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5 Tips for Higher Productivity and More Real Estate Success
Every time you gain a new transaction, you're growing your real estate business. To help you convert your leads and boost your production, BoomTown partnered with RealTrends to conduct a study on how marketing practices, database size, and automation impact the performance of top-ranking real estate teams. Let's check out the most interesting findings of the report, along with five proven best practices to generate new business — effectively and at scale. 1. Target Both Former Clients and Potential New Leads Are you viewing your past clients as valuable streams of business? According to BoomTown's customer survey, 81% of top-producing real estate teams have a systematic strategy in place for engaging both new leads and former clients. Marketing campaigns should focus on generating new leads, but also on accessing repeat business and referral opportunities from past clients. Since you've worked closely with your past clients, you've already built trust and reputability with them. This shortens the conversion timeline while making it easier for you to land the deal. Since it takes less time — and fewer touches — to convert a past client, it's less expensive to nurture a past client compared to a new customer. BoomTown's survey found that: Real estate agents who include past clients in their marketing campaigns see an average of 9% more transactions than agents who only target new leads. Pro Tip: Leveraging bulk actions can help you organize your CRM outreach. BoomTown makes it easy to categorize your leads and send out automated bulk emails to each group. This can help you save time when reaching out to new leads and past clients with personalized content. 2. Every Lead Needs a Systematic Follow-Up Strategy There's no such thing as "trash" leads. Every contact in your sphere is an opportunity for business — some just take longer to convert than others. Every lead is valuable, and that means that every lead needs to be warmed with a systematic, strategic follow-up plan. There's a science to warming up cold leads until they're ready to convert. BoomTown's survey revealed that dynamic outreach plans applied to every lead are the most successful at boosting conversions. Instead of cherry-picking which leads to reach out to, the best approach is to hit your entire database with multiple touchpoints. 5 Ways to Engage Leads in Your Database: Email Marketing Campaigns Social Media Web Advertising Direct Mail Phone and Text 3. Combine Programmatic and Social Media Advertising Did you know that agents who do not use programmatic and social media advertising tend to have 29% fewer transactions? Make sure that you're leveraging strategies inside and outside of your sales funnel. It's critical that you're in both your sphere's email inbox and on their social media feeds for maximum exposure. Pro Tip: Go through your database and find every lead on social media. Engage them, and add their social media profile information to their contact to keep you organized. 4. Aim for 10 or More Touchpoints Per Month For Each Lead BoomTown's survey discovered that agents who make 10+ touchpoints per month have 39% more conversions. Working with an automated lead concierge service — particularly a market-beating, human-driven, seamless software that does it all — can help you meet your outreach quota to stay relevant with your sphere. Pro Tip: Get creative when reaching out to your database. Think outside of the box to create meaningful conversations and become a source of value, insight, and expertise for your leads. 5 Touchpoint Ideas to Warm Your Leads: The "Haven't Heard From You" Email A State of the Market Update Tips for Preparing for a Mortgage Moving Tips and Service Provider Information Local Events Calendars 5. Work on Growing Your CRM Beyond 500 Contacts Five-hundred database contacts is known as the "tipping point" that helps agents level up their production. On average, agents with more than 500 contacts convert 25% more leads than those who don't. But the work doesn't stop once you reach 500. Once you grow your database, you'll need to maintain your sphere. To effectively manage your expanding database, you'll need to have the capacity to follow up, reach out, and warm every lead in your sales funnel. In today's fast-paced market, that means leveraging technology and automated workflows to maximize the ROI of your CRM. RealTrend's survey found that: Teams with less than 15 agents that use Boomtown have 12-14 more transaction sides per agent than peers. Teams sized between 16-30 agents that use BoomTown have 10-11 more transaction sides per agent than peers. Teams with over 30 agents that use BoomTown have 5-6 more transaction sides per agent than peers. Do the math, and that equates to: Up to 210 more transaction sides for teams with less than 15 agents. Between 160 and 330 more transaction sides for teams of 16-30 agents. At least 150 more transaction sides for teams of over 30 agents. To view the original article, visit the BoomTown

How Agents Can Protect Their Business with an Effective Cybersecurity Strategy
Even though the influence of a growing number of remote employees on real estate markets has been widely discussed, there is little information available about the impact that remote workers have on real estate firms themselves, although this impact has been significant. Like with other sectors, most of the influence has been good. However, there have also been some negative consequences. It is known as cybercrime, and if you are not vigilant, it will find its way into your real estate business. Cybercrime may be highly damaging to real estate agents and their clients. In recent years, real estate investment trusts (REIT), brokerages, and other real estate businesses have experienced increased cyber attacks, ranging from phishing to email-compromised cyberattacks to data breaches. While cyberattacks are becoming more advanced, you can still apply measures to safeguard your real estate business, and the process begins with developing a comprehensive cybersecurity strategy. Taking the threats that cybersecurity poses to the real estate sector, it is clear that a solid investment in cybersecurity is the only way to ensure data protection and consumer safety. Read on to get information about a basic cybersecurity strategy you can use for your real estate business. Why Do Real Estate Practitioners Need Cybersecurity? Real Estate Transactions Routinely Involve Large Sums of Money Since the real estate sector frequently deals with and transfers enormous amounts of money, real estate companies are on the radar of every cybercriminal. Thus, it is not just real estate experts and investors that profit from the real estate market. Cybercriminals can also profit from the real estate market. It has been estimated that one-third of small businesses, including real estate companies, have been a cyberattack target in the past two years, according to CNBC. Personally Identifiable and Financially Sensitive Data Real estate companies also make attractive targets for hackers due to the large volumes of financially sensitive and personally identifiable data they manage, such as social security numbers and bank credentials. Cybercriminals and Hackers Use Advanced Tools and Techniques To launch their attacks, cybercriminals and hackers have access to all of the tools, skills, and tactics they have. Business email compromises (BECs), for example, are one of the most common attack methods used today. A business email compromise occurs when an attacker impersonates a firm to persuade another business to move cash to a fake account. It is common for the hacker to send the email using a fictitious account that appears to be associated with a legit company. Compromised landing pages, ransomware, malicious attachments, trojans, and attacks on cloud-based services are all significant threats to real estate firms. Cybersecurity Tips: 5 Ways for Real Estate Agents to Avoid Getting Hacked Mobile Data Encryption More people are using smartphones and laptops today than ever before. Cybersecurity solutions can prevent hackers from gaining access to your communication networks. Data encryption software is an effective solution when it comes to protecting your data from hackers. It makes your data secure and protects sensitive data. Effective Email and Password Hygiene Resisting assaults and keeping organizations secure are very easy yet have strong effects. Here are a few tips from the National Association of Realtors (NAR) to prevent being hacked. Use two-factor authentication. Avoid using public or unsecured WIFI. Use a different password for multiple accounts. It is recommended that you use a password manager. Long passwords with combinations of letters, numbers, and symbols should be used. Never open files received from unknown sources. These may contain malware. Secure access to email and confidential information used in transactions. To communicate sensitive information, use a transaction management platform, encrypted email, or file-sharing software. Clean your email account regularly and save copies of essential correspondence in a safe place for future reference. Make Use of Reliable Antivirus Protection A built-in antivirus protection system is included in most PCs. Because it takes a short time for updates to be applied, some consumers may ignore the process of upgrading their antivirus system. However, when it comes to cybersecurity, the most common solutions are antivirus software and protection. A paid antivirus system guards your system against cybercriminals and hackers more effectively. The paid versions involve the updating of antivirus software on a regular or basis. Every operating system is vulnerable to attack from hackers. So do not ignore the antivirus updating your software. Always Check URLs Usually, real estate professionals will submit all of their legal paperwork over the internet rather than in person. The submission of information over the internet is only a small portion of the rapid processing method. However, before uploading the papers, double-check that the URL is authentic. If you come across a website that begins with simply HTTP, avoid visiting that website. If the final "S" is not there, then the website is highly unsafe. Antivirus software prevents these websites from opening or displaying high-risk websites. Insurance Considerations, Law, and Policy Working with your attorney, establish a written disclosure alerting clients of the risk of cybercrime. The NAR has prepared a wire fraud email notice template that your counsel may use and customize. Keep track of the state legislation linked to personal information, creating and maintaining data security policies, and other security-related company practices. Final Words In recent years, cybersecurity has become a major headache, and real estate pros are increasingly confronted with cybersecurity-related challenges in their businesses. Like you would encourage clients not to relocate to unsafe districts, you must follow the same advice regarding your own business and ensure that your business operates in a secure digital area. A smart strategy that complies with the cybersecurity procedures outlined above is one of the most beneficial real estate investments you can make today. To view the original article, visit the Realtyna

Lone Wolf Provides Agent Business Bundle for $199 Per Year
One of the outstanding opportunities created by the large scale of a company is the ability to bundle services that deliver outstanding value to customers. Lone Wolf is the largest software provider in the real estate industry with a wide variety of software services to suit MLSs, associations, brokers, teams, agents and transaction coordinators. At the National Association of REALTORS® Legislative Meetings in Washington, D.C., Lone Wolf announced that associations representing over 665,000 agents in the U.S. have renewed Transactions (zipForm Edition) as a member benefit. As a sweetener, some of those associations also opted to receive full transaction capabilities, along with eSignature from zipLogix Digital Ink (powered by Authentisign), LionDesk CRM, and the zipForm Mobile app. If you will recall, before NAR sold zipLogix to Lone Wolf, Transactions (zipForm Edition) was a member benefit of NAR known as zipForm Plus. Now agents/associations need to pay for the service again. The Bundle For those agents who are not in a market where their state association, local association or MLS has renewed with Lone Wolf, two bundles are being made available for agents—the base member benefit for $179 per year, and the premium bundle for $199 per year. This bundle contains the LionDesk CRM—another company acquired by Lone Wolf—as well as the built-in eSignature solution, zipLogix Digital Ink (powered by Authentisign). It is a lot of software for a pretty low price: Transaction Management Forms Management Unlimited Document Storage eSignatures CRM In addition to the low price, agents and their clients will have access to the Lone Wolf Marketplace, making it easy to order title service, home warranty, insurance quotes, and integrated applications like Earnnest (safe earnest money solution), Updater (moving concierge), RentSpree (rental marketplace), and Seller Shield (disclosures). To view the original article, visit the WAV Group