Delta Media Group

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Websites, CRM, SEO, Superior Training & Support-Delta

Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party relationships.

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Looking for an effective and affordable way to increase your site traffic by as much as 20%?
Helping your website to be competitive with the ever-increasing amount of huge, well-funded players entering the space is getting more and more difficult. Most brokerages or MLSs do not have millions dedicated to promoting traffic to their site. I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site redesign or major overhaul! The solution is offered by a smart, young AI company called Restb.ai. They are a "computer vision" company that has deep expertise in using artificial intelligence to increase traffic and engagement for your website. Restb.ai has built a computer vision solution that "reads" all the elements in property images. Based on the contents of each photo, their AI provides a full sentence or caption featuring one of 40+ room types and a description of the key features (e.g., kitchen island, vaulted ceiling, etc.) in each photo. These descriptions are then automatically assigned to the "alt-text" of each image on your site, which has an instant impact on your traffic. Today, the images on the listings on your site are being used by hundreds if not thousands of IDX sites in your market and on national portals. Without differentiating your images with a description, Google thinks the images on your site are the same as the hundreds of others and does not give you any credit for providing valuable and unique content. By adding unique descriptions to each image's alt-text, Google and other search engines will favor your site over others and move you up in each search engine's rankings. While nobody will ever SEE the descriptions when they view your site, the alt-text allows Google to treat each of your photos as "new content" which makes your site more popular. From what we have seen, no major real estate website in the U.S. has gone all the way to adding full image descriptions like the type that the Restb.ai solution can provide. Many of the websites we looked at do not have any description at all for each image's alt-text. Then, even when descriptions are present, sites are often just adding the MLS ID or street address. By adding a full description with relevant keywords, each image has more context and much stronger indexing on Google. Makes Your Site More ADA-Compliant More importantly, adding a full description of each image also makes your site more ADA-compliant and more helpful for those with visual impairments. Users of screen readers will hear the descriptions read aloud as they browse your site, and they will get a more thorough and informative description of the properties they are viewing. Here is an example of the type of photo descriptions that the computer reads and automatically adds to each image: Adding rich and descriptive captions in your alt-text may be a quiet, but powerful way to get a leg up on your competition and the large third-party sites by generating more traffic with the added benefit of helping you be ADA-compliant. Talk to your website vendor about this and see if they can help you gain a competitive advantage with Restb.ai's computer vision. To view the original article, visit the WAV Group
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Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy
Yet another tech roll-up for one of the leading brokerages building out their value as a technology solutions provider. LiveBy currently provides local content automation for websites and social media for tons of big brands like Ebby, Alain Pinel, Hunt Real Estate and many others. Brokers, yet again, are going to have to make the decision about whether to stay with a technology that is owned by a competing brokerage. This trend is not going to slow down any time soon, I don't
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Brokers Need to Revisit VOW Websites
From 2009 to 2013, WAV Group spent a significant portion of our brokerage consulting on explaining what a Virtual Office Website (VOW) is and how it is different from an Internet Data Exchange (IDX) website. Now VOW websites are being discussed again in brokerage meetings and for good reason. Digital paper only brokers have been able to build spectacularly successful businesses that leverage IDX to develop referrals that take a 30% bite out of agent commissions. Brokers who care about the income of their agents should review this carefully. Our recent analysis of brokerage P&L reports from 2020 demonstrates a remarkable increase in the referral commissions paid out to digital paper only brokers – some growing by more than 2000%. WAV Group is forecasting that agent commissions will dip over 10% in 2021 as a result of payouts on referrals by digital paper only brokers. If brokers do not react to this sea change, we believe that agents could see a 17% dip in commissions by
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