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RPR's 10 Best Real Estate Apps for 2021
Tech is no stranger to the real estate business. Nowadays you can perform a laundry list of tasks by just using your phone. Not to mention market yourself, post to social media, manage relationships, generate leads, create content and so much more. However, sometimes all that technology can get a bit overwhelming and it's tough to keep up with all the tech tools available to you. Perhaps you just need a quick list of helpful tools, in the form of digital applications, that can make you a more proficient and efficient agent. RPR's annual "Best of Apps" article's got you covered! Read on to see how your tech stack stacks up to our 2021 list. 1. RPR (Realtors Property Resource) Topline: Property data, tools and reports that will "wow" your clients and help you close more deals. Summary: Well, of course we're going to include RPR in our list of "favorite apps." But first one on the list? Bold! As a REALTOR®, RPR is your exclusive NAR member benefit. And with it, you can perform transactions, service your clients and build your business by: Researching properties for up-to-date data and information Creating Property Reports, Neighborhoods Reports, School Reports, Market Activity Reports and more Viewing recent activity and local market conditions around you Accessing tax, mortgage, historical and distressed data, and flood zones Searching for schools within an area or school district Adding photos, text and audio notes to any property Using geographic farming techniques to prospect for leads Utilizing maps to discover travel times and traffic counts Building bullet-proof CMAs and listing presentations Using the RPR app to respond to clients in seconds when you're in the field And that's just the tip of the iceberg when it comes to how much RPR can do for you and your real estate business. Get your app downloaded today: RPR from Apple App Store, and RPR from Google Play. Cost: Free! RPR is included in your National Association of REALTORS® dues as a member benefit. 2. Magisto Topline: An AI-powered, computerized video editor that makes video storytelling super easy. Summary: Magisto is an offering from Vimeo, who obviously have major video cred. This app (along with a desktop software version) helps its users create high quality video content, and do it quickly. Users edit the photos they want to include, then select stock templates, then add a title and select a music bed. Then the real fun starts! Magisto's AI program puts it all together into an eye-catching version which the user can edit or use as-is. For real estate agents, it's perfect for video home tours or promoting a highlight reel of yourself on social media or via email. Cost: $10, $20 or $70 per month 3. Sentrilock Topline: Offers the first and only combined lockbox, showing service, and experience management solution. Summary: SentriLock, which is owned by NAR, is an industry-leading electronic lockbox manufacturer and provider of property access solutions. SentriLock prides itself on being easy to use, reliable and secure. And of course, it has a digital application, called SentriConnect®, which allows REALTORS® to easily manage home access, showings, and client communication – all from their phone or tablet. In addition, REALTORS® using SentriKey Real Estate® have one-click access to property data via the RPR app on their iOS or Android devices—an integration that will prove highly valuable to REALTORS® who want to present on-the-spot data and reports to their clients. (Click here for details). Cost: For REALTORS®: $137.80 per month, plus a $50 one-time activation fee. 4. Forewarn Topline: Safety! Forewarn allows agents to work safer and smarter by instantly verifying a prospect's identity and potential risks prior to a face-to-face meeting. Summary: By nature, the business of real estate can sometimes involve talking and meeting with strangers. 99.99% of the time everything is perfectly fine and safe, but you can never be too careful. With the Forewarn app, agents can properly and safely plan for showings with a higher level of confidence. In seconds, with as little information as a phone number or a name, agents can verify a prospect's identity, criminal records, bankruptcies, liens, judgments, address history, and property records all in one place, leading to safer and more productive interactions. Basically, find out if people are who they say they are and do a little extra digging for good measure. Cost: $20/month with an annual agreement for individual agents. However, discounts are available for brokerages and associations purchasing licenses in volume. 5. Clicky Topline: Clicky tracks website traffic and behavior to help you improve user experience. Summary: Clicky helps you track important data on how your website is used by your visitors. It works very much the same way as Google Analytics, but several reviewers say Clicky's interface is more user-friendly. It offers metrics and heat maps that track individual website navigation. In other words, you can see what areas of your website visitors are clicking on and engaging with most, and conversely, what areas need improvement. Cost: Free, limited to one site with a maximum of 3,000 daily page views. Premium plans also available starting at $10 per month. 6. Stride Topline: Easily track your mileage, expenses and more. Summary: As a self employed, independent contractor, REALTORS® need to keep track of business expenses for tax purposes. The Stride app puts you on cruise control when it comes to keeping track of mileage by automatically uploading your miles. It's got some other nifty write-off features too, such as allowing users to import expenses from their bank account and keep track of receipts. And as a bonus, it also suggests deduction options, integrates with tax preparation software, and offers an IRS-ready tax summary. Cost: It's free! 7. TurboScan (Apple)/ TurboScan (Google) Topline: Make high quality scans of any hard copy document from your phone. Summary: TurboScan (Apple) / TurboScan (Google) turns your smartphone into a full-featured and powerful multipage scanner for documents, receipts, notes, whiteboards, photos, and various other everyday hard copies. However, you're not just snapping a pic and converting it to a PDF or JPEG. TurboScan uses advanced technology (algorithms) to accurately detect document edges, straighten out and correct perspective, eliminate shadows and set a perfect black and white contrast. Crisp, clear, scanned docs and the price is right! Cost: One-time $6 fee 8. Follow Up Boss Topline: An entire CRM in your pocket that streamlines sales activities for real estate agents, teams and brokerages to help them better manage their leads. Summary: If you're looking for an all-in-one customer relationship management software tool, Follow Up Boss sits proudly in the corner office. This well-reviewed real estate CRM is designed to help sales agents follow up faster and more often, with the people most likely to turn into deals. Notable features include auto-send for emails, inbound and outbound call management, drip emails, and automated text messaging in one streamlined interface. Another huge benefit of Follow Up Boss is that it integrates with tons of lead sources including Zillow, Realtor.com, Homes.com, Ylopo, Facebook and many more. And its list of business-building features is never-ending with categories including basic CRM, Marketing, Reporting, Lead Providers and Integrations. Check out their site for full details. Cost: Free trial for 14 days, then $69 per month, with price increases depending on the number of users. There's a reason Follow Up Boss is pricey—it packs a performance punch and should be looked at as an investment vs. an expense. 9. Mojo Dialer Topline: Dialing system and lead generation platform. Summary: If you're not familiar with auto dialing systems, here's how they work: you make an outbound call from your phone through the Mojo platform. Once you connect, the system begins dialing the numbers in your list. When a lead answers, you hear them immediately. As you progress through the list, Mojo knows what phone numbers to dial next. Users don't even hear the ringing, which makes long prospecting sessions a breeze. Numbers that ring busy, are disconnected or don't get picked up, roll over to the next number automatically without manual input. And if you run into an answering machine, you will be able to leave pre-recorded messages. One last thing: this app is the mobile companion app for the Mojo Dialer, which means you can untether from your desk and make your calls from anywhere. If you're an old school prospect dialer, Mojo might be for you. Get yours on! Cost: $99 for a single user, per month 10. Cloze Topline: A smart CRM and AI assistant in one that automatically keeps track of your email, phone calls, text messages, meetings, documents, and social media. Summary: Besides being one the best-named apps we've ever seen, Cloze is also the hassle-free way to manage everything about your business in one place. When you need client information fast, the Cloze app syncs and pulls data automatically from your most used platforms to provide you with every detail needed to stay on top of client relations. And data entry? A thing of the past with this app. It also compiles your communication history with a client, including emails, calls, and exchanged files. And their proactive artificial intelligence prompts you to keep in-touch, with the right message at the right time. Cost: From $17-$42 per month And that's a wrap on our best of apps for 2021! To view the original article, visit the RPR blog.
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Best Closing Gifts Under $100
It's no secret that referrals are the bread and butter of our business. In fact, according to the National Association of Realtors, more than 42% of new clients came to agents by referrals, including renters and buyers. Giving your clients a small token of appreciation at closing is a thoughtful and effective way to complete your transaction on a high note while teeing up a referral ask. Closing gifts are a meaningful gesture that go a long way in maintaining a long-lasting client relationship and generating referrals. Closing gifts don't need to break the bank to be valued and appreciated. Whether you are looking for a gift card, treat basket, or anything else to give your clients as a housewarming gift, we got you covered. Here are a few affordable options that are big hits with clients. Personalized Cheese Board or Throw Blanket Cheese boards and throw blankets are long-lasting, memorable gifts that, especially if personalized, show that there was a great deal of thought put into the purchase. Options: Personalized Cheese Board with Name Watercolor House A custom watercolor house portrait is a digital painting that can be the perfect housewarming gift for a new homeowner. It's simple to order and will leave a lasting memory for your client. Options: Watercolor House Paintings A Welcome Plant or Tree If your client has a knack for nature, a potted plant or fruit tree could be the perfect gift. Placed in pots for indoor use, or planted outdoors, these inexpensive gifts are a living reminder of the service you provide. Options: Small Plants Small Trees Pet Gift Basket and Treat Subscription Box Gifts for a furry family member are always appreciated by pet lovers. Small gift baskets with toys and treats show pet owners you care by helping them pamper their fur babies! Options: Pet Lover Gifts Here are some tips when choosing the best gift for your client: Avoid cookie-cutter gifts or perishables like fruit baskets. Instead, find lasting, usable objects or art with a hint of personalization. Monogramming and engraving are easy to order and relatively inexpensive and can elevate even the most simple gift. Assume every client will close, keeping a mind's eye to identifying a meaningful closing gift. Ask questions about their hobbies and after-work activities. Pro tip: Don't spend money adding your brand to closing gifts. Most people do not want brand-based products in their brand new homes and will often throw them away. Make it about your client, not you. To view the original article, visit the Rental Beast blog.
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Agents are busy. Very busy. The one sunny break in an otherwise gloomy economic forecast during the pandemic has been the real estate industry. Home sale activity has exceeded the most optimistic projections, and many agents have been inundated with business. It's extra tough when most of your free time and work time are now spent under the same roof: at home. Ensuring you continue to remain productive is vital for closing transactions today and building new business tomorrow. You can increase your efficiency while still building future business if you get a little help. The good news is there is technology available today that you can use to help you speed up or simplify some time-consuming tasks. Here are three apps that can help you save time, make you more efficient, and help you build future business:
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Free Video Editing Apps for Real Estate Videos in 2021
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[Best of 2020] 8 Real Estate Closing Gifts That Return Your Investment
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[Best of 2020] 5 Real Estate Apps that Will 'Wow' You and Your Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. At this point, digital applications are as much a part of real estate as photos on your business card and yard arms. With an app on your phone or device, you can schedule showings, manage documents, create CMAs and complete just about any task in a transaction. Here's RPR's yearly look (usually one of our more popular blog entries) at our short list of buzzworthy real estate apps. Or in some cases, apps that can be applied to the real estate biz.
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These Are the 5 Best Real Estate Apps for 2021
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Restream for Real Estate: How to take a home showing live everywhere
Real estate is a corner of the economy that has been largely spared from the economic impact of the COVID pandemic. Low interest rates, federal economic support, and the spirit of wanting to be a homeowner in uncertain times have led to massive expansion and record setting transaction volume. But we must think of safety first. Many buyers are purchasing homes subject to viewing and inspection. In other words, buyers are submitting offers sight unseen. The belly of homebuyers today are relying on livestream showings. It's a simple concept. An agent turns on their camera phone and walks through the house talking and pointing the camera.
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5 Real Estate Apps that Will 'Wow' You and Your Clients
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Trello: A Great App to Help You Organize and Prioritize Your Workflow
Sometimes the out-of-the-box apps that come with your phone just aren't quite enough to organize and prioritize your workload. Whether you are a standalone REALTOR or you have an assistant or team, everybody needs a workflow system. In the old days, we could tape a paper or card on the wall for all involved to see and document progress. Back then, we worked in an office about eight hours a day, no internet, cellphones so all work happened in that space. Today, our systems need to be mobile, remote and accessible to one or many as we collaborate on tasks and projects. Workflows used to be simple. Today? Not so much, so we need a system to take that paper or card we, in the past, taped to the wall and make it work for today's technology. Now, please picture a paper or card taped to the wall as I explain Trello.
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10 Valentine's Day Gifts for Real Estate Agents
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[Best of 2019] 10 Real Estate Apps that Will Amplify Your Productivity
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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Want to create a gift that is memorable and will bring you repeat business and referrals? You, as the real estate agent, are their first gift, as getting to the closing table can be an arduous process. Then comes something fun, creative, unique and memorable that will set you apart and potentially win you repeat business and referrals. Many real estate agents have said that they prefer to call it a housewarming gift and have it personally delivered when the buyers move into their home. Any way you choose to call it, a thoughtful gift in addition to your outstanding service will be welcomed and remembered by your clients.
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Top 10 Closing Gifts for Your Clients During Hurricane Season
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5 Facebook Groups Realtors Should Join Today
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The 5 Real Estate Apps Every Agent Should Be Using
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Get Ready to Knock Your 2019 Taxes Out Cold with These Apps!
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Outsource These 6 Tasks to Save Time
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The 12 Top Real Estate Podcasts
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14 Best Apps for Real Estate Agents in 2017
Chances are you're a busy REALTOR® who relies on word of mouth or happenstance to learn about the latest and greatest apps. If so, the RPR team is here for you. Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated on, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.
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5 Email Tools to Make Follow-Ups Easier
Do you remember the days when email was in its infancy? Do you remember the days when you spent more time checking your answering machine and fax machine than your inbox? While this may have been a simpler time in some ways, things have changed over the years. In today's world, email remains the number one form of professional communication. It's common to have a love-hate relationship with your inbox. On the plus side, you enjoy the fact that you can communicate in a fast and efficient manner, all without having to jump on the phone or meet in person. Conversely, there's no denying the fact that "inbox overload" is a real thing. Some people become so overwhelmed that it negatively impacts the way they manage their inbox and how they follow-up on important conversations. Fortunately, there are a variety of email tools that can help you get organized and stay organized. Here are several of the top tools that make email follow-up easier. 1. FollowUp.cc If Gmail is your email provider of choice, FollowUp.cc is a feature packed tool that can save you time and keep your inbox organized. Top features include: Schedule follow-up reminders (these cancel automatically if you receive a response before your scheduled reminder). Add notes and tags for any contact. View your conversation history to ensure that you take the right steps in the future. FollowUp.cc is lightweight, easy to use, and powerful.
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Four Time-saving Tools that You Need For YOUR Real Estate Practice
Recently, I wrote an article about specific ways you can ensure consistency in your real estate marketing plans. One part of the article talks about using technology, and I am remiss in that I promised to share with you some of my favorite tools and have not. So today, to right that wrong, I am going to share some of my favorite time-saving technology tools that you can institute today to help you become more consistent in all your real estate marketing practices. 1. Boomerang If you are anything like me, you are getting hundreds and hundreds of emails per day. Some of them are simple interactions that you can handle right at that second and move on. Some, though, are things that maybe you want to temporarily ignore and come back to later. Or, even something you give an immediate response to, but also need a reply from whomever you sent that reply email to. The more emails you deal with, the more likely emails like those are going to end up buried in your inbox, or forgotten all together. Boomerang keeps this from happening. It works with both Gmail and Outlook. Using their "in browser" tool, you can take any email message and set it to reappear in your inbox, at a later date. For instance, if you just don't want to deal with a message at the moment, schedule it for a later date, and it will appear at the top of your inbox at that date/time. If you reply to someone, you can set the Boomerang reminder to appear at the top of your inbox at a specific date and time, as well. BUT, more specifically, you can specify that you only want it to do so if no reply has been received. That is a pretty handy way to instantly be reminded that you did not hear back from someone. How many times have you gotten leads, only to eventually have them fall through the cracks when communication suddenly broke down? Boomerang will eliminate that possibility.
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3 Real Estate Tech Tools This YPN Chairperson Can’t Live Without
Young people are entering the real estate industry in waves, and among them is a new breed of tech-friendly enthusiasts who believe digital is today and tomorrow's path to success. Yet, with new tech tools introduced almost daily to the real estate market, identifying and adopting only the most valuable digital assets becomes a challenge—and sometimes with very little return on investment. Five years ago, Jesicca Skoloda, a degreed business major who worked about 70 hours a week managing a jewelry store, decided she had more to bring to the table. Recognizing her aptitude for generating business, her love of technological tools, and her entrepreneurial spirit, Jesicca set out to earn her real estate license. Today, Jesicca is within the top one percent of producers for the Luzerne County Association of REALTORS® and is consistently a Top Producer at Classic Properties—a company that serves more than five Pennsylvania counties with about 100 agents. Jesicca, 30, has already sold nearly 20 million dollars in real estate since entering the industry. To what does this rising star and chair of her local Young Professionals Network (YPN) attribute her good fortune? In addition to intrinsic qualities such as self-determination, energy, and confidence, Jesicca says her success stems from a willingness to embrace the tools that keep her and her clients informed and on track. Here are Jessica's top three producing apps.
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10 Must-Read Books All Agents Need to Study
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5 Professionals for the Best Real Estate Partner Referrals
If you don't have specific referral partnerships with other professionals in your community, then you're missing out on some piping hot leads. As a Realtor, you're expected to be the person that is well connected and can make introductions for just about anything someone new to the neighborhood might need or is looking for. Getting strategic and thinking about all the needs your clients might have – ahead of time – and knowing the right person to introduce them to, will be valuable to your clients and those professionals you end up recommending. If you set up partnerships, those introductions will turn into leads as well. If you need more proof before moving forward, check out this study from Community 2 Business. Eighty percent of people look to others for referrals before making a purchasing decision. That's good news for you and your partners. You can both grow your businesses for each other. If you're looking to go down the path of garnering more partnerships with local business people and professionals, these are our top 5 recommendations. A partnership with these professionals could go a long way in creating a healthy relationship that acts as a source for trusted and qualified leads from referrals. Home Service Providers If you're trying to find more people who are selling their homes, these people are definitely going to know who they are. Having one person you have a partnership with in each will make this a lucrative category for you. Plumber Electrician Painters Lawn Care/Landscaping Full Service Construction Contractor
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10 Real Estate Influencers to Have on Your Radar
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Best Online Tools and Apps for Real Estate Agents
It's a wonderful time to be an agent with all the helpful tools available to the real estate industry. Technology offers us so many ways to stay connected, safe, organized and keep learning about real estate. Are you taking advantage of the powerful apps and websites online to help you save time? We've compiled a list of 10 terrific online tools and apps for real estate agents to help you accomplish more and make your life easier: Wi-Fi Finder - For members of an industry who spend a lot of time on the go, searching for Wi-Fi can be a tedious process, but still preferable over data charges! Check out Wi-Fi Finder, a free app that will help you locate free or paid Wi-Fi wherever you are. The app uses the GPS function of your smartphone to tell you exactly where the closest Wi-Fi hotspot is, and how to get there. Bonus: it doesn't require Wi-Fi to use the app! Prezi - Looking to make a real estate listing presentation that will really wow your audience? Check out Prezi. This visually stunning presentation editor allows you to display information on or offline, collaborate with teammates, and import images and videos. Since Prezi is a cloud-based program, you can use it to present from your desktop, iPhone, or iPad, making it a terrific option for displaying information at an open house or a last minute meeting in a coffee shop. Prezi is free if you're okay with all of your presentations being public. There is a low monthly cost for making your presentations private. Google Alerts - One of many useful tools from Google, this free service allows you to receive notifications every time your name, business name, or any topic that interests you is mentioned online. You can control how often alerts will be emailed to you, keeping you in the loop each time your business is mentioned. Try setting up an alert for the geographical area you farm, or homes for sale in your city.
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5 of the Best Apps for Real Estate Agents
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Best of 2014: 15 Apps that Will Make Your Job Easier in 2015
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in November and is #4 in our countdown. See #5 here. It seems that every time you turn around, there's a slew of so called top apps that people claim to be "game changers." Well, as you may know, this is not always the case. Apps are supposed to make your job easier, but it seems that most them are just another thing to keep up with. Homes.com's very own Joe Sesso knows a thing or two about the tools that can be truly valuable in the busy world of real estate. To help streamline your operations, better manage your business and help your clients enjoy their home, Sesso has created a list of the top apps that real estate professionals should be using and sharing in 2015. 1. Pro HDR (iOS, Android): Sharing high quality pictures is a key part of any successful content strategy, and Pro HDR is making this easier than ever. Whether it's the ability to capture multiple photos and combine them to form the perfect image or the sophisticated blending process that automatically adjusts your camera to apply the best exposure, Pro HDR is changing the photo editing game and it's being done right in the palm of your hand. 2. Storehouse: What is Storehouse? Simply put, it's visual storytelling at its finest. A picture might say a thousand words, but Storehouse has brought an entirely new meaning to this phrase. Clients want to know what you're all about, and with this innovative app, you can seamlessly combine photos and videos in a single location to create an eye grabbing collage that illustrates the story of your business like never before. 3. Phramed: Tired of having to switch back and forth between social networks to share the same picture? Phramed simplifies the process of posting to multiple platforms by allowing you to edit, combine and share the same picture(s) with all of your networks without ever having to leave the application. Have a new listing? Now you can snap a few photos of its unique features, add them all to a collage and instantly share them on Facebook, Instagram and Twitter, or even send direct texts to clients who may be looking for a new home!
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Gift Guide: What to Get Real Estate Agents
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Krisstina Wise: The Birth of a Brand
If you work in real estate and have any interest in technology, you've heard of Krisstina Wise. She's the powerhouse behind GoodLife Realty, a brokerage that has redefined tech savvy and company culture. She's also a frequent keynote speaker at major industry events and conventions. But you probably haven't seen much of Krisstina in the last year . . . because she almost died. Yes, the athletic, vibrant, multi-tasking Krisstina finally hit the wall and became very ill. What could have been the end of her career (and possibly her life) actually became the start of something wonderful. She was forced into self-reflection and discovered that, despite all her success, there was something missing. She wasn't pursuing her true passion: helping other women learn to love money and use money to live a great life. Krisstina regained her health and reimagined her life, with a new goal firmly intact. Falling for Money One of the keys to success is finding your gift, the unique value you bring to others, and honoring it. Krisstina recognized that her passion extended beyond real estate; she could also use her life experience and unique perspective to help other professional women live healthy, balanced, financial free good lives. You see, Krisstina wasn't always the powerful woman we know today. She grew up poor and worked hard to create a nest egg, only to lose it all. "At the root of all my problems was an unhealthy relationship with money," Krisstina explains. "I had to embrace my financial ambition, create healthy habits, and just generally get smart about the green stuff if I wanted to create a real and lasting wealth." And so she began a course of study that involved intensive reading and training under leading financial gurus.
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How I Took My Real Estate Business Paperless
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Top Product Reviews from 2013
We encountered a lot of great tech products in 2013. Some were new to the real estate sphere, while other solutions received significant updates. In order to help you choose the best products for you in 2014, we've rounded up a list of our product reviews from the past year, arranged by category. These are all agent-centric products--stay tuned for a list of broker reviews in the coming days! If you'd like more advice on how to evaluate products, see our series of articles on questions to ask before choosing a solution. Market Analytics / Video MarketVideos.com - A video content solution that delivers localized market videos to agents every month. The videos educate viewers on local market conditions, including popular statistics like active inventory and median listing price. Agents can share the videos with their database via a branded email newsletter or embed them onto websites and blogs. See more Market Analytics / Video Services in our Product Directory. Customer Relationship Management (CRM) Top Producer - It's not the destination that has changed at Top Producer, just the routes you can take to get there. The goal behind the CRM is, as it has always been, that an agent can log in and immediately know what they need to do that day. The difference is that this can now be accomplished from any Web-enabled device and done with even greater ease and efficiency. IXACT Contact - A full-featured CRM with robust marketing capabilities. The program can help agents stay organized and in control, keep in touch with prospects and clients, strengthen client relationships, convert leads into clients, and manage their active business. See more CRMs in our Product Directory.
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Forget Buyer Leads, I Need Sellers
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5 More Awesome Apps for Your Real Estate Business
This post comes to us from BrokerageU: I'm sure you already have some apps downloaded to your smartphone: social media, weather, notes, games, etc.; but why not add in some apps for your business, too? Last week we told you all about our five favorite apps for the real estate industry. Well, it turns out that our team wants to add five more to this list! We have had some requests come pouring in for a few more suggestions. So, here we go with our next five runners up. 1. Open Home Pro - We like this app and its features so much that we even wrote a whole article on a recent product review of it! This handy app can be used on your iPhone or iPad to assist you in running your open houses. This tool provides a secure sign in form for your attendees which can be customized to ask the questions you need answers to: are they currently working with an agent, when do they plan to buy, are they pre-approved for a loan, and so on. All of these prospects can be easily exported at the end of the open house, and then imported into your CRM system of choice. Not only that, but you can also use this system to store notes on each lead as you speak with them throughout the day! Enter your listing into this system to share photos and additional property details with your visitors, and let Open Home Pro take care of sending out the "Thank You" email message for you as the clients sign in.
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Make Over Your Tech Tool Collection to Sell More Homes
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New Home Inventory Search Tool - Builder's Update
REALTORS® run into a myriad of different obstacles trying to sell newly constructed homes to their clients. These hurdles can range from just finding accurate inventory data to disseminating the correct information to their buyers, usually implementing a laborious process of cutting and pasting details. Just attracting and capturing new home shoppers is a tedious process that most REALTORS® aren't prepared for. Lee Goldstein, COO of Builders Update, looks to change all of that with his new search tool! Once added, clients can peruse your site and search for new homes in a similar fashion to searching for previously owned properties. Map searches, list views, detailed property descriptions, photos and even buyer registration features are now accessible to your website visitors. Check out the video on the next page to watch the interview as well as view screen shots on how the Builders Update system works.
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Top 13 Apps to Start Your New Year Off Right
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5 Mobile Apps That Streamline Your Real Estate Business
Everyone's got a favorite...so we've compiled a list of ours! The staff at RE Technology reached out to some of our favorite companies with apps for mobile devices and asked them to tell us more. The list of fabulous apps we've compiled will allow you to keep your business moving on the go and help you stay organized. Keep calm in this world of chaos--let technology work for you! Branded Agent App by Smarter Agent Give your clients and potential clients instant information on EVERY listing in your MLS with all leads going back to you. Your Branded App by SmarterAgent will be in all the major App Stores, and available through local distribution tools branded to you. It's like an invisible sign rider on every listing in your coverage area. They'll get all the property information they need on a tool they always have with them.
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Build Your Portfolio of Online Recommendations
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Summer Product Highlights for Agents
Well, we didn't plan it this way, but summer has been the season of product reviews here at RE Technology. There were so many great companies, we didn't want any of them to slip past you, so we're going to share them again here. We'll also introduce you briefly to some of the new additions in our product directory. ePropertySites Property Marketing Tools ePropertySites describes their mission statement as "Perfecting the art of property marketing online and on site." Given the broad spectrum of their products and services, we focused our review solely on their tools for marketing individual listings. Our review looked at the "flipshows" or "flip books" for listing presentations, single property websites, virtual tours, and HD panoramic tours. The single property websites are clearly the centerpiece of this marketing suite, and have a variety of interesting features; for instance, they are: mobile-friendly, contain property-specific text and QR codes, include printable brochures, and offer a variety of different templates and color schemes. Read the review Learn more about ePropertySites
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5 Local Directories to Bolster Your Online Reputation
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5 Simple Steps to Making the Best Real Estate Videos
Real estate professionals know how important video has become to the industry. There are millions of video tours on Youtube today and video blogs have become all the rage for top real estate pros. The problem with many real estate videos is that the quality can be poor. Just because you are taking an amateur video doesn't mean it has to look like an amateur video. Here are five simple steps to making great real estate videos with your smartphone: Step 1: Record Horizontally - Recording horizontally gives you a wider view. Conversely, when recording in a vertical position, you're only recording part of the image. This looks okay if the video is viewed from a smartphone, but since most real estate videos also make it to YouTube and other websites, vertically recorded videos do not present as well as horizontal views. Step 2: Tripod and Tripod Attachments - There's nothing worse than seeing a real estate video that is shaky or that moves around a lot. This can make people dizzy and it's a huge turn-off for viewers. There's a simple fix for this: use a tripod. Tripods are built for regular cameras, but there are low-cost adaptors available. Joby sells a great all-in-one tripod for smartphones called Gorillamobile for $40. There are other options for tripods, as well. For adaptor and brackets, photo retailer Adorama has a $10 product called the Heavy Duty L-Bracket that attaches to your tripod and holds your phone in place. Studio Neat Glif is available for $20, and does the same thing as Adorama's product. These sites also have iPad options. Other websites to check out are Amazon.com and HDhat.com.
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22 Real Estate Twitter Accounts You Should Follow
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Get Ready for Real Estate Connect SF!
Inman News is hosting another spectacular Real Estate Connect convention in San Francisco this year! The event is scheduled for August 1st through 3rd at the Hilton San Francisco Union Square. If you haven't already, take a moment to register today. Why Real Estate Connect is Awesome RE Technology will be attending the Inman Real Estate Connect convention for a variety of reasons – opportunities to network with and learn from other industry thought leaders, exciting technology announcements and education, and robust learning opportunities with cutting edge sessions. But perhaps Inman News explains it best on the convention website: At Real Estate Connect you'll experience: Unparalleled networking with industry leaders including the executives at the top real estate franchises; entrepreneurs bringing new products to market; marketing execs; top-producing real estate agents and brokers; and executives from the leading financial service and title companies...in other words, the people who are driving change in our industry. A fantastic set of exhibitors representing the players you already know and our Startup Alley participants that have new and exciting products you haven't heard of yet. Keynote presentations and fireside chats featuring leaders and innovators describing what's ahead for the industry In-depth tracks such as Broker Summit, ConnectTech, Digital Marketing and MLS Solutions If you are an industry leader, or you just want to rub elbows with them, you've got to be at Real Estate Connect. Register now to reserve your space!
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Two Approaches to Commute Calculation
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Top-Ranking Cameras from Consumer Reports
A good camera is an absolute must for most real estate agents. Whether you're taking listing photos, snapping pics for a blog post, or using your camera for social media – you may find that you're rarely without this tech tool. If you don't yet have a digital camera or you're in the market for a new one, you'll be as interested as we were in the top picks from the August 2012 issue of Consumer Reports. Cameras come in all shapes and sizes, with all sorts of feature sets. For this reason, Consumer Reports breaks them down into a variety of categories. We'll do the same, so you can scan below and see which of these sounds like you. I'm just looking for a very basic camera at a reasonable price. If you fall into this category, you're not alone. This is where most real estate agents find themselves. They don't need a lot of bells and whistles – in fact, they don't want a bunch of confusing features. They'd rather be able to essentially point-and-click to take a picture. If this is what you're in the market for, Consumer Reports scores these models highest: Nikon Coolpix P300 ($330) or P310 ($300): scored 68 and 64 respectively Canon PowerShot Elph 510 HS ($300): scored 64
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Top-Ranking Tablets from Consumer Reports
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How to Write a Press Release
Several months ago, I wrote an article that detailed the many reasons you should write press releases. However, I recently realized that I #failed in one important way – I left out how to write press releases. Today, I’m going to remedy that situation! ExampleAre you a visual learner? Here’s an example to help you picture all of this. Keep in mind that I’ll be talking about each of the components in more detail below.
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Kodak Playtouch Review
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7 Keys to Email Success
7 Keys to Email Success This is a very important topic for any professional, and vital for REALTORS® in particular – so let's cut right to the chase. Here are a few rules to follow if you're using email for your business. 1) Make it personal. Technology can offer professionals a competitive edge, but we need to be sure that it doesn't build a wall between us and our clients. In the context of email, this means you need to make an extra effort to give your communications a personal touch. Rather than writing your newsletter from the perspective of "the company," write it as you would a letter, from the perspective of an individual. Sign the letter as an individual. Include your contact information and even a headshot. This rule is particularly important for REALTORS®; for you, name and face recognition is vital.
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Top 10 Grammar Mistakes to Avoid (Part One)
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Severe Spring Weather Brings Possible Perils to Homeowners
This spring is producing an unprecedented amount of storms for certain regions throughout the U.S., especially in the month of April. Many states are experiencing disastrous flooding as a result of excessive rainfall; reporting one of the rainiest Aprils on record. This time of year, many people evaluate their homeowner's insurance policies to make sure they're covered under all circumstances. Homeowners need be aware of the weather conditions prevalent in their region in order to adequately protect their homes against the unforgiving forces of nature. While most basic coverage protects against property damage, the extent to which homeowners are covered varies.
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Agents Can't Afford to Lack Confidence in Today's Market
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5 Photo & Video Resources Your Competition Doesn't Want You To Know
There’s some huge advantages for real estate agents who possess the technical prowess required for photo and video production. Sellers love to know that high quality visuals are being used to attract buyers, and having the reputation of being the agent who creates notable marketing material never hurts. Graduating from beginner to pro takes a lot of time and patience, but it’s truly never been easier to get busy at getting good. The main advantage nowadays is that with a single instrument you can create both high-quality photo and video. No need to dump money into both fields as most new DSLRs are now equipped with HD video and photo resolution that handles pretty much any job. If you’ve decided to go out and purchase a new camera and are looking for ways to develop your skills, there are countless resources on the web. Online training doesn’t need to cost a thing, and the pool of informative resources continues to grow by the minute.
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