provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business.

We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.



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Lead Conversion for Real Estate Leads Not Answering Their Phones
Imagine it is the middle of the day, you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller." What do you do? Do you pick it up? Or do you let it go to voicemail? If you said you would let your call from an Unknown Caller go straight to voicemail, then you understand the mindset of the average real estate lead. Most people will not answer a phone call from a number they don't recognize. You are likely to still let it go straight to voicemail, even if it is from a person you know. Here are some fun facts: 80% of all calls go to voicemail. 90% of first-time voicemails are never returned.(source: RingLead) If you are the type of agent that makes phone numbers required on your website's lead capture form, what should you do to make sure your lead answers the phone? This is a method you can use. Feel free to alter it to match your personality or style. After you call your leads, we recommend having a CRM with email and/or social media nurturing software to maintain the engagement of your leads, regardless if you can talk to them or not. Here are five lead conversion steps for unresponsive real estate leads: 1. On Your First Call, Don't Leave a Voicemail It is unlikely that your real estate lead will pick up the phone. Some people will be prone to google the number that just called them. This may help your cause if you have your phone number displayed on your site. Don't sweat it if they don't pick up, move on to the next step. 2. 5-10 Minutes Later, Call Your Lead and Leave a Voicemail If they see the same number calling them a second time, there is a higher chance that they will answer. It is not guaranteed they will answer. If they don't, you will want to leave a voicemail. 3. Call Each Lead Once a Day for the Next 2 Days, Leave Voicemails You should not automatically disqualify the lead, if they did not answer the phone on the first day you tried to contact them. Working online leads can be tedious and will require persistence. It is important that you continue calling them just to check in, even if you already spoke with them. 4. Call Each Lead Once a Week for the Following 3 Weeks Continue checking in on your lead. If you have talked to your lead already, this is a great way to show them you appreciate them and want to provide good service. Call just to check in. If they have still been unresponsive, then don't worry about it! They are likely still doing their research and are not ready to talk to you yet. Continue contacting these leads, as responsiveness is a highly admired quality in a real estate agent. Show these leads that you have not forgotten about them, and that you will be there for when they are ready to open up. 5. Call Each Lead Once a Month for the Next 3 Months After the first month, start contacting leads on a monthly basis. Home buyers can take a few months to incubate into a transaction. Give them some space as they are likely still researching. Remind them of the resources available on your website, and let them know you can answer any questions they have. Buying a house is expensive, and homebuyers will want to do all their research on homes in the area before making any commitments. They will also want to do research on you as an agent. Don't dismiss these leads due to being unresponsive. If you stop calling them, they will go to one of your competitors instead. When calling leads, you are applying for a job with somebody you have never met. Therefore, be assertive and sensitive to their needs. To view the original article, visit the Zurple
Friday Freebie: 67 Text Message Templates that Get Replies
Emails can be missed, phone calls can be screened, but text messages? With a 90% open rate, they have one of the highest engagement levels of any type of communication. But just because a real estate lead is likely to read your text doesn't mean they'll respond to it. How can you up your chances for starting a conversation with real estate leads over text? This week's Friday Freebie to the rescue! Today, we're highlighting a collection of 67 text message templates that are designed to reach leads and initiate a response. Read on to find out more. Free copy of 67 Text Message Templates that Get Replies from Real Estate Leads, courtesy of Zurple Here's the good news: Most text messages are read by recipients within 90 seconds. The bad? Not everyone is willing to respond to text messages from people they don't know—and real estate leads don't know you…yet. Zurple's text messaging guide aims to help you change that. The guide offers insight into why leads respond to texts, and provides text templates for various scenarios and lead sources, including cold leads, follow-up on free home valuations, referrals and more. Here's a brief glimpse at what's included: Text messaging tips that increase replies Text message templates for general leads Text message templates for homebuyer leads Text message templates for home seller leads And more! Ready to start engaging more leads? Download 67 Text Message Templates that Get Replies from Real Estate Leads
Get Off the Lead Chasing Treadmill: Learn How to Attract Leads YOU Can Close!
Thursday, May 19, 2022 at 10:00 AM PDT Are you wasting time chasing poor quality leads that go nowhere? If so, you're not alone, and we're here to help. This 45-minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business and Professional Development at Morris Real Estate Marketing Group. During this webinar you will learn: Not all leads are created equal – how to identify which leads will have the highest probability of closing How to select the lead generation strategy that best matches your personality type How to create a marketing system that will consistently generate buyer and seller leads you can close Register