BoomTown

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The #1 User-Rated Real Estate CRM 

Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year!

Teams that use BoomTown do more business! [2021 RealTrends Study]

  • Teams with under 15 agents that use BoomTown do 13-44 more transaction sides per agent than peers.
  • Teams with 16-30 agents that use BoomTown do 10-11 more transaction sides per agent than peers.
  • Teams with 30+ agents that use BoomTown do 5-6 more transaction sides per agent than peers.

See how BoomTown stacks up against other top CRMs in the Real Estate CRM Comparison Report!

Expert Lead Generation That Can’t Be Beat

Experience a 2x higher conversion rate than the industry average. A cost-per-lead that’ll put 20% back in your pocketbook. An IDX website registration rate 152% higher than the industry average. And more transactions than you can count.

Maximize ROI with Success Assurance

Success Assurance is BoomTown’s Lead Concierge Service that monitors your entire database, qualifying & engaging leads on your behalf.

A true extension of your team, we respond to leads 24/7, 365, and pass them over to you once they are conversation-ready. Rest assured that prospects get the attention they need, agents focus on active buyers and sellers, and conversions accelerate.

Everything in One Place

We know how important it is for your website and CRM to communicate, connect, lead behavior, and serving up helpful insights. That’s why BoomTown integrates its solutions into one, cohesive platform, so you can discover more opportunities for lead conversion. 

Beyond our CRM, consumer website, mobile app, and lead gen services, we also integrate with a number of other real estate solutions - like dotloop, BombBomb, and Mojo Dialer.

TO ACCESS FULL FEATURES LOGIN OR REGISTER.

Products by BoomTown

Related Articles

6 Lists All Agents Need to Succeed
Broker Bryan Robertson shares six must-have lists that will keep you organized, drive new clients and make your business run like a well-oiled machine. Here's Bryan: Lists can be powerful when used properly. They imply organization, impart control and enable understanding. Instead of a "to do" list, I'm talking about lead lists. Instead of trying to explain a complicated customer relationship management (CRM) solution or an expensive training program, I'm going to tell you the six lists you need to succeed in this business. If you've got these and work them right, you'll close deals. The 6 lists every Realtor needs to succeed: Your sphere of influence Your past clients Your "A" leads Your "B" leads Your "C" leads Business development contacts If you've got people in each of these categories, you've already got a good start. What most agents need—and seem to pay a fortune for with consultants, advisers and coaches—is the definition of who to put in each of those lists and what to actually do with the lists. It's not complicated, as I'll explain. Who is in each list? Sphere of influence: Friends, family, past colleagues outside real estate. Past clients: Duh! For new agents, this list will come. "A" leads: Anyone buying or selling in the next 90 days, who are preapproved and motivated. "B" leads: Anyone buying or selling in the next six months, who are organized, serious and seem loyal. "C" leads: Open house contacts, website leads and anyone "thinking" about real estate. Business development: Builders, lawyers, accountants, referral agents, etc. Just to be clear on the ABCs, a lot of agents waste time massaging and cultivating their B and C leads as much as the A leads. In a word: DON'T! This is a numbers game, and you will never convert every lead. Conversely, don't treat your "A" leads like Gollum treats The One Ring in The Lord of the Rings. That one client you really need to close is not "your precious." Clients can smell desperation and clinginess from a mile away. Provide good service, but balance your energies on other clients and prospects. What to do with each list? What's the reason most agents never do business with past clients? FOLLOW-UP! Even if they like you, if you don't reach out and touch them once in a while, they will forget about you. Don't take it personally, but if you don't send me a Christmas card or a "Happy Birthday" via Facebook, I'll probably forget you, too. So, the crazy, insane, ultraclassified secret to successfully using lists is... SEND THEM SOMETHING OCCASIONALLY!! There, I said it. That's the secret. The cat is out of the bag. I've blown it for all the top producers. If you follow Brian Buffini, then you'll send them something every month. If you're like me, I send them something six to eight times a year. Whatever you do, send them something so they know you're breathing and you'd like them to send you some business. Now, seriously, what you send them is up to you. Here are some specific suggestions, but you'll find dozens of options from every sector of the industry: Newsletters (short and useful) Personal notes (NO PITCH, just say "hi") Phone calls (NO PITCH, just say "hi") Emails (useful information) Gifts (something small) Appreciation party invitation Letters (yes, in an actual envelope) Postcards (the big ones) Are there other ideas? Sure. The point is that you send them things that are useful and genuine. If you treat them like just another cog in the system, they'll pick up on that. Read up on "mass personalization" and you'll understand what I mean. Just a tip: Your MLS drip for buyers is NOT a contact. That buyer probably gets the same stuff from realtor.com, Zillow and Redfin. Your MLS drip is meaningless. Send them something about the neighborhood they're looking in. That's useful and will get their attention. What is the business development list? Rather than paying for leads or hoping that the next buyer at an open house will write an offer, you need to be proactive. The purpose of business development is to CREATE BUSINESS. For the record, that doesn't include whatever advertising or marketing program you're running. This list includes people you talk to about frequent, repeat business. Let's say you want to sell trust assets (homes of seniors who die). You like working with the families and understand the process. You need to reach out to trust attorneys and promote your skills to them. Set up meetings and discuss what you offer. Build relationships with several trust attorneys and keep pushing for why you're the best agent to sell those homes. Another group is builders. As agents, you've got contacts on the lending, investor and builder side. Okay, put that to use by building a team of people to buy and develop properties. Sure, many builders have these relationships already—but then again, they may not. It's up to you to figure out what they need and how to cultivate the relationship. When do I drop people from the lists? Patience is a virtue and, unfortunately, many prospects have very little of it. Your sphere of influence and past clients are most likely to remain stable and grow. Those two lists should seldom see people drop off. The other lists will see people come and go regularly. Don't take it personally. Here are some thoughts: Spend one to two hours each day on lead generation and cultivation. Drop leads when they tell you they've gone elsewhere. Drop leads when you determine they're wasting time or aren't serious. Don't fear losing leads — generate new ones. Customer service and your lists The whole real estate business is based on customer service and how good you are at providing it. You don't even have to be great at marketing or sales — just ensuring the customer is happy can go a long way. Harry Gordon Selfridge is credited with using the phrase, "The customer is always right." His store, Selfridge's, was all about providing an exceptional customer experience. Keep this in mind with everything you do with the people on your lists. Make people remember you. Make people want to remember you. If you do, those lists will grow and grow. To view the original article, visit the Zurple
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Using a Client Referral System for Real Estate Leads
In business, client referral programs involve a process of asking your current (or recent past) clients to refer you, your business, and your services to other people--people within a network and a sphere of influence. Typically, referral programs are free (no strings attached) or linked to an offer or incentive for the referee. Referrals remain one of the best ways for real estate agents to connect with qualified, warm leads. Increasing your referral business can significantly boost your sales–and with much less hassle than trying to convert online leads. Research indicates real estate referrals are crucial for growth and the easiest way for an agent to get referrals is through past clients who had a positive experience with them and their brokerage. Even with all of the digital information and options we have at our fingertips these days, we still look to those we trust for referrals and recommendations. In fact, 84% of consumers say that they almost always trust referrals or recommendations from their friends or family when it comes to products and businesses. A real estate CRM not only helps you get more referrals but it also helps you track referrals more effectively, increasing your odds of converting them to clients – whether it's right away or down the road. What you do with your referrals, specifically how you manage and keep in touch with them, can make a significant impact on your business. To view the original article, visit the IXACT Contact blog. Further Reading 65 Sources of Real Estate Referrals You May Have Overlooked 5 Professionals Outside of Your Network to Get Referrals Friday Freebie: Guide to Asking for (and Getting) Referrals How to Generate Real Estate Referrals Using Local Online Groups Brokerage Marketing Secrets: How to Help Your Agents Get More
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What Are the Best Tips for Successfully Nurturing Real Estate Leads?
Whether from your website, social media, or even yard signs, not all the leads you get will be ready to move forward right away. In addition to the time you need to prepare their listing, sellers may need to make needed repairs and renovations and properly stage their home. Buyers might still need to get preapproval, identify their ideal neighborhood or, in times like these, adjust their expectations and budgets to find the right home for them. None of this can happen overnight. In fact, it can take a long time. According to some industry experts, real estate leads can incubate from anywhere to six to 24 months. It's important to think of leads like seeds: if you plant them regularly and nurture them with care, you'll have a steady stream of sales down the road. But what are the best ways to nurture real estate leads? Regular, reliable, relevant touchpoints A touchpoint is any interaction you have with your leads. Once they reach out to you by phone, email, or through your website (the first touchpoint), follow-up touchpoints are important to keep leads warm. Three factors are key: Regularity We are, by nature, a little forgetful. To be memorable, you actually need to remind your leads you're there. By following up regularly—but unobtrusively, such as by email—your name and brand will stay top of mind, so your leads won't end up working with someone else after you've put in all the work to cultivate them. Reliability Homebuyers and sellers usually have a lot of questions about the process. After all, it's one of the biggest steps and transactions most people undertake in their lives. They must trust you as a professional, and that you're providing reliable information. Brand your communications consistently, use proper spelling and grammar, and share useful facts and data. Relevance We're bombarded with information all day long. If your touchpoints don't speak to your leads' unique concerns and interests or aren't relevant to where they are in the sales cycle, they'll quickly tune out. To avoid this, provide the information your leads can really use: For Sellers: Staging tips, neighborhood reports, recent sales comps, and more. For Buyers: Preapproval and lending information, recommended properties, tips for picking a good inspector, or checklists to bring to showings. Tailored nurture campaigns Speaking of relevance, your leads should be plugged into tailored campaigns that account for much more than just whether they're a buyer or seller. Are they a first-time buyer, and therefore need more support? Are they a seasoned property investor or home flipper that needs a little less handholding? These two different profiles should not be receiving the same information, and your lead nurture strategy and tools need to provide the flexibility to speak to both. Customizable content Out-of-the-box content sometimes just won't cut it. A library of lead nurture content is important and can save you lots of time, but it won't reach its full potential if you can't customize it. No one wants to receive canned, impersonal emails, so make sure your communications have the human touch. At a minimum, you need to be able to address your leads by name and send content that is specific to their area and budget. The more customization, the better. Personalization tokens are an easy way to do this, and you need the ability to write and add your own messages to your campaigns. Smart automation You're busy! Manually tracking and completing these tasks could be a full-time job, but we understand that busy brokers and agents have a lot of other things to worry about. This is where smart automation comes in. Smart automation allows you to put lead nurturing on autopilot, so you intervene only when you can add value, like answering a specific question, hopping on the phone, or scheduling a meeting. Less tedium, more transactions! Tracking Finally, you need to be able to track your leads effectively. How many have you received? How many have been actioned? How many are in a specific campaign? How many have gone cold? With the right tracking tools, you can sort leads by where they are (or aren't) in your lead nurture workflow and act accordingly. Constellation1 CRM provides robust and granular lead nurture capabilities. Learn more here. To view the original article, visit the Constellation1
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