provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business.

We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.



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Follow-Up Is Still the #1 Reason Agents Lose Business
Deploying a strategic follow-up plan is similar to starting to go to the gym. In both of these cases, success and results are produced with consistency. One day may not bring about instant results, but one year certainly will usher in amazing wins. When it comes to refining and streamlining the way that real estate businesses engage with their spheres, many agents avoid follow-up because it's not the most fun task to do. It's likely that an agent will prioritize interacting with active clients over warming the colder leads in their sales funnel. This is one of the reasons why follow-up is still the No. 1 reason why agents lose out on business. To convert more leads and build better relationships with your clients, you have to be diligent, motivated, and consistent with your follow-up. Follow-up boosts lead conversion Follow-up is what separates the agents who fail from top producing agents. Agents who just want quick wins slack on their follow-up, while best-in-the-business agents who build longevity are dedicated to a scaleable, success-oriented follow-up strategy. Strong follow-up action plans are what allow you to tap into the goldmine in your database. When you warm prospects and continually follow up, you are more likely to stay top-of-mind with your leads. This allows you to retain your business opportunities throughout the entirety of your sales funnel — rather than seeing that they are far-off from their transaction, labeling them a "trash lead," and ceasing communications. To grow your business and maximize efficiency, revenue, and closed deals, you need to create a constant stream of leads that are cycling through the full sales funnel. You need to work your leads all the way through to the home run of conversion, not give up after the first inning. Pro Tip: Did you know that only 25% of leads in your CRM are ready to buy at any given time? Additionally, nurtured leads go on to make 47% larger purchases than those who buy immediately. If you're following up with the remaining 75% of leads in your database that are not conversion ready, you can create a sales cycle that continually generates transaction opportunities. If you don't follow up with the 75% of colder leads and only focus on hot leads, you're likely to hit a stall in your lead funnel once your current clients have closed. Strategic follow-up improves client experiences Do you want to create lifelong client relationships to access repeat business and referral opportunities? You need to do the legwork of keeping in touch with your sphere from first contact. Besides giving you access to more transactions to boost production, good follow-up also directly benefits your clients by improving the experience they have while working with you. Following up is like rolling out the red carpet for your clients. When you are communicating and sharing valuable information that helps them achieve their real estate goals, you are positioning yourself as a priceless asset to them. You are also showing them that you care, which is the first step to creating a meaningful relationship with your sphere. Following up shows clients that you: Have great communication practices Prioritize them and their needs Can answer questions quickly and effectively Will answer them whenever they reach out to you Will act as a strong guide when it's time to buy or sell In today's world where consumers expect Amazon-type instant gratification, transparency, and an open line of communication, strategic follow-up is becoming increasingly important for real estate professionals. 5 follow-up best practices to start growing your business According to a recent study conducted by RealTrends, these five follow-up strategies proven to generate more income are the activities that make real estate agents successful. 1. Marketing should target both potential new leads and former clients. Agents who market to both fresh leads and past clients see an average of 9% more transaction sides than agents only focused on networking with new clients. 2. Implement a systematic follow-up process for every contact. Agents who do not employ systematic follow-up average 22% fewer transaction sides than agents who have a formal workflow in place for both past clients and new leads. 3. Workflows for both former clients and new leads should use a mix of contact types, including programmatic and social media advertising. Agents who do not use programmatic and social media advertising tend to see 29% fewer transactions on average. 4. Aim for 10 or more touch points per person, per month. Making 10 or more touch points per month helps agents see 39% more transaction sides than their peers. 5. Invest time in marketing and networking to grow your database beyond the tipping point of 500 contacts. Agents with databases of over 500 contacts have an average of 25% more transaction sides. To view the original article, visit the BoomTown
Build Your Listing Business with Homesnap Pro's Prospecting Tools
Tuesday, October 4, 2022 at 1:00 PM PDT 80% of sellers work with the first agent they speak with, and you can be that agent with Homesnap Pro. Prospecting features provide Pro agents with the advanced data insights and tools to understand their market and find new seller leads before their competition. This suite of tools is designed to help you better identify new clients and leads. Learn more about Homesnap Pro's valuable prospecting tools, including: Property Heatmaps, to better visualize prospecting opportunities in your target areas. Likelihood to List, an AI-powered tool that helps you see which homes are most likely to be on the market in the next 12 months Off-Market Filters, to narrow your results by criteria like Ownership Time and Last List Date Consolidated Property History, for a comprehensive view of a home's historical market activity Homeowner Profiles, to get contact info and more easily reach out to homeowners Listing Appointment Tools CMAs, quickly create and share a CMA Net Sheet Calculator, quickly give accurate estimates for Seller Proceeds Sell Speed, an AI algorithm that predicts how long a home is likely to be on the market based on price Register
How to Ask for Real Estate Referrals
Word-of-mouth marketing generates more leads than any other. As every Realtor knows, asking for referrals is crucial to boosting your businesses growth rate. In fact, 84% of Realtors we recently polled said referrals were the greatest source of increasing sales. But how do you ask for referrals in a way that is authentic and effective? Many people aren't sure how to begin writing a referral or know exactly what you are asking for. Providing them with examples or past referrals can help drive action and give them a template for tone, length, and content. And like many things in life, timing is everything. Send Periodic Follow-up Messages to Past Clients Perhaps the most crucial way to obtain real estate referrals is by staying in touch with past clients. There are probably plenty of people in your sphere of influence that would love to refer you to friends, but simply need to know your best contact information. This is where CRM software that can improve your communication with clients while keeping track of every customer in your greater contacts list comes in. Use Referral Cards and Run Referral Contests When sending a handwritten thank you note to clients, either at or immediately after closing, add an incentive in the form of a referral card that can be exchanged for a physical or digital gift card or gift certificate, ranging from to a local restaurant. Incentives drive action, and if the real estate transaction was favorable, clients are more likely to recommend you to a close friend, colleague, or family member. Some agents have had great luck (and great fun) with referral contests that reward clients with a tiered-level of incentives based on the quantity and quality of referrals they provide in person and on social media. Before implementing a referral contest, be sure to review your social media channels, website, and Google Business page and verify links are not broken and that your contact information is correct. Stay Involved in Your Community If possible, donate or sponsor community events like community theater, sporting events, or fundraisers. Not only are you helping to make the events possible and successful, you are building brand awareness for yourself and your business. While not asking for referrals directly at the event, you can promote and display your best referrals on promotional materials and your social media pages that promote and share the event in print and digitally. Use a Real Estate CRM A real estate CRM not only helps you get more referrals, but it also helps you track referrals more effectively, increasing your odds of converting them to clients – whether it's right away or down the road. What you do with your referrals, specifically how you manage and keep in touch with them, can make a significant impact on your business. To view the original article, visit the IXACT Contact