Homes.com provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit Homes.com monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business.

We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.



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Easy Hacks for Prospecting and Marketing Automation Success
Have you ever wished you could connect RPR (Realtors Property Resource®) to your CRM, or maybe directly to Canva for prospecting and farming? Well, we're not quite there yet, however there are a few things you can do to "hack" the system and be on your way to prospecting and automation success. Before we jump in, if you're just getting started in real estate or want to give your database a boost, be sure to check out this previous article: How to Build your Neighborhood Database From Scratch. Think of it as some prerequisite reading to this article. You'll get an understanding of what datasets are available to you from RPR and all the info you need on RPR's Mailing Labels. Now you have an understanding of how to set up your CRM and how you can export RPR Mailing Labels. Here's where we take it a step further, beyond pre-formatted labels and right into marketing automation territory: the ability to export raw data via a CSV export. In this article, we're going to take the next step and strategically filter for specific types of prospects. Automate your marketing and targets prospects with these "Recipes" Below are a few "recipes," based on real world scenarios, that you can use with the RPR Advanced Search feature to help you spot target prospects with ease. To drill down and identify Current Renters/Potential Homeowners, follow these steps: Step #1: Click "Research" Step #2: Click "Map Search" Step #3: Search your target area (hint: you can search as small as a neighborhood) Step #4: Click "More Filters" for advanced searching Step #5: Change the search to "Public Records" (you'll want to target less than 500) Step #6: Scroll down to "Miscellaneous Fields" and make sure "Absentee Owner" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Current Resident" or to "Custom Name" and fill it out with something like "Future Homeowner" Step #13: Select "Absentee Owner" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Target: Potential Home Sellers Follow steps 1-5 from above, then continue with: Step #6: Scroll down to "Miscellaneous Fields" and make sure "Owner Occupied" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Owner Name" Step #13: Select "Owner Occupied" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Need Help? Take a step-by-step guided tour of the two examples above. From here, you can take these lists and add additional columns to your sheet that would match your CRM (ie: "Status" and then set it to say "Prospect-Buyer" or "Prospect-Seller,") this can work with Google Sheets or your CRM of choice. If you're working with a CRM, instead of additional columns, when you're importing your contacts, simply apply flags or categories directly within your platform to help keep your contacts organized. But, let's not stop there, let's set up an automation that can do all of that for you… Making automations and RPR work for you The beauty of this workflow is the ability to essentially take this data right from RPR and apply it directly to your CRM or Google Sheets contact list. Then using preset triggers with tools such as IFTTT, Zapier and Canva, you can create a multitude of marketing automations that will cut down the manual labor of simple marketing tasks. In this next example, we're going to show you how to take the exports above and connect them directly to Canva to complete a postcard that you've prepped with the most current Market Trends Data and then print it with all of your prospect's data added to it. To get started, head over to RPR's Resource Center and choose a Canva postcard template that you'd like to work from. Be sure to select "Use template for new design" to get started. Next, add your photo and update your information for both sides of the postcard–you don't want to accidentally send your mailing out with filler text. Write a compelling introduction of yourself and why it's a good time to buy; better yet, read on and we'll show you how to let our Market Trends ScriptWriter powered by ChatGPT help you craft the perfect message! Before we add our contact data, let's update the Market Trends information with the latest stats. When you're in RPR, head up to Research, then click Residential Market Trends and search for the geography that you executed for your export. This ensures that the data matches the postcard template with the month and the correct data points. Now we're ready to add our prospect's info to the Canva doc! PRO TIP: Looking for the perfect copy to go with your postcard? Click "Create Script" to give our AI-powered Market Trends ScriptWriter a try. You can easily generate Metric Analyses and Social campaigns, and the copy generated can easily flow into to your postcard. From the left side navigation menu, go to "Apps," and go down to "More from Canva" and select "Bulk create." Maybe in the future, there'll be a "Bulk create from RPR," but for now, select "Bulk create." You essentially have two options here, you can manually enter your data or upload a CSV file. Let's click "Upload CSV" select your list, and all of your fields will be listed by the column headers. PRO TIP: Before you upload your list, open it up and delete any extra fields that you think won't be necessary. Since we are prospecting to potential buyers, we won't be needing the owner's information that by default comes with the export. Next, we're going to connect our data to text fields. So, add a few text fields to the backside of the postcard template. For the greeting, make it fun, since you don't know the person who is renting the property, you could address it to "Future Homeowner." For the next text field, right click it and select "Connect Data." Canva will then present you the list of all your data fields, select "Property Full Address," or whichever combination of fields that you need to complete your mailing. After you have set up your data and added all of your personal information and market data, click "Continue." This will take your data and merge it into a new Canva Doc that you can now send out for print. Pretty cool, huh?! To view the original article, visit the RPR
The Ultimate Online Listing Guide for Attracting Potential Buyers
Are you struggling to create a captivating online house listing? Look no further. With iGUIDE, you can quickly and easily create a visually appealing property listing to attract potential buyers. In this post, we'll explore how to maximize the appeal of your online listings using iGUIDE's features. Let's explore the best practices to create an online listing that commands attention and drives results. Attracting potential buyers with eye-catching photos In today's digital world, visuals play a significant role in grabbing the attention of potential buyers. High-quality, professional photographs are essential for showcasing the best features of a property. Buyers want to (and need to) visualize themselves in the space, and captivating photos make a significant difference. To make sure your listing stands out among competitors, invest in professional photography tools and consider adding a virtual tour for an immersive experience. Highlighting key features and unique selling points A well-crafted house listing should highlight the key features and unique selling points of the property. Buyers want specific details that set a house apart from others on the market. Whether it's a spacious backyard, updated kitchen appliances or a desirable location, emphasize these aspects in your description. By doing so, you create a sense of value that captures the interest of potential buyers. Utilizing iGUIDE for a comprehensive virtual tour Incorporating iGUIDE into your house listing will take it to the next level. iGUIDE offers a comprehensive virtual tour that allows potential buyers to explore the property from the comfort of their own homes or anywhere from their mobile phones. This interactive experience provides a realistic sense of the layout and flow of the house. By offering a virtual tour, you can attract more serious buyers who've already explored the property before scheduling an in-person showing. Buyers want floor plans more than ever According to a recent study by Zillow, 82% of buyers are more likely to request a tour if a listing includes floor plans. With iGUIDE, your listings will include interactive, digital floor plans that not only show the footprint of the space but also allow buyers to measure rooms to determine if (and how) their existing furniture will fit into the space. When you combine a virtual tour with an interactive floor plan, you allow buyers to visualize themselves in the space significantly more than photos alone. That's why homes listed with iGUIDE sell 39% faster and for 1.3% more. How to create an irresistible house listing with iGUIDE When it comes to creating a compelling house listing, utilizing the right tools and techniques makes all the difference. With iGUIDE, you have access to a powerful platform to help you create a listing that captures the attention of more potential buyers. Here are some key steps to follow: Staging the property to create a welcoming atmosphere Staging is an effective technique that helps potential buyers envision themselves living in the space. Take the time to declutter and organize each room to create a neat and welcoming atmosphere. Arrange furniture and decor in a way that enhances the flow and functionality of the space. By staging the property effectively, you can showcase its full potential and make it more attractive to potential buyers. Showcasing the iGUIDE virtual tour experience With iGUIDE, potential buyers can explore the property as if they were physically there. Make sure to showcase the virtual tour experience prominently in your house listing. Provide a link or embed the virtual tour directly into your listing to give potential buyers a comprehensive view of the property. By following these steps and leveraging the power of iGUIDE, you can create a house listing that captures the attention of potential buyers. Remember that high-quality photographs, proper lighting, effective staging, compelling property descriptions and showcasing the iGUIDE virtual tour experience all contribute to creating a listing that stands out from the rest. For more information on how iGUIDE can help enhance your house listings, visit iGUIDE's Residential Real Estate page. Writing a compelling and informative property description While eye-catching visuals are essential, the listing description shouldn't be overlooked. Think of it as your opportunity to evoke the imagination of potential buyers. A compelling description paints a picture of what it's like to live in the home, highlighting the lifestyle and benefits it offers. Use descriptive language, evoke emotions and be concise yet informative. Remember, the goal is to engage and captivate the reader, encouraging them to take the next step. Maximizing the potential of your house listing To ensure that your house listing stands out in the highly competitive online real estate market, it's crucial to maximize its potential. By implementing effective strategies and tactics, you can enhance the visibility and appeal of your listing, attracting potential buyers and increasing your chances of a successful sale. In this section, we'll explore some key methods to optimize your house listing and make it irresistible to potential buyers. Sharing the listing on relevant real estate platforms To maximize the exposure of your house listing, it's essential to share it on relevant real estate platforms. Take advantage of popular websites and listing portals where potential buyers actively search for properties. Platforms like Zillow, Realtor.com, and Redfin are great options to consider. Leveraging social media for increased exposure Social media platforms provide an excellent opportunity to expand the reach of your house listing and attract a larger audience. Create compelling posts about your property, highlighting its unique selling points and sharing high-quality images. Platforms like Facebook, Instagram and X (formerly known as Twitter) can help generate interest and engagement. Consider joining local real estate groups or neighborhood communities on social media to target a more specific audience. Engage with potential buyers by responding to comments and inquiries promptly. Encourage people to share your listing with their network, expanding its reach further. Monitoring analytics and making adjustments for optimization To continuously improve the performance of your house listing, it's essential to monitor its analytics and make data-informed adjustments. Tools like Google Analytics can provide valuable insights into the performance of your listing, including the number of views, click-through rates and conversion rates. Analyze this data to identify any patterns or opportunities for optimization. For example, if you notice that the majority of your traffic is coming from a particular real estate platform or social media channel, consider allocating more resources to that specific channel to maximize its impact. Creating an appealing house listing with iGUIDE is the ultimate solution for online listings with appeal. By utilizing the powerful features iGUIDE offers, you can enhance your property's online presence and attract more potential buyers. With its comprehensive floor plans, high-quality images and interactive virtual tours, iGUIDE allows for a fully immersive and engaging experience for potential buyers. Additionally, the accurate measurements and detailed property information provided by iGUIDE help to build trust and credibility with your audience. By incorporating iGUIDE into your house listing, you can showcase your property in the best possible light and increase your chances of making a successful sale. So, why settle for an ordinary listing when you can create an extraordinary one with iGUIDE? For more information about iGUIDE and its benefits, connect with an iGUIDE Specialist today. Start captivating your audience and maximizing your selling potential today. To view the original article, visit the iGuide blog.   Thank you to iGuide for sponsoring this article on RE
Real Estate Lead Generation: 12 Strategies for Agents to Build a Robust Pipeline
In the world of real estate, your pipeline of leads is like the lifeblood of your business. Without a steady flow of potential buyers and sellers, your career as a real estate agent can hit a hitch in the road. But, fear not! We're here to dive into the exciting world of lead generation and share some tried-and-true strategies to build a robust pipeline that will keep your real estate business thriving. Understanding the Lead Generation Game Before we jump into the strategies, let's get on the same page about what real estate lead generation is all about. Simply put, it's the process of attracting and identifying potential clients interested in buying or selling properties. These leads are the foundation of your real estate career. Without them, you're basically a ship without a compass. Strategy 1: Master the Art of Networking Networking might sound like a buzzword, but it's an essential skill for any successful real estate agent. Attend local events, join real estate associations, and become an active member of your community. The more people you meet and connect with, the wider your net for potential leads becomes. Remember, real estate is a people business, so start shaking hands and making lasting impressions. Strategy 2: Harness the Power of Social Media In today's digital age, social media is your secret weapon for lead generation. Platforms like Facebook, Instagram, and LinkedIn offer a goldmine of opportunities to connect with potential clients. Share informative content, showcase your expertise, and engage with your audience regularly. The more valuable your online presence, the more leads you'll attract. Strategy 3: Create a Stunning Website Your website is your online business card. It's often the first impression potential clients have of you. Make sure it's clean, user-friendly, and informative. Include high-quality images of your listings, client testimonials, and valuable blog content. Don't forget to optimize it for search engines (SEO) to ensure it ranks well on Google. Strategy 4: Leverage the Power of Email Marketing Email marketing isn't just for e-commerce. It's a potent tool for real estate lead generation too. Collect email addresses from website visitors and past clients, and create engaging newsletters. Share market insights, new listings, and tips for buyers and sellers. Email campaigns can help nurture leads until they're ready to make a move. Strategy 5: Offer Valuable Content Content is king, even in real estate. Write blog posts, create informative videos, or host webinars about real estate topics that interest your target audience. Share these pieces of content on your website and social media channels to position yourself as an authority in your local market. Valuable content will attract potential clients who are seeking your expertise. Strategy 6: Partner with Local Businesses Establish partnerships with local businesses like mortgage brokers, home inspectors, or interior designers. When you refer clients to these professionals, they might return the favor by sending clients your way. This symbiotic relationship can lead to a steady stream of referrals and new leads. Strategy 7: Optimize Your Online Listings Your online listings are digital billboards for your properties. Make sure they stand out by using high-quality photos and detailed descriptions. Additionally, consider using paid advertising on real estate websites to increase the visibility of your listings and generate more inquiries. Strategy 8: Embrace Virtual Tours In our fast-paced world, convenience is key. Offering virtual tours of your properties is a great way to attract busy buyers and sellers. These immersive experiences allow potential clients to explore homes from the comfort of their own living rooms, which can lead to more serious inquiries. Strategy 9: Continue to (gently) follow up! Leads can quickly turn cold if you don't follow up promptly and persistently. Develop a system for tracking leads and staying in touch with them. Whether it's through phone calls, emails, or text messages, consistency in your follow-up will increase your chances of converting leads into clients. Strategy 10: Invest in Paid Advertising Sometimes, you need to spend money to make money. Consider investing in paid advertising on platforms like Google Ads, Facebook Ads, or local real estate websites. These targeted ads can put your listings in front of potential clients who are actively searching for properties in your area. Strategy 11: Offer Free Workshops or Seminars Hosting workshops or seminars on topics related to real estate can be a fantastic way to generate leads. These events not only showcase your expertise but also provide an opportunity for attendees to get to know you better. Collect contact information from participants to follow up and nurture potential leads. Strategy 12: Stay Updated with Technology Real estate technology is constantly evolving. Stay updated with the latest tools and apps that can streamline your lead generation efforts. From CRM software to virtual reality tours, embracing technology can give you an edge in a competitive market. To conclude, building a robust pipeline of real estate leads is an ongoing process that requires dedication, creativity, and a willingness to adapt to changing market conditions. By mastering the art of networking, harnessing the power of digital marketing, and providing valuable content, you can create a pipeline that flows with potential clients. Remember, in the world of real estate, a robust pipeline is the key to long-term success. So, go out there, implement these strategies, and watch your real estate career flourish! To view the original article, visit the Transactly