Delta Media Group

7 Things You Didn't Know You Could Do in Google Sheets
There's a powerful tool available to real estate agents that's free to use. That's right, we're talking about Google Sheets. Sheets can do everything from making managing your database easier to creating eye-catching charts. This Microsoft Excel alternative is extra powerful when synced to your CRM. Not sure how to do that? Check out the video above from API Nation, a service that connects technology solutions together in order to share data and automate tasks. This video shares seven tips that will make Google Sheets easy to use, including: Sync your CRM to a Google Sheet Quickly fix capitalizations and split full names to first and last names Make every Sheet easier to read, and simpler to navigate Create charts just by typing a question Import data between different Sheets Want to learn more about using Google Sheets? Check out these articles: 7 Google Sheet Templates for Real Estate Businesses How to Automate a Google Sheets Lead Capture

How Can You Prove You're a Local Real Estate Expert?
It's a question you may ask yourself often: How can I demonstrate to consumers in my market that I'm the best real estate agent in the area? As with most components of real estate, the answer has become more involved and multi-dimensional in recent years. Once, planting yard signs in front lawns and having a witty slogan on a shopping cart may have been enough. Now, with consumers able to access more information than ever, proving yourself as the go-to local agent requires a consistent, digitally savvy reputation management strategy. Fortunately, you can take two clear actions to establish yourself as the most trustworthy real estate agent in your market. 1. Dominate local SEO When it comes to reputation management, real estate agents face a hard reality: If you don't rank at the top of Google search results about local real estate, you will lose credibility and fail to prove your position as the best agent in your market. Imagine it from a consumers point of view: They're in the market to buy or sell a home, see one of your signs or social media posts, and search for you on Google. What they get back is a barren online presence, without any client reviews, a dedicated website, or information about your address, business hours, and current listings. Maybe they can't even find you at all. Who could blame them when they decide to look for another agent? If you were looking for a lawyer or plumber or other service provider, would you hire somebody who didn't come with any recommendations? You might even think they are out of business, if you couldn't find them online. This is why it is crucial for you to have a strong presence on local Google search results. More than ever before, real estate searches start online, and more than ever before, Google is serving real estate searchers locally-focused content. When consumers look for you online, establish the SEO presence necessary to ensure that they are served a strong, informative, persuasive content. To start, create a Google business profile and populate it with your address, phone number, websites, and up-to-date photos. Then, solicit and manage reviews from clients, fellow agents, and your family and friends. This way, when people search for you on Google, they see that you have satisfied customers, impressed colleagues, and a history of superior real estate service. 2. Leverage social media People's media consumption habits have changed dramatically since the advent of social media. As an agent, this gives you an opportunity. Use social media effectively and you can make sure that local consumers know about your listings and your knowledge. Traditionally, social media has been divided into organic and paid efforts. Both have their benefits and can help showcase your local real estate footprint and expertise. Organic posts tend to be good for general observations about the state of the local real estate market. By posting about what's happening in the market, you show people in your community that you have a strong handle on what's going on – which homes are selling, at what price, and how long after being listed. Paid social media posts are also valuable if you want to establish yourself as the leading local real estate expert. Most of your paid social media posts are likely to feature home listings, and we know that agents who buy Facebook ads through Homesnap earn 2.5 times more leads from Facebook than agents without paid social media ads. Those leads come through increased digital reach – people see an ad and know about your foothold in the local real estate market. Whether they become a lead now or later, paid social media helps showcase to consumers that many local buyers are already trusting you with their real estate needs. Proving that you're a local real estate expert is essential to earning new clients, and requires both having the knowledge required to be an expert and the online presence necessary to convince consumers of your abilities. By upgrading to Homesnap Pro+, you can accomplish both of these objectives, and become the local agent who buyers and sellers contact first. To view the original article, visit the Homesnap

LinkedIn SEO for Real Estate Agents
LinkedIn is a platform that many real estate agents are using nowadays. But are you using it correctly? More importantly, are you harnessing the features and possibilities of LinkedIn? From the day LinkedIn was launched, it served its followers as a platform where they could establish valuable connections. Often, it was used as a glorified resume and nothing more. But many of us forget that LinkedIn is as much of a social platform as Instagram and Facebook. While the LinkedIn algorithm might play by a set of different rules, that doesn't mean we should ignore such a huge platform. We all know that buyers and sellers search agents online before making an important decision on who should represent them. We already know that Google ranks your real estate website based on how optimized it is, how well designed the on-page and off-page SEO is. But what many of us don't know is that social media channels are also search engine platforms that can rank our social media as well. In order to be first in the search results, it's important to have an optimized social media account. In this article, we will take you through the process of optimizing your LinkedIn profile. Let's get started. Optimizing Your URL Just like other content, your LinkedIn profile needs to have an optimized URL. What does that mean? It means if you have an option to claim a URL with your name in it, you should do it. Adding relevant keywords like real estate agent or broker will help you to differentiate yourself from other accounts with your name and help you rise above your competitors. So let's say your name is John Smith and you're a real estate agent. Your Linkedin profile URL will look like this: www.linkedin.com/in/john-smith-real-estate-agent. Using Keywords We already mentioned the importance of using relevant keywords. LinkedIn SEO is not that different from our usual perception of real estate SEO. Using keywords signals to LinkedIn what your account is all about. Your LinkedIn profile is somewhat similar to website landing pages. Therefore, it's important to not only add keywords in your profile link, but also to use them in your profile copy. Profile copy consists of many parts. We will mention the most important ones: Headline – The headline is a section where you indicate who you are and what your working experience is. The headline is more about precision rather than creativity. So be clear about who you are and use relevant keywords. For example: John Smith - Real Estate Agent/REALTOR, Real Estate Marketing Expert. You can even indicate the link to your website. Although we mentioned that the headline is mostly about precision, a little bit of creativity won't hurt. LinkedIn gives you about 120 characters for the headline section, so if you have some space left, let's not waste it. You can add a small promotional sentence about your services, indicating how you help real estate sellers and buyers find the best property for them. Summary – To understand what the summary is all about, just remember the About Us section that we've all seen in other websites. You probably have one too. It's one of the largest sections on LinkedIn where you can add even more information about yourself. Remember to first think about what your clients might be looking for in a real estate agent and try to write a summary considering these factors. Optimize your summary by adding how your clients can contact you. You can add a contact form or link to your website's contact information. Experience – This is a section that most of us use as a simple resume. We simply list our work experience, forgetting that that's not what our clients want to read. How might your clients benefit from your experience? What are the highlights of your working experience? These are the questions you should be asking yourself. Skills – Profiles that have skills indicated are most likely to be found. Education, Licences and Certifications, Accomplishments – All these sections indicate how qualified you are as a real estate professional. Profile Photo – There are a lot of opinions about profile images. Some say that a profile image should consist of a professional headshot. Some say that it should be casual. Whatever the case—casual or professional photo—it's important for it to be good quality. Endorsements – Endorsements are a way of showcasing that your skills are valued by others, and that they vouch for you. It's important to get many endorsements and endorse others as well. Endorse and be endorsed. LinkedIn Keywords So, how can you find the right keywords for your LinkedIn profile? As many of us already know, there are many ways to find relevant keywords with the help of Google. One of these ways is exploring the search bar. Since LinkedIn is not only a social media platform but a search engine as well, the same approach applies to it. We suggest checking out the search bar function on LinkedIn. You can use filters to broaden your search. To view the original article, visit the Realtyna