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California's Vince Malta Takes the Reins as President of the National Association of REALTORS
It makes me proud to say I'm a Californian when I see that the National Association of REALTORS 2020 President is from the Golden State! Vince Malta has a lifelong commitment to serving REALTORS, first serving in state leadership for the California Association of REALTORS and now putting his insights and expertise to work at the federal level for nearly 20 years. We met Vince nearly 20 years ago and have always been impressed with his vision, passion and commitment to our industry. He has a tough act to follow with John Smaby, but I'm sure it will be one of NAR's best years ever! Congratulations, Vince! Vince is surrounded by a great team of leaders, as well, with Charlie Oppler, Leslie Rouda Smith, John Flor, Mabél Guzmán, Christine Hansen and John Smaby. National Association of Realtors® Installs 2020 Leadership SAN FRANCISCO (November 11, 2019) – Vince Malta, a third-generation Realtor®, was installed today as 2020 president of the National Association of Realtors® during the 2019 REALTORS® Conference & Expo. Malta was NAR's 2019 president-elect and 2018 first vice president. He has been in the industry for 40 years and is a broker at Malta & Co., Inc., in San Francisco. On the national level, he has testified before Congress multiple times on behalf of NAR, served on its Board of Directors since 2002 and was the association's 2011 vice president of government affairs. In 2002, Malta became a California Association of Realtors® honorary member for life, in 2006 he served as CAR president, and in 2007 he was named the state's Realtor® of the Year. Charlie Oppler is the 2020 NAR president-elect. He has been a Realtor® for more than 30 years and is the CEO of Prominent Properties Sotheby's International Realty in Tenafly, New Jersey, specializing in residential brokerage. He holds the At Home with Diversity certification from NAR and has served on NAR's Board of Directors since 2003. He has served on four of NAR's Presidential Advisory Groups while chairing the Realtor® Party Coordinating Committee twice and the RPAC Trustees Committee for one term. In 2005, Oppler was NAR's vice president for Region 2, representing New Jersey, New York and Pennsylvania. He was president of the New Jersey Association of Realtors® in 2004. Leslie Rouda Smith is NAR's first vice president. She has been a Realtor® for nearly 35 years. Rouda Smith is a broker associate at Dave Perry-Miller & Associates, in Dallas, where she specializes in residential and ranch and country real estate, along with her husband Brian and their children, all of whom are Realtors®. She has been a member of NAR's Board of Directors since 2009, and has served several years on the Executive Committee. In 2017, she was NAR's Vice President for Region 10, comprised of Louisiana and Texas and chaired the "Future of the Realtor® Party" PAG that same year. In 2013, she served on the NAR Leadership Team as vice president. At the state level, Rouda Smith served as the 2016 chairman of the board for Texas Realtors®. John Flor is NAR's 2020 treasurer. Flor has been a Realtor® for more than 20 years and is the Managing Broker of Six Lakes Realty, specializing in waterfront and recreational properties. At the national level, Flor has served on several committees, a presidential advisory group and the NAR Board of Directors. The Wisconsin Realtors® Association elected Flor as its board chairman in 2010, after serving as the Realtors® Association of Northwest Wisconsin, elected him president in 2009. Mabél Guzmán is NAR's 2020 vice president, association affairs. In 2014, she served as Chair of the Conventional Financing and Policy Committee, where she testified on behalf of NAR's more than one million members before the U.S. Senate Subcommittee on Urban Affairs and Banking on for its hearing, "Inequality and Opportunity in the Housing Market." In 2014, 2015 and 2018, she received the Illinois Realtors® President's Medallion for Outstanding Service. She was the 2011 president of the Chicago Association of Realtors® and was named 2012 Chicago Realtor® of the Year. Guzmán is a broker at @properties in Chicago, where she specializes in residential real estate, rehabbing properties and working with investors. Christine Hansen is NAR's 2020 vice president, advocacy. She has been a Realtor® for more than 20 years and broker-owner of Century 21 Hansen Realty in Fort Lauderdale, Florida, a full-service real estate company with residential, luxury homes, rental and relocation department. As 2019 Realtor® Party Director, she's focused on ensuring Realtors® understand the strength of their collective voice on Capitol Hill and in state and local legislatures while advocating on behalf of the many critical public policy issues affecting the real estate industry. Hansen served as 2018 president of Florida Realtors® and its 180,000 members, a culmination of many years of service in Florida governance roles. She has held numerous committee and task force posts in the Greater Fort Lauderdale Association, now the Realtors® of the Palm Beaches and Greater Fort Lauderdale Association (RAPM-GFLR). John Smaby is NAR's 2020 immediate past president. He's a second-generation Realtor® from Edina, Minnesota. He has been in the industry for nearly 40 years and is a broker at Edina Realty, where he specializes in residential real estate. Smaby was NAR's 2018 president-elect and 2017 first vice president. He has held numerous positions nationally and with Minnesota Realtors®, where he served as president in 2015 and treasurer in 2013. In 2013, Smaby received Minnesota's Ed Anderson Political Achievement Award, and in 2014, was named their Realtor® of the Year. NAR's 2020 Regional Vice Presidents are: Gene Fercodini, Wolcott, Connecticut, Region 1: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; Drew Fishman, Absecon, New Jersey, Region 2: New Jersey, New York and Pennsylvania; Deborah Baisden, Virginia Beach, Virginia, Region 3: Delaware, District of Columbia, Maryland, Virginia and West Virginia; J.D. Rinehart, Jr., Rock Hill, South Carolina, Region 4: Kentucky, North Carolina, South Carolina and Tennessee; Pam Powers, Greenwood, Mississippi, Region 5: Alabama, Florida, Georgia, Mississippi, Puerto Rico and the Virgin Islands; Greg Hrabcak, Westerville, Ohio, Region 6: Michigan and Ohio; Bruce Bright, Brownsburg, Indiana, Region 7: Illinois, Indiana and Wisconsin; Pat Ohmberger, Lincoln, Nebraska, Region 8: Iowa, Minnesota, Nebraska, North Dakota and South Dakota; Dave Momper, Tulsa, Oklahoma, Region 9: Arkansas, Kansas, Missouri and Oklahoma; Kaki Lybbert, Denton, Texas, Region 10: Louisiana and Texas; David R. Tina, Las Vegas, Nevada, Region 11: Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming; Angie Tallant, Fairbanks, Alaska, Region 12: Alaska, Idaho, Montana, Oregon and Washington; and Kevin Brown, Oakland, California, Region 13: California, Hawaii and Guam. The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries. To view the original article, visit the WAV Group blog.
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Safe Selling: A Script (and a Trick) for Screening Prospects
We've talking a lot about red flags lately--specifically how to spot them in new prospects. This week, learn a quick trick that agents can use over the phone to uncover hints that a prospect might be dangerous. The trick is called 'The Training Play' and it can help agents gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for How agents can decide if they should take another agent with them to a showing Next week: See why it's so important to learn about the neighborhood—and to share your findings in the Showing Notes.
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How the RESO Universal Property Identification Can Benefit Brokers
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DocuSign and Lone Wolf's zipForm Plus Deepen Partnership
In a joint effort to improve real estate transactions, DocuSign and Lone Wolf Technologies on Saturday announced that they will deepen their partnership and enhance the existing integration between DocuSign Rooms for Real Estate and Lone Wolf's zipForm Plus. This will simplify and accelerate the completion of forms, transactions, and e-signatures for users of both products.
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
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10 Things to Do in San Francisco during NAR Annual
The 2019 Realtors Conference & Expo is just around the corner! Running from November 8th-11th, this expo is going to be packed with great vendors and educational seminars. While we fully encourage you to take in everything the expo has to offer, we also want you to see a bit of the city. Here are ten things you should do in San Francisco while you're at the NAR expo!
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Sotheby's International Realty Introduces Spatial Computing to its Curate App
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Leveraging RPR's Market Data Tool to Your Advantage
Tuesday, November 12, 2019 at 11:30 AM PST Join us for this introductory session to the new RPR Market Data Tool for broker/owners. You'll learn to: Use the new Report Builder to run or set-up automated, on-demand and one-click reporting Develop a working knowledge of reports and their components, such as Key Metrics Summaries, Appendices, Office-by-Office Comparisons, and Customized Cover Sheets Select filters such as date range, a particular office, or even in a particular price range and property type to include in reports. Create customized market area maps for performance tracking Leverage the Data Tool's 20 metrics data sets and 100+ charts, graphs, and tables to track and enhance company performance. Register now!
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Safe Selling: Why Copying that Driver's License Won't Keep You Safe
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Heading to NAR San Francisco: 3 things to know
These three things should help make NAR San Francisco a much better experience: 1. NAR Conference scheduling tool The NAR conference schedule features more than 100 sessions. So how do you decide what to attend? At the NAR website, there is an online scheduling tool that lets you cut through the clutter by filtering by the audience and topic. For example, if you are a broker-owner attending NAR and your focus this year is on technology, in the pull-down menu, you can select "Broker/Owners/Managers" as the Target Audience and then "Business Technology & Innovation." If you are more interested in Broker Management topics, select that from the Target Category pulldown, and hit submit. The NAR scheduling engine automatically creates a list of recommended sessions – a complete schedule for every day of NAR Annual with the time, topic, and a link to the full details of each recommended meeting. 2. NAR Bus Schedule Sadly, the streets of San Francisco are not only challenging because of the steep hills and because of a severe homeless problem. NAR has a webpage with information about getting to the new Moscone Center here, including bus shuttle times, followed by a list of hotels and the route numbers for each. Shuttle buses will scurry you between key hotel locations—all accessible to the major NAR hotels—and take you to the new Moscone Center. The Moscone Center has been completely rebuilt and is now multi-story with three major wings: North, South, and West. NAR also is providing a downloadable "safe walking route" in a PDF here (but I could not get it to work). Here's a link to the NAR Hotel Map (PDF). 3. The NAR Annual App Every year, it seems mobile apps for conferences overall get better, more useful. That's certainly the case with this year's NAR Annual mobile app. It is easier than ever to find the booth number of exhibitors in the Expo. Exhibiting firms are sorted by categories from 1031 Tax Deferred Exchanges and Accounting to VR, Warranties, and Yard Signs. Or you can do a quick search by name, but that's not quite as efficient, often yielding more results than you need. The app allows you to create a personal schedule, so you won't try to attend two conferences set for the same time. You can easily find info on the speakers, all at a push of a button. It even allows you to favorite items so you can find them later under the "Heart" on the bottom of the app's screen to quickly pull up those "can't miss" sessions. It is available in the Apple App Store here and Google Play here. I will recap my personal highlights and favorite takeaways from NAR, so if there is something I should put on my radar, send an email to [email protected]
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Top 10 Most Popular Articles of November
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Broker Public Portal: Fuel for the Rocket Growth of Homesnap
Homesnap now ranks No. 5 on The Washington Business Journal's 2019 List of Fastest-Growing Companies. Homesnap's technology powers the Broker Public Portal effort, and its growth as a company has been jaw-dropping. In three years, Homesnap has grown a whopping 6,176.6% as the BPP initiative drove its expansion into 200+ markets across the country. Homesnap is now accessible to over one million real estate agents and brokers. And there's more. It not only breaks into the TWBJ's Top 5 list, but Homesnap is also the number one real estate company to land on the list of the Top 75 Fastest Growing Companies.
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Real Estate CRM Basics
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MLS Policy 8.0 Clear Cooperation: Kills Pocket Listings, Creates Legal Concern Over Coming Soon
The member leadership of the National Association of REALTORS will be considering a policy change related to MLS designed to eliminate pocket listings. The policy is 8.0 – called the Clear Cooperation policy. This topic was discussed in great detail at the 2019 Council of MLS meetings and met with widespread industry support. A number of brokers have developed innovative platforms for sellers that fall under a commonly understood policy called Coming Soon that may be wiped out by this new policy change. This has many in the industry concerned about repercussions the 8.0 policy change could have for these coming soon programs. Please download this white paper to review the considerations. To view the original article, visit the WAV Group blog.
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Guaranteed Rate and @properties Enter into Mortgage Origination Joint Venture Agreement
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Broker Public Portal with Homesnap Hits an All-time Traffic High
A group of passionate and forward-thinking brokers and MLSs formed the Broker Public Portal (BPP) to help provide a nationwide alternative to the ever-more expensive third party sites. In just three years, BPP, through its partnership with Homesnap, has created a nationwide lead generation app and portal that helps brokers provide an effective answer to the two questions they get from their agents EVERY DAY: How are you going to help me generate leads and increase my referral business? The Homesnap solution chosen by the Broker Public Portal does just that. In September, the Broker Public Portal broke its own record thanks to the continued adoption and momentum by MLSs that collectively serve 1.1 million agents nationwide. Last month, traffic on the no. 1 rated mobile app and desktop solution hit an all-time high! Traffic is up 40% year-over-year. To date, Homesnap has delivered over 1.8 million leads and more than 20 million home buyers and sellers have been invited to join their local REALTOR® on the app. This program is truly helping to keep agents at the center of the transaction! If you would like to learn more about offering Broker Public Portal to your MLS members or if you would like to learn how to generate leads and referrals for your agents, feel free to reach out to me at [email protected], and I'll be happy to connect you to the right people! To view the original article, visit the WAV Group blog.
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Realogy Modernizes Agent and Broker Learning: Launches New Digitally Driven Learning Platform
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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WomanUP! Celebrating Empowerment with an Excellent Leadership Conference in San Diego
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Safe Selling: How to Spot Dangerous Red Flags Over the Phone
As a broker, have your agents ever commented that they felt 'funny' when talking to a new prospect? Don't brush off their concerns--that may be their intuition warning them that a prospect is not who they seem to be. Instead, share this video on 'active listening' and the red flags that can warn agents that something is off with a prospect—before they ever meet them in person. Watch this week's 'Safe Selling' video to learn: What active listening is, and how to use it with prospects How to tell a legitimate buyer from a suspicious prospect The 'onion peeling process' of drilling down into what a prospect says and looking for inconsistencies Why inconsistencies in what a prospect tells you are a red flag And, bonus, while active listening can help you weed out shady prospects, it can also help you gain a deeper understanding of what real buyers need! Stay tuned until next week when we'll explore why meeting a new prospect in your office and copying their license is a safety myth.    
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Upstream Now RESO Certified
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How Tomlinson Sotheby's Uses Innovative Tech to Recruit and Train New Agents
How do top brokerages recruit and retain new agents? For Tomlinson Sotheby's in Coeur d'Alene, Idaho, it starts with an iPad. From listing presentations to showing off virtual reality capabilities in casual conversations, new agents are trained from the start on the technology and marketing strategy that differentiates Tomlinson Sotheby's agents from their local competition. In a recent webinar, three new agents from Tomlinson share why they switched to a career in real estate, the challenges they faced, and how Tomlinson Sotheby's innovative use of technology helped them earn their first commission checks far sooner than the industry norm. Read on for standout highlights from the webinar.
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Real Estate Appraisal Guide to Share with Clients
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Wendy Forsythe on Cultivating Relationships within Your Brokerage to Drive Success
"Get involved in your local board. Get involved in your state association. Get involved in the National Association of Realtors. Get involved in YPN or the Women's Council of Realtors or the Chamber of Commerce. Whatever it is, get involved, because that is only going to bring benefit," says Wendy Forsythe, Chief Operations Officer at HomeSmart International. Here are a few highlights from the video above: The importance of relationships as an agent, broker, executive and industry leader The importance of stepping forward. The power of not giving up. Rather read it? Check out the transcript here: Mike Schneider: Welcome back to another episode of our First Person series. Today I have Wendy Forsythe, the chief operating officer at HomeSmart International, and we're gonna be talking about the intersection of relationships and business, particularly in real estate. So-- Wendy Forsythe: Great. I'm excited to be here. Mike Schneider: So, our company's called First, and we like rewind all the way back to, how, when, and why did you get into real estate? Wendy Forsythe: Yeah, so, my real estate story started when I was in college, in Northern Canada. Mike Schneider: Wow. Wendy Forsythe: And I got into real estate as a summer job. So I got my real estate license in the summer in between my second and third year of college. And, sold a bunch of houses that summer. Went back to school, continued selling houses, finished my degree, continued selling houses, and here we are now. Mike Schneider: And here we are. Wendy Forsythe: Many years later. But, I fell in love with the industry and I knew that it was my career and I knew that it would give me opportunities that I hadn't even imagined at that stage. Being in my early 20s and, fast forward and I've just been so fortunate to be a part of this industry and, now I live in the United States and here we are. Mike Schneider: Yeah. Well, and now you're running a really big brokerage. Tell us a little bit about HomeSmart and your role there. Wendy Forsythe: Yeah. So, HomeSmart International, has 166 locations across the US. We have, as of this recording, just under 16,000 agents-- Mike Schneider: Wow. Wendy Forsythe: --and growing. Mike Schneider: Congratulations. Wendy Forsythe: Yeah. It's an amazing company. Very much focused on providing our agents with great service with a business system that allows them to reach their goals for their personal lives and professional lives and really a business model of the future in our industry with all the changes that are happening. So, it's an exciting place to be. Mike Schneider: I love that. I love the innovations on business model and technology and all of that. One of the things that's a mainstay pillar for our tech company, and I think for the industry is that relationships are really central. So, you've seen a huge spectrum of the industry. Wendy Forsythe: Yes. Mike Schneider: Can you talk a little bit about how relationships drive this business? Because a lot of people say that, but what does it actually look like? Wendy Forsythe: Yeah. I mean, there's so many different perspectives. So my days selling as an agent, I mean, relationships were key. You had that sphere of influence and those were the people that transacted with you multiple times, sent you referrals. And I think that's very consistent today. Mike Schneider: And that was a big percentage, the majority, what was that of your business? Wendy Forsythe: Uh, a big percentage of my business. Mike Schneider: Yeah. Wendy Forsythe: I mean, like any new agent starting out it, it took a while to get there. Mike Schneider: You have to build it up. Wendy Forsythe: Yeah. And then as I progressed into management and I owned my own brokerage for a number of years working with agents. That transition into their business, that relationship component. When I started working in more of the corporate roles that I work in now, we still see those relationships from the agent to the consumer perspective, but there's a whole other dynamic that opens from the relationship of leaders with-- Mike Schneider: Yeah. Wendy Forsythe: --agents, you know, in the company, with other people in roles like management and support roles, operations and training and, and all of those roles, to the industry. I mean, we work in an amazing industry. And, I've always looked at it from a point of abundance. So we come to conferences. We go to events. Maybe we're kind of competitors in a way with other brands and other companies. But, I believe in sharing and building those relationships and they can do well and we can do well and our companies can do well. And, you know, we can all prosper from that regard. So, I've been very fortunate to have long standing relationships with a lot of people as we've moved through different stages of our careers. And that's, ultimately what keeps us motivated and what really, sort of, nourishes the energy level that we need to do what we do everyday. Mike Schneider: That's great. I think that's becoming a theme too as we talk about relationships, the network component, that you really are building, and to your point, not just an individual agent's core asset, right, which is their network. But what you're talking about is the industry that you now are able to tap into [inaudible] at a broker level, at an executive level, as you're taking new business models to market. Wendy Forsythe: It is. And even at a local level, for agents, I always encourage agents, you know, "Get involved in your local board. Get involved in your state association. Get involved in the National Association of Realtors. Get involved in YPN or the Women's Counsel of Realtors or, the Chamber of Commerce." Like, whatever it is, get involved, because that network effect of those relationships is only gonna bring benefit. And when you isolate yourself, when things aren't going exactly as you hoped, you don't get the support of those relationships and that network around you. And, ultimately we all go through ups and downs, so that support system makes a big difference. Mike Schneider: That's a great recommendation, push. As you think back through being a broker, owner back in the day or from, some part, a lot of our, our viewers are agents, uh, is there a tip or a trick that you used or that you coached or that you still do today in terms of nurturing and maintaining relationships? What's something-- one thing somebody could go and say, "I'm gonna do that in 2019?" Wendy Forsythe: I don't know if it's a tip or trick. I mean, being yourself and being authentic I think is, the best thing you can do. And, I particularly remember as I was listening to young agents starting out, you meet other people that are maybe more seasoned or you aspire and you think, "Look, they've got it so together. They know everything. They know everyone. You know, I'm not there, so maybe I would sort of, hang back because of that." Mike Schneider: Sure. Wendy Forsythe: And, I just really encourage people just to like, just step forward and be yourself and say hello to somebody that you've never met. Introduce yourself. And then, just care. So, be in that moment in that relationship. And some of the people that I have the greatest admiration for have that quality of, when you and I are talking, we're in that moment together. Mike Schneider: Right. Wendy Forsythe: And then we may shift to the next conversation, but I'm in that moment, and I think that's a great quality to really foster as you think of developing your relationships personally and professionally. Mike Schneider: That's interesting. It does seem like that's something that you can learn and develop if you're intentional about it. Wendy Forsythe: Right. Mike Schneider: Um is there a question you ask? Is there something-- so you're getting to know someone new. I mean, I think that's where we get to the tip and trick level. How do you take the conversation there and be in that moment? Wendy Forsythe: It depends on the setting, but I love to ask people-- and particularly in my role, because I'm traveling across the country, I'm spending a lot of time with our HomeSmart agents, our franchise owners. I get not as much time as I would often like to spend with those people. But-- I get some time to connect. So if I'm just meeting somebody, I love to just ask them about their real estate story, cause I think we're all, like, living and writing our story every day. Mike Schneider: Yeah. Wendy Forsythe: So, you know, if we're just meeting, I'd be like, "Tell me about your real estate story." And they'll tell me about how they started in the business, why they started in the business, where they're at now, where they wanna go. And that gives me a lot more of a interaction that I can really build upon then, "Well how long have you been in the business? Well, do you like real estate? Well, why did you get your license?" So, uh, that's one of my favorite questions that I ask a lot. Mike Schneider: I like that. I like that and that you could have lots of different questions that fit that mold. But it's both, what's the story and you have the opportunity to talk about dreams and, future too. Wendy Forsythe: Right. Mike Schneider: Where do you wanna go next? Wendy Forsythe: Because what it tells me is what's important to them. Mike Schneider: Yes. Wendy Forsythe: Right? So, however they decide to take that question and answer it back to me, tells me what really is their passion and what are they excited about. So if they start telling me about, kids or vacations or debt or divorce or-- Mike Schneider: Right. Right. Wendy Forsythe: --anything, cause I get lots of interesting answers. Mike Schneider: Responses. Yeah. Wendy Forsythe: And I genuinely like people and I really like the psychology of human science. Mike Schneider: Yes. Wendy Forsythe: And, you know, why do we act the way we do? Why do we react the way we do? What is predictable about it? What is unpredictable about it? So, I've always had, that curiosity from that, element of things. So, I like hearing those answers. I think about them often at the end of the day, the people I talked to and the conversations that we had. Mike Schneider: I love that. I love that. Is there anything as you think back to either when you were running a brokerage or with, HomeSmart as a brokerage too, that you are, are implementing or coaching or trying to, you know-- what does the relationship side of the business look like there in terms of how you help your agents with that? Wendy Forsythe: Yeah. I'll focus on-- actually, I'll answer that-- I'll focus on working with our franchise owners. Mike Schneider: Yeah. Wendy Forsythe: Cause we do a lot of work on leadership. Mike Schneider: Okay. Wendy Forsythe: So, we're a large franchise company. We have independently owned and operated offices in multiple states across the country. So that's kind of our front line to the agents, cause the agents are actually making the choice to work with that local-- Mike Schneider: Of what they're gonna do and how they're gonna implement it. Sure, Wendy Forsythe: Yeah, that local owner is part of the HomeSmart brand. So, spend a lot of time, coaching and helping those business owners build their businesses. So, of course, leadership is a big component of that. Building culture is a big component of that. And, you know, when you're focusing on that, kind of, giving back mentality, you see amazing things happen with that. So that's part of what is a constant development phase, is, how do I be a good leader? What does it mean to be a leader? Are we providing the support, the tools, the relationships that the agents need and want when they're with our brokerages? Mike Schneider: That's really helpful. Well, we'll end on this one, but is there anything that you wish you had known or that you would've done differently if you had known a few years ago? Wendy Forsythe: Oh, yeah. I try to practice this now, but I have an awareness of it now that I wish I had told myself younger, and a few years ago. And that would just be everything's gonna pass. Take a breath, it's gonna pass, it's, it's gonna be okay. Whatever the outcome that I'm striving for when I don't hit that outcome, that it's okay. I'm gonna get another chance. Mike Schneider: It's alright. Wendy Forsythe: It's good. Just, keep moving forward. And it-- and I have a phrase, relentless forward momentum. Mike Schneider: Relentless forward momentum. Wendy Forsythe: Yes. So, just keep moving forward. Mike Schneider: Just keep moving forward. It'll pass. Wendy Forsythe: It, it'll pass. We'll figure it out. We'll make it okay. Mike Schneider: Wendy, thanks for being on. Wendy Forsythe: Thank you. Mike Schneider: I appreciate it. Wendy Forsythe: Thank you, it was my pleasure to be here. To view the original article, visit the first.io blog.
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RPR On America's Commercial Real Estate Show with Michael Bull
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Safe Selling: 5 Tips for Staying Safe on Social Media
We've already learned how an agent's profile photo, their language, and their marketing can either attract or repel predators. Today, we're going to find out how to patch a major safety flaw in many real estate agents' marketing: social media. Brokers can share this video with the agents in their office to help them understand what predators looks for when browsing social media profiles in the hunt for their next victim. Watch the video above to learn: How social media posts can add fuel to a predator's fantasy life The #1 rule for staying safe on social media Why you should use a different name and profile photo on your personal and professional accounts How to build a protective "wall" between your professional and personal sides How to prevent predators from cyberstalking you and discovering your personal profile and private family information Stay tuned for next week's episode to learn about red flags to look out for when communicating with a new prospect.
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Future of Online Identity Verification
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How RPR and Curbio Work Together to Get Sellers More for Their Home
Sometimes we at RPR discover a product or service that we're so impressed with that we simply have to share it with our readers so they can take full advantage of the opportunities that it presents. Today that service is Curbio, a company that was on our radar before they won the NAR iOi Summit Pitch Battle. And the best part is that the Curbio concept works in conjunction with RPR to help you and your clients sell for more. Curbio curious? Read on.
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Sotheby's International Realty Unveils Marketing Suite for more than 23,000 Sales Associates
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Windermere Real Estate Launches Spotify Channel
Windermere Real Estate has become the first large real estate brand in the country to launch a Spotify channel, featuring eight home-inspired playlists. Julie Dey, Vice President of Marketing for Windermere, said the idea came from a desire to connect with clients in a creative way that is outside of traditional real estate marketing efforts. "Americans spend about 32 hours a week listening to music, and for Millennials that number is even higher," said Dey. "Since so many activities connected to our homes are enhanced by music, we want to fuel the enjoyment and memories of those experiences through home-inspired playlists." Dey says that the custom playlists were created with the idea of tapping into different activities that we do within our homes, such as hosting dinner parties, throwing backyard barbeques, and cleaning house. It also includes real estate-themed playlists for housewarming parties, housing hunting, and moving day. "Windermere's Spotify channel gives our agents a new, unique way to connect with clients," said Dey. "We've created opportunities for them to market themselves via the Spotify playlists on social media, direct mail, and on their agent websites." Dey said that the company has plans to update the playlists and add new ones in order to remain fresh and current. The channel is currently being marketed on social media, out-of-home advertising, direct marketing, and through promos on Spotify.
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Is It Time to Rethink Your Current Transaction Management Solution?
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3 Ways Independent Brokerages Can Win the War Against the 'Big Boys'
As more and more of the larger franchise organizations acquire and roll out proprietary CRM technology, it's become increasingly difficult for small to mid-sized independents to maintain their competitive edge. Recently, 20+ year real estate veteran Frank Chimento sat down with Bondilyn Jolly of Elevate and 3sixtyfive.agency to discuss the frustrations and challenges that the independent broker faces, and the limitations that "bolt-on" technology presents when attempting to aggressively recruit and retain agents, all while remaining profitable in a time of shrinking margins. Stream the conversation below and continue reading on for three challenges (and solutions) to how independents are leveling the playing field between themselves and big box brands. Challenge #1: Agent Adoption of Technology End-to-end technology that offers lead generation, nurturing and conversion tools for agents is costly, and many independent brokers struggle to offer highly adoptable options, leaving their agents struggling to fill the void. Many times, brokers have to offer a series of "bolt-on" solutions, incurring additional costs and vendor frustrations, only to recognize little agent adoption. Solution: When a broker is able to offer one, simple-to-use solution to their agents, it allows those agents to streamline the most critical parts of their day-to-day, while also offering true insight into what's working and what isn't. Agents are sales people, so technology, software and marketing can be intimidating. Any broker that can address this intimidation by offering a comprehensive offering, complemented by an intuitive onboarding and support experience, has an advantage over their competitors. Challenge #2: Agent Concerns about Privacy of Data Who owns an agent's data is a hot topic, especially when the technology is owned by a large corporation (e.g., Compass acquiring Contactually caused a freak-out—and mass exodus—for agents using Contactually that were NOT part of the Compass organization). Agents work hard to build their pipeline and don't want their broker or their franchise organization claiming ownership in the 'fine print.' Solution: If brokers want to provide a solution that agents will adopt, they should offer full transparency into the data that they access and ensure that agent's proprietary information is protected. Not only will this foster stronger, trusting relationships between the broker and agent, but it drives higher adoption because the agent knows that if they leave their brokerage at a later point, their data goes with them. Challenge #3: Agent Perception of Value When agents are forced to use multiple "bolt-on" technologies that don't connect together, it can be challenging to understand the value of their investment, leading to "buyer's remorse" and churn. On average, agents have to manage between 10-12 different technology tools, which is more costly, confusing, and time-consuming. Solution: Agents need insight into the ROI of their marketing and technology tools in an easily consumable way. A broker that can offer a solution with one dashboard providing at-a-glance metrics AND that connects all of an agent's day-to-day activities is going to win—even against the "big boys" that tend to be slower to develop due to the bureaucratic structure of their organizations. Is there a solution out there that drives high agent adoption, addresses privacy concerns, and provides valuable insight—all while being affordable for small to mid-sized brokerages to invest in for their agents? Yes, and that solution is found in Elevate, one of the hottest new CRM technologies to hit the market. Designed by agents and brokers FOR agents and brokers, Elevate levels the playing field between independents and big box brands. Affordable. Adoptable. Intuitive. Protected. ——————— Interesting in learning more about this topic? Join RE Technology's upcoming webinar: "Tired of Large Brokerages or New Brands Stealing Your Thunder? Learn how Small to Mid-Sized Independents are Fighting Back."with Bondilyn, Frank and Justin Falb, broker.  
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Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing
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Who Is Covered by CCPA and What Does It Require?
The California Consumer Privacy Act, often thought of as "California's GDPR," is prompting companies across the US to do far more than update their privacy policies. Starting January 1, 2020, new requirements will affect thousands of businesses that leverage a wide range of personal data connected to the nearly 40 million California residents, their households, and devices. While there's no singular roadmap to being "CCPA compliant" (and ongoing amendments to the CCPA text make that a moving target), there is no shortage of strategies to prepare for this new data privacy law.
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Compass Launches New Consumer Experience, AI Capabilities
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HUNT Real Estate and Hunt Relocation Re-sign with Buffalo Bills and Buffalo Sabres
Business affinity marketing is a keynote in developing a strong business in any real estate region. For many years, HUNT Real Estate has maintained exclusive relationships with the national sports franchises that operate in Buffalo, New York--namely, the Buffalo Sabres of the National Hockey League and the Buffalo Bills of the National Football League. These relationships not only reinforce HUNT's commitment to community evolvement, but also provide a direct line of business with teams relocating players in and out of Western New York.
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Realogy and Home Partners of America Launch iBuyer Programs RealSure Sell and RealSure Mortgage
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Learn How the Real Estate Industry Is Avoiding Economic Meltdown with the Broker Public Portal
Started by a group of MLS executives and brokers who were tired of handing away their value to third parties who took their listings and sold them back the leads generated from their own inventory, Broker Public Portal with Homesnap is the national consumer home search platform built from within the industry and governed by Fair Display Guidelines, which guarantee "your listing, your lead." Download the NWMLS Case Study NOW to learn more The industry-controlled portal – operating as Homesnap – has become our industry's greatest "overnight" success story. It has generated over one million free leads for REALTORS® across the country and is the number one rated real estate app in App Store.
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4 Reasons You Need to Update Your Web Browser Today
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Redfin Study on Housing Density, Plus How Nimbyism Hurts Housing
Redfin recently released a study about who supports housing density and who opposes it. The study found that homebuyers and sellers are nearly twice as likely to oppose the building of dense housing in their neighborhood than they are to support it. More than half (53 percent) support zoning policies that limit housing density near where they live. Nearly one in three support policies that enable it. The data hits home with me, literally, because there's a new housing development being finalized that buttresses our neighborhood. About 100 homes have been proposed to be built on a lot that once was slated as a new home for the county jail, until folks protested. It's across the street from a middle school, which is next door to our intermediate school.
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How to Select the Right Transaction Management Solution
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Safe Selling: How to Avoid Marketing Language That Attracts Predators
Do your brokerage's agents project power in their marketing? It can make the difference between turning off a predator and catching their eye. As we've learned previously, predators often choose their next victim on the internet. Last week, we talked about how agents can use their headshots to project strength and repel a potential attacker. But did you know something as subtle as the language used in agents' marketing can also influence a predator? Predators look for easy targets—those they deem weak or subservient. As with headshots, agents can subconsciously project strength or weakness via the language they use. What kind of language are your agents using? Watch this week's 'Safe Selling' video to learn: The word you should NEVER use in your real estate marketing The phrase you should use instead Why strong language will attract more business while deterring dangerous criminals Tune in next week when we'll dive deeper into how agents can market online while protecting themselves from criminals.
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Building Effective Real Estate Community Pages
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What to Consider When Sharing Real Estate Leads with Team Members
All brokers or team leaders who are sharing real estate leads have some things that need to be thought out and addressed before providing those leads to agents. Of course, you'll want to put some rules and training in place regarding how each lead should be followed up with. But it is also very important to think about how leads will be handled and tracked when agents leave your office.
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8 Common Questions about Authentisign, Answered
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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The Resurgence of the Independent Real Estate Brokerage: An Open Letter to the Real Estate Industry
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See the Real Estate Social Media Tool Contest Backed by Reality Capture
It's impossible to ignore. Today, people spend an average of 122 minutes each day viewing social media and real estate companies are taking notice. In fact, some companies are even creating their own platforms, designed for getting more use out of these social ones. Better Homes and Garden Real Estate (BHGRE) is one such company as they recently launched their own social tool that's integrated with their current intranet portal, "Greenhouse." It was a launch that featured a contest to encourage its use and offered a unique prize for creating unique content designed for making the most of the unique opportunities provided by social media.
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Top 10 Most Popular Articles of September
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Giving Back: More Stories of Brokerages Doing Great Deeds
Last week, I wrote a blog post asking, "What does your firm do to pay it back?" In the post, I detailed some of the work that brokerages are doing in their communities to tackle homelessness and support local nonprofit organizations. I also asked for stories from other brokerages and received a couple of responses worth sharing.
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Fixing the Agent Search Problem
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Safe Selling: How Predators Use Agent Photos to Select Their Next Victim
Brokers, could your agents' headshots be putting them in danger? That's the issue we explore in this week's Safe Selling episode. While the internet has made it easier for consumers to find a Realtor to work with, it's also made it easier for predators to choose their next victim. But what about a headshot makes a predator more likely to target one agent over another? Turns out, it's all about power. As we know, predators target those they perceive as weak or subservient, and avoid those who come off as strong or self-assured. In this video, we explore how agents can project power in their real estate headshots and deter predators from the get-go. Watch the clip above to learn: The body language and expressions that intimidate predators The posture and facial expressions that attract predators The two types of agent headshots: professional vs. intimate Why professional photos actually earn agents more business Stay tuned for next week's episode, where we'll learn how to deter predators with strong, not subservient language.  
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RPR Data Helps Kentucky Brokerage Conduct Real Estate 'Check-Ups'
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RESO 2019 Fall Conference Wrap - St. Louis
By Matt Cohen, CoreLogic, and RESO Staff Welcome and State of the Standard Art Carter, RESO Chair and CEO of CRMLS, welcomed us to St. Louis and the conference. Sam DeBord, CEO of RESO, thanked the Board of Directors and workgroup chairs, as well as the RESO staff and the sponsors. Sam opened with the theme, "Consumers Choose the Winners," stating that they expect systems to work together and connect. We haven't had that in the industry, and that is a primary focus of RESO going forward – providing interoperability. The focus needs to be on "business impact" and "results" – time, speed, efficiency, goals and profits. What are the workgroups doing? In a nutshell:
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Failure of ADA Compliance by Restaurant Website, Says California Court of Appeals
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3 Steps to Inspire Agent Loyalty at Your Brokerage
Summer has come to a close--and so has busy season. Before you settle in for a long season of paying out commissions for all those closed deals, finishing up file reviews, and double-checking for compliance, let's take a few minutes to look at something just as important: agent retention.
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Another Brokerage Unveils an iBuyer Platform: Nashville's Parks Realty Launches Parks Go
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Inside Real Estate Supercharges Agent Productivity with Enhancements to Popular kvCORE Mobile App
Inside Real Estate has announced enhancements to the kvCORE Mobile App and Dialer with new call functionality and on-the-go features that help agents boost productivity. The popular kvCORE Mobile App and Dialer allows agents and teams to run their business from anywhere with intuitive mobile functionality that currently facilitates over 55,000 phone calls per month between agent users and their clients. The newly updated app brings more kvCORE features into the mobile interface, making calling sessions a breeze.
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An Inside Look at Keller Williams' Command CRM
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Safe Selling: Buyer or a Thief? How to Tell
Is the buyer your agent is showing a home to actually a thief? Do your brokerage's agents know how to tell? Last week, we showed you one common scam, "The Couple's Play," that pairs of thieves use to distract an agent. In this week's episode of "Safe Selling," we're showing other behaviors that agents should look for to identify a likely thief. Share the video above with your agents so they can learn: Why a prospect who 'dust checks' a window may actually be a thief The type of photo a prospect takes that fingers them as a likely thief Why single buyers are more likely to be burglars The type of photo a prospect takes that fingers them as a likely thief Questions to look out for that indicate your prospect may intend to burglarize the home later Tune in next week when we'll learn how an agent's headshot can either attract or drive away potential predators!
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Looking for a Transaction Coordinator Checklist?
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How Real Estate Companies Are Finding Value in Blockchain Technology
Like many industries, there are various pieces of insider information that have long been deemed sensitive within real estate and its institutions. Commonly kept under wraps have been details such as comparisons of real rent levels for different property types, the actual price of property, or exact valuations. It takes much more than just a Google search to access certain information. This lack of transparency has generally been viewed as creating a competitive advantage—that is, before technology and the power of data turned the tide of information.
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Brokers Have Three Choices for Handling iBuyer Objections
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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What Does Your Firm Do to Pay It Back? Share Your Story
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Safe Selling: How to Recognize a Common Scam that Thieves Play
Predators aren't the only danger that Realtors in the field have to worry about. Sometimes, they have to worry about individuals that are a threat to the home and personal property of their sellers. That's right, we're talking about thieves. In this week's episode of Safe Selling, learn the behaviors that thieves display and how to identify them. Today's episode is focused on a scam called "The Couple's Play," where two thieves pose as husband and wife and separate during the tour while one a) distracts the Realtor while b) the other half of the couple cases or steals from the home. Brokers, share the video above with your agents so they can understand: What the role of each person in the suspicious couple is How to identify a prospect who's deliberately distracting you How a woman playing the role of distractor talks differently to male and female agents Stay tuned for next week when we'll learn more about dealing with thieves during a showing!  
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6 Kinds of Infographics to Use in Real Estate Marketing
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Veteran Steve Ozonian Joins Inside Real Estate Board of Directors
There is a tremendous amount of private equity capital backing many of the leading broker platform providers today. As we recently announced, Inside Real Estate closed a transaction that led to Lovell Minnick Partners joining their investor group. Last week, the company announced that real estate executive Steve Ozonian will represent Lovell Minnick on the Inside Real Estate (IRE) board of directors.
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
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Meet the Partners: An Intro to Every Lone Wolf Strategic Partnership
The Lone Wolf ecosystem is all about bringing together the cream of the crop in real estate technology. And with announcements coming out left and right about new additions, we thought we'd put together a quick look at the bigger picture. So here's who Lone Wolf has partnered with (so far!), what they do, and what it means for you.
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MoxiWorks Secures Growth Capital
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Better Homes and Gardens Real Estate Winans Empowers Home Sellers with iBuyer Platform
Real estate powerhouse Better Homes and Gardens Real Estate Winans announces the launch of their Flex Move Program. With Flex Move, homeowners get multiple instant offers on their home with the push of a button and can easily compare iBuyer offers with selling on the open market. A local professional with BHGRE Winans provides expertise and counsel for whichever path the homeowner chooses. As Dallas/Fort Worth's premiere lifestyle real estate company, BHGRE Winans is proving its commitment to bring all options to the table for its clients. These options now include purchase offers from Opendoor, Zillow Offers, RedfinNow, Perch and Offerpad—commonly referred to as iBuyers because these online firms offer to "instantly buy" homes. The Flex Move platform provides online tools that make it easy to collect offers from all active iBuyers in the market as well as a real-world estimate of selling price and net profits by listing on the open market. These industry leading tools provide homeowners with transparency, data, and professional expertise and guidance. The BHGRE Winans Flex Move Platform helps homeowners uncover all of the essential information they need for their home sale, so they can make the best choice for their personal situation—whether that's moving quickly with an instant offer or maximizing profit. BHGRE Winans developed their Flex Move Program to address two crucial aspects that consumers may be overlooking when it comes to instant offers: If a homeowner is considering one instant offer, they need to compare that offer to all available instant offers, so they can choose the best one for them. If a homeowner is considering accepting an instant offer, they need to compare their net proceeds—their profit—to selling on the open market. "The role of a professional real estate agent continues to be vital to the sale of a home, especially with the emergence of instant offers from iBuyers," explains Mark McDonough, President BHGRE Winans. "We protect home sellers by being their chief advocate, expert negotiator and skilled facilitator. With Flex Move, home sellers can confidently accept an instant offer with the agent right by their side, guiding and advocating for them through the entire transaction." BHGRE Winans partnered with zavvie, whose technology, the Offer Optimizer™ Suite, powers the iBuyer platforms of leading brokerages in markets across the U.S. zavvie provides online tools and up-to-date, market-specific data so clients of their broker partners can make informed decisions about home selling. "It's not agents against iBuyers. It's agents and iBuyers working together to benefit sellers. iBuyers are a new group of potential buyers, and for some sellers, they're a great option," said Lane Hornung, CEO and Founder of zavvie. "Forward-thinking brokerages like BHGRE Winans are bringing the iBuyers to the table for their clients. When homeowners in Dallas-Fort Worth are considering selling their home, they can count on BHGRE Winans agents to give them all of their options—along with an incredible experience. Working with Winans to provide multiple offers with a push of a button is thrilling," Hornung added. Find more information at betterdfw.com.
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Lone Wolf Transaction Management Platforms Integrate Earnest Money Deposit Functionality
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eXp Realty First RESO-certified Real Estate Brokerage
eXp Realty announced that it is the first RESO Web API and Data Dictionary certified real estate brokerage. With these certifications, eXp Realty has the ability to manage its own data, and promote efficiencies within its applications and enable interoperability between systems and partners.
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Real Estate SEO Guide for Better Traffic and Leads
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NP Dodge: The Oldest Dog Has New Tricks
After over 100 years serving homeowners, NP Dodge has followed marketing trends in the real estate community as they transform over the decades--from newspaper notices to postcard announcements to online ads. Today, most homebuyers begin their search online, which creates the necessity for digital marketing expertise. Rather than allocating valuable time and marketing budget towards web-based advertising training for busy agents, America's first brokerage has partnered with Adwerx to offer automated digital marketing for agent listings. Picture this: you've just posted a home for sale in your MLS. Rather than painfully constructing online ads by hand and individually contracting with different websites to promote the property, digital elves descend upon your new listing, gather property details, a listing photo, and agent contact information. The sprites then build a beautiful ad displaying this information with broker branding, automatically fielding the ad to potential homebuyers in your area via high-traffic websites like YouTube, The Wall Street Journal, and social media, with ads typically gaining 7000+ views. This is not a dream, this is the reality of the Adwerx integration for broker platforms. Read more about the service that received a standing ovation at its announcement, and constant praise from agents since its initiation: Download the case study now!
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Augmented Reality: Two Startups Expand Partnership to Include 3D Staging Product
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Let's Talk Real Estate: Strategies, Smartphones, Safety, and More
Welcome to Let's Talk Real Estate! This is a regularly scheduled column where we go over what's going on in the industry--from news to industry expertise, fun facts and more. First up, let's talk partnerships. Lone Wolf has a lot of partnership announcements coming out lately, with both Updater and Presto in recent weeks. You can read more about them here and here. These partnerships are an integral part of Lone Wolf's ecosystem strategy, which is all about bringing the real estate industry an all-in-one marketplace of tools that actually work together.
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Trend Spotter: Indie Broker Mergers in the San Fransisco Bay Area Continue to Build Momentum
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Realogy Announces Strategic Organizational Changes
Realogy Holdings Corp. announced strategic organizational changes designed to accelerate growth for all agents and franchisees affiliated with its seven well-known brands. Planned moves include the integration of the Coldwell Banker affiliate network and company-owned brokerage, the formation of a new Expansion Brands portfolio comprised of the Better Homes and Gardens Real Estate and ERA brands as well as the Climb brokerage operations and the creation of a new Product and Innovation Group to serve both franchise and Realogy-owned businesses.
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Infographic: Gen Z is Ready to Buy!
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May We Please Start Saying 'My Pleasure' Instead of 'No Problem'?
Customer service in real estate is paramount. It's a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business. I've written about this before, but growing up and working for my dad in the hotel business, I was taught how essential it was to provide exceptional customer service. That has made me acutely aware of the overall decline in excellent customer service in our society at large.
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Safe Selling: The Timeline of a Crime
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IXACT Contact Launches Broker Portal, Recruiter Enhancements
IXACT Contact announced the addition of significant new features to their Brokerage Program. The first is the Broker Portal, which represents the next step in the evolution of IXACT Contact from a best-in-class CRM for individual agents and teams to a broker-level solution. The Broker Portal makes it easy to administer an organization-wide CRM and further leverage IXACT Contact in order to attract and retain the best agents and teams. The Broker Portal lets brokerages create and publish consistent branding and marketing collateral for their agents by taking advantage of the following features: A fully customized version of the Monthly e-Newsletter Custom graphical email and letter templates Custom Marketing Activity Plans (including drip email) Custom Listing and Closing Activity Plans Pre-loaded company logo and agent customizable standardized branding The Broker Portal also includes the following agent roster management features: A searchable list of all agents with CRM accounts Visibility to key data points on each agent including account status, created date, last login and number of contacts The ability to deactivate and reactivate accounts This first release of the Broker Portal is just the beginning, as IXACT will continue to add new features based on feedback they get from their broker partners. IXACT Recruiter Enhancements Their recruiting CRM, IXACT Recruiter, is another key part of IXACT Contact's Brokerage Program. Along with the release of the Broker Portal, IXACT Contact announced some important new features that will help you do more with IXACT Recruiter. The new Goal Setting feature takes you through a series of simple questions in order to set your annual prospecting and hiring goals. And the customizable Dashboard now includes a new Prospecting Activities widget that summarizes your prospecting activities and allows you to see how you are performing against your goals. The contacts Advanced Search function now includes a number of new ways to search your contact database, including 'keyword' searches on your contacts' history and notes, as well as the ability to easily search for those contacts that are missing key data points like email address and phone number. If your organization is a member of IXACT Contact's Brokerage Program and you're interested in the Broker Portal or IXACT Recruiter, or you want to learn more about the program, please reach out to [email protected]
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Top 10 Most Popular Articles of August
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Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS, you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.
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Redfin Becomes First Brokerage to Display Buyer's Agent Commission
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Residential Real Estate Software Platforms Growing Fast: Death of the Small Point Solution Firm
Scaled, modern tech players rise while small point solution firms melt. The world of residential real estate software is transforming rapidly to meet the needs of brokers and agents. In the past, there were seemingly hundreds of small, undercapitalized firms offering point solutions with very little capital available from professional investors (venture or growth equity firms) to support these businesses. Selecting and maintaining software solutions was a nightmare. Real estate brokers and agents had to buy 10 or more point solutions from small vendors and tie those solutions together to assemble their own 'Frankenstein' business system. Not only was it a mess to integrate all these solutions, but brokers also had to worry that a competitor might buy their vendors. Compass' purchase of Contactually is a recent example. In just two years, that world has changed significantly. At the top of the residential real estate market, there are a few select software firms rising above the rest to become the tech partner brokers and agents have been looking for. These firms have the breadth of modern solutions, the size and scale and the financial backing to be trusted by brokers and agents for the long term. On the other end, many of the smaller, weaker firms have melted away and are being purchased by consolidators that buy failed businesses and milk them for cash. Two examples from just this past week illustrate what is happening perfectly. Inside Real Estate is an example of one of those select firms at the top. They recently announced that a major growth equity firm, Lovell Minnick Partners with around $3 billion in investment capital has stepped in to back their business in its next major phase of growth. Inside Real Estate has all the characteristics these big investors are looking for. In fact, late last year I wrote about the powerful, end-to-end platform (kvCORE)  that Inside Real Estate launched in late 2017 which has been so successful. Their business has continued to grow significantly since then; they now have over 200,000 users. With this new financial backing (they are upgrading from a much smaller growth equity investor – NexPhase Capital), they now have the winning trifecta for a new world tech partner: a complete solution set, business scale and serious financial backing. This is the model for the future of software providers in our space. On the flip side, you have SmartZip that recently announced the sale of its assets to Constellation Software after a long, painful decline that resulted in this foreclosure sale by their lender. We will probably see more of these ugly deaths in the future as the select few leaders rise and the rest die. What does this mean for brokers and agents? It's great news. With growth equity investors like Lovell Minnick Partners finally finding software firms with the scale, growth and profitability to invest in, we will see more stability and more innovation from these vendors for years to come. To view the original article, visit the WAV Group blog.
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Hyperlocal Content Marketing: Location, Location, Location
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ERA's CEO Simon Chen Does a Good, Good Thing
Moving is a nightmare for consumers. It's expensive and requires the coordination of so many tasks. As it turns out, moving companies, phone, internet, along with other service providers really want to make the experience of moving a lot easier for the consumer. In a press release last week, ERA's Simon Chen announced ERA Moves.
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The Biggest Marketing Success in the History of The National Association of REALTORS
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Buy, Sell, Build, Move: AI's Impact on the Future of Real Estate
As the CEO of Chime Technologies, I now spend a lot of time considering how such technology can impact the real estate industry both today and well into the future. I know what you are thinking--AI and real estate don't exactly seem like an obvious match. It's true that historically this market has eschewed technology innovation. For decades, the industry has been reliant on relationships, word-of-mouth marketing, and traditional business operations to buy, sell, negotiate, and grow. And yet real estate is undergoing its own digital transformation—driven in part by AI. Let's take a closer look at how the push towards AI innovation may impact the future of the real estate and how it is already changing the residential real estate process.
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3 Tips for Maximizing Productivity without Losing Your Personal Life
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3 Steps to Get the Most from Your Digital Transformation
While company leaders know they need new technologies to remain relevant and grow, implementing such a change can be daunting. At DocuSign, we face a lot of "how" questions as customers look to successfully create a digital transformation within their organization--questions like, "That solution will save us time, but how do I get my team to adopt it?" or "How will we find the time and buy-in to implement such a huge change?" Digital transformation is a complex task. To make it more manageable, we have broken it down into three phases: Implement, Optimize, and Grow. Breaking down your digital transformation into a series of smaller processes can help answer those "how" questions.
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How Advanced Technology Can Suffer from Simplification
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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Why Joining RESO Is Vital for Real Estate Newcomers
Paul Stusiak, President and Owner of Falcon Technologies Corporation, co-chairs the Real Estate Standards Organization (RESO) Transport Workgroup with Stephen Ledwith, Vice President of Engineering for eXp Realty. A real estate industry veteran with more than 25 years of experience and a Real Estate Transaction Standard (RETS) pioneer, Stusiak has been one of RESO's most active and enthusiastic volunteers over the last 15 years. Stusiak shares why joining RESO is especially important for newcomers because of the benefits it delivers. "The reasons to get involved in RESO are many," Stusiak says. "For someone coming into the industry new ... RESO, in particular, are really important, because they allow you to connect with the rest of the industry." RESO is filled with many of the real estate technology industry's best minds and innovators. "The community itself has been around for a very long time and is very friendly and open," says Stusiak. "Even though it's very technical, sometimes those people can give you valuable insights into your next moves, your steps, pitfalls that you might not have considered." In addition to having front-row access to interesting technical details, new entrants to the industry will be exposed to important business relationships, such as those with the Multiple Listing Service (MLS). Stusiak points out that many newcomers don't understand that many tasks require the participation of local MLSs. "We often have preconceived notions about the industries that we're entering," says Stusiak. "This is a good place to get those shaken out – to identify the technology areas where you need to work to succeed as well as to get some of the business background that you need for success." Stusiak also emphasizes the importance of attending RESO conferences. "Conferences are an additional benefit to members," he says. "Being able to meet and talk to people is a valuable resource ... they will frequently volunteer information that will be useful to you." Stusiak adds that despite the fact that we live in a digital world, "Nothing can compare to looking a person in the eye and saying, 'Well how did you do this?'" These kinds of personal interactions are commonplace at the annual fall and spring RESO conferences. Register For RESO's 2019 Fall Conference: Just Weeks Away! The theme of the next RESO conference is "Data Standards: The Gateway to Home Run Technology Solutions." The conference itself will be held in Saint Louis, MO, September 9-12. But hurry! Discount registration ends August 26th, and hotels sell out fast. | VIEW LATEST CONFERENCE INFO
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ERA Real Estate Provides Agents Strategic Client Outreach Program Powered by MooveGuru
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Are You Leveraging Social Media to Get the Best Results?
According to the National Association of Realtors, younger millennials (those born between 1990-1998) and older millennials (those born between 1980-1989) make up 37 percent of homebuyers in 2019. A Nielsen study also showed that, collectively, this is the same age group that spends the most time on social media--clocking in about 13 hours weekly--making it a ripe marketing channel for real estate professionals who want to extend their brand reach, engage new buyers and uncover more versatile advertising platforms compared to traditional methods like print.
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