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iBuyer Platform Provider zavvie Launches New Streamlined Offer Optimizer
zavvie, the nation's first iBuyer platform for real estate brokerages, announces the release of an improved Offer Optimizer to bring home sellers all their options with unprecedented accuracy and clarity. The pro-consumer Offer Optimizer helps agents engage clients with all the newest selling options, including instant offers from iBuyers, a buy-before-you-sell option from Bridge providers, as well as a traditional Open Market offer. Real estate experts note more sellers may find instant offers from iBuyers more attractive because of COVID-19. "The iBuyer business model is uniquely positioned to thrive in a world of social distancing, where people are putting a premium on the ability to conduct business while limiting direct human contact," said Mike DelPrete, a global real estate tech strategist. "Feedback from thousands of agents using Offer Optimizer in the field reveals many sellers have heard of iBuyers, but are unfamiliar with how they work," said Lane Hornung, zavvie co-founder and CEO. "A streamlined Offer Optimizer makes it easy for the agent to explain how an instant sale works, and why it might be the right choice for their client." Individual estimates from each iBuyer have been replaced with an estimated offer range for all iBuyers. The market-specific ranges are based on zavvie's proprietary data set, with a statistically significant 95% confidence interval. "We know consumers want to be represented by an agent, even with an instant offer," Hornung said. "But agents need the right tools to talk about all the options available today. Agents add value by quarterbacking the transaction and earning a commission regardless of the option the seller chooses." In addition to agents being able to provide their clients all iBuyer and Open Market options, the new Offer Optimizer adds a Bridge option for sellers. The Bridge option, available in all 50 states, allows a consumer to buy their next home before they sell their current one. "The newest options for sellers – iBuyers and Bridge – are nearly completely digital, and well-suited for social distancing," Hornung explained. "This expansion of options available in Offer Optimizer also extends our reach. While iBuyers are limited to select markets, Bridge providers operate in every state."
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Premier Listings Broker Owner Jordana Tobel Shares Her COVID-19 Growth Story
RE Technology is constantly on the lookout for inspiring stories about businesses that have performed remarkably well in extreme circumstances by leveraging technology in the best possible way. Thanks to a tip from CINC, one of the leading technology platforms for top performing agents and teams, RE Technology had a chance to connect with Jordana Tobel, broker owner of Premier Listings with an office of 50 agents in Delray Beach, Florida. Her transactions span the southeast Florida seaboard from Port St. Lucie down to Miami Beach. In Jordana's early years, she focused on the REO market and worked with Carrington Real Estate before starting her firm in 2015. Her business model is based on an idea she cultivated while at Carrington: providing value to her team members in a way that impacts their bottom line—in the form of actual buyer and seller leads. Through resources like CINC, Jordana can provide her agents as many as 50 leads per month while implementing a unique accountability program and a culture conducive to productivity. With any goal, you're going to perform better when you're held accountable by someone who cares. Jordana's model keeps agents on track using tactics such as call minimums, a scrolling leaderboard, and other policies. From 2017 to 2019, the company experienced a 33% annual growth each year. Premier Listings' growth from 2017 to 2018 was 33%; and again, coincidentally, from 2018 to 2019, the same growth, 33%. Out of the gates, 2020 was going strong and Jordana was on track to hit her GCI goal of $2 million when the world changed. In Florida, real estate was declared an essential business. But, operating as an essential business was fluid. Often the information about showing conduct was changing daily. Jordana rose to the occasion by staying connected to her team using regular Zoom meetings, recording YouTube videos, and continuously communicating with her agents. She began emailing agents to share information, engage team members, and ensure their mental health, all while doctoring deals and maintaining the agility to keep everyone on track. (Many of these videos and meetings are available on the company's YouTube channel). Of the myriad challenges faced by agents, one of particular interest was the lack of inventory coupled with a belief, by buyers, that real estate must be on sale since the stock market was in the tank. In reality, low inventory and high demand are driving multiple offers in the $500,000 to $700,000 price range with many homes trading at prices over the list price. Premier Listings carries about 50 listings at a time and that saw a little dip in this number during March and April. Although the company missed Jordana's projections in April and May, things were quickly back on track in June, and July is looking like an $8 million month, which will be a company record. Jordana's brilliant strategy not only carried her company, but created the opportunity for growth through a pandemic. RE Technology learned from Jamie Quenzer, VP of Marketing at CINC, that companies who maintained or even doubled-down on lead generation and digital advertising budgets in Q2 saw enormous returns. Cost per lead for Premier Listings, and others, actually dove down 47%, as many firms put their lead generation budgets on hold. This also provided an abundance of opportunity to set the stage for a fantastic rebound. At Premier Listings, Jordana Tobel has some key observations about her lead funnel. Her goal is to find a middle ground where 50% of company transactions come from agent relationships, and 50% comes from broker generated leads. For Jordana, that sets a lead generation goal of 500 to 800 leads per month so that she can guarantee at least 40 leads for each member of her lead team. She writes the check, CINC delivers high-quality leads. For agents not on the lead team, production comes from client engagement. Premier Listings has been able to keep up their transaction pace by enabling agents through constant communications, ongoing training, and many, many, many live webinars that help agents maximize the opportunity in using their CINC platform. The biggest bottleneck in the funnel has been challenges related to buyers not being able to look at homes due to travel restrictions or buyers competing against multiple offers. Premier Listings has been a client of CINC since 2016. Over the years of lead generation, they have developed a pond database of more than 17,000 leads. In 2019, at the CINC Summit in Orlando, Jordana and her team were able to sit side by side with other CINC clients to learn best practices, tips, and strategies for conversion. She and her team have also developed friendships with other brokers and agents that create a steady flow of inspiring new business development tactics. These friendships carry on though the private CINC Owners Mastermind group on Facebook. Whenever Jordana needs new ideas, she jumps on Facebook with a question and gets a wealth of responses from likeminded business owners who share a technology platform and the same commitment to success. It's the support of this community of other CINC broker owners, along with the hard work of her team members, that have yielded top results, even during difficult times. Jordana is 100% committed to CINC and advocates strongly on their behalf. Feel free to reach out to her directly to learn more about her experience (*or to join her team, as she is always hiring). As a small business owner, rather than employ her own tech support, Jordana is able to utilize CINC's support line to field technical questions from her agents. In addition to a support line, email, and dedicated account manager, CINC provides a constant source of training opportunities such as live webinars, recorded webinars, as well as 1 to 3 day events throughout the country. This enables broker owners like Jordana to focus on growth, while CINC trains and supports her team. From a certain perspective, life can happen to you or for you. In Jordana's case with Premier Listings, hard work, dedication, and access to the right technology gave her a competitive edge in a crisis that resulted in record growth. With a new investment division in the works and an upcoming 3-Day Training Event exclusively for Premier Listings agents, there's no doubt that you'll hear more from Jordana and the Premier Listings team in South Florida.
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Realogy Launches First-Ever Real Estate Benefits Program Designed for AARP Members
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Top 10 Most Popular Articles of June
Advertising. It was on the minds of agents and brokers in June, judging by our monthly round-up of RE Technology's most read articles. Check out article #6 for a look at real estate's hottest new advertising trend, and #9 for the science behind the effectiveness in ads. Special types of sellers got a lot of attention last month too, with an article about FSBOs clocking in at #2 and absentee owners at #5. And for insight into a perennial favorite—social media—check out articles #7 and #8. For everything else? Browse through the full list of our most popular articles of June below: 1. Friday Freebie: Handle Objections Better with These Brochures‍If you've been practicing real estate for any amount of time, you've surely heard more than your fair share of objections. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes you need a little more. In this Friday Freebie, we highlight three brochures made to counter the most common objections you'll hear from real estate clients. 2. Converting FSBOs to Clients: 4 TipsConverting FSBOs to clients could just push you over your sales goals this year. It is difficult to build a relationship with someone who wants nothing to do with your services, but that needs to be your focus. FSBOs will not be easy to recruit, so building a meaningful, trusting relationship with them over time is your best bet to successfully convert them to a client. Follow these tips in order to learn how to foster these necessary relationships, and eventually make them profitable. 3. Agent Advice: How to Ask Clients for Online ReviewsOnline marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services. Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers. 4. How to Build an Income-Producing Referral BusinessReal estate is an essential business built on relationships, and your database is your goldmine. By following the suggestions below, you can begin learning the skills to effectively communicate, network and grow your business. It all begins with who you know. 5. Get More Listings: Pursue Absentee OwnersThings have changed, from buyer preferences to how homes are shown. We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, a.k.a. "absentee owners." 6. Waze Is the Hottest Trend in Real Estate Marketing. Here's WhyWaze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel—including stalwarts like Facebook, Instagram, and Google. So why has Waze become one of the most popular advertising platforms—and how can real estate agents take advantage of it? 7. 8 Great Facebook and Instagram Hacks‍Social media sites like Facebook and Instagram are experiencing record volumes of visitors. To take advantage of the massive traffic on Facebook and Instagram to raise your local visibility now and when real estate begins to rebound, here are eight great hacks. 8. How to Use RPR and Canva to Make Shareable Market Charts for Social MediaREALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! Here's how to use RPR reports and Canva to create attention-getting, data-packed graphic posts. 9. Ad Science: Ads with Faces Eleven Times More Likely to Get NoticedThe average person sees about 360 commercial messages daily. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness. However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon. Here's how to create eye-catching ads based on subconscious reaction to human faces. 10. 12 Tips for Marketing to Buyer's AgentsWhen an agent receives a listing, they use different marketing strategies to let the public know there is a property for sale. But before informing the public about a new listing, talk to your colleagues first! There are lots of buyer's agents who will be happy to hear there is a potential home for their clients available. Here are some tips to help you better market your listing to buyer's agents.
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Lone Wolf Changes Product Names
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Redfin Sees 303% Increase in Engagement with Virtual Walkthroughs
As a tech-forward company, Redfin has leveraged Matterport 3D scans as a competitive advantage since 2014. According to Redfin, "Buyers love these scans and [we've] featured them in our TV ads every year for the past six years...since the pandemic began, views of virtual walkthroughs on Redfin.com are up 303%."
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Broker Pain Points, RESO Solutions Highlight Tech Survey
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BHGRE Announces First Company in Brand History to Affiliate Through Entirely Virtual Process
Better Homes and Gardens Real Estate LLC announced that Gaetano Marra, the lead of the Gaetano Marra Homes Team, has opened a new Connecticut brokerage and affiliated with Better Homes and Gardens Real Estate. The new Better Homes and Gardens Real Estate Gaetano Marra Homes is based in Monroe and serves Fairfield and New Haven Counties. Better Homes and Gardens Real Estate Gaetano Marra Homes is the first company in the BHGRE® brand's history to affiliate with Better Homes and Gardens Real Estate through an entirely virtual process. Marra, the broker/owner, will be joined by nearly 30 agents and his existing support staff in the new brokerage. The team did 281 transactions in 40 different communities in 2019 equating to $67 million in sales volume.
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HomeActions Rolls Out Hometown Small Business Showcase to Howard Hanna Agents
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Delta Media reports real estate brokerages see big gains in online traffic, lower cost-per-lead despite COVID-19 outbreak
Real estate brokerages of all sizes are seeing significant gains in their online traffic as well as a lower cost-per-lead despite the COVID-19 outbreak, according to research from Delta Media Group, one of America's most established and largest broker technology solutions providers. Delta Media tracked the performance of brokerage websites that it provides to large (250+ agents), mid-size (70 to 250 agents), and smaller (<70 agents) brokerages. The research shows the vast majority of brokerages are outperforming last year based on average organic online traffic and lead generation performance through May 2020, which includes the impact of the COVID-19 pandemic. The biggest surprise: organic leads. Brokerages' cost per organic lead is well below market standards, averaging between $4.56 and $6.69. WAV Group, a leading real estate consulting and research firm, notes many brokerages pay between $35 to $100 or more per online lead. "Despite COVID-19, the pause button was not pressed by consumers," said Michael Minard, CEO and owner of Delta Media. "While traffic growth slowed, particularly in luxury markets, the market never paused. What this means for small, medium and large brokerage websites is they are poised to come out of this strong. Each is deploying fully baked SEO strategies that will help them dominate in organic traffic and lead gen, giving them an advantage over advertising portals as real estate rebounds," he added. Highlights of the Delta Media broker website research includes: Averages for all brokerages year-to-date through May 31, 2020: Overall, brokerage web traffic is up an average of 28% year-over-year. Organic brokerage web traffic is up an average of 36% year-over-year. Lead generation is up by almost 10% — 9.32% higher than 2019. The average cost per organic lead for all brokerage websites was only $5.41. Large brokerages turned in the some of the most robust averages: Overall, brokerage web traffic is up an average of 23% year-over-year. Organic brokerage web traffic is up an average of 56% year-over-year. Lead generation is up by 13% year-over-year. The average cost per organic lead from large brokerage websites was only $4.56. Mid-size brokerages enjoyed website traffic as nearly as strong: Overall, brokerage web traffic is up an average of 24% year-over-year. Organic brokerage web traffic is up an average of 30% year-over-year. Lead generation is up by 13% year-over-year. The average cost per organic lead from mid-size brokerage websites was only $4.98. Even small brokerages, those with 70 or fewer agents, enjoyed similar gains in their brokerage website's organic traffic and lead gen: Overall, brokerage web traffic is up an average of 32% year-over-year. Organic brokerage web traffic is up an average of 22% year-over-year. Lead generation is up by 6% year-over-year. The average cost per organic lead from small brokerage websites was only $6.69. While this is slightly higher than the average cost-per-lead that large and mid-size brokerage clients captured from their Delta-provided websites, it is still substantially below the average cost to purchase online leads. Minard notes that the key for brokerages achieving a lower cost-per-lead is the advanced SEO strategies that backs these websites. "At Delta, we committed to the user experience as part of our SEO strategy about 15 years ago because we believed that combined with great content, it was the right thing to do. These numbers bear out the success of those strategies as these traffic reports demonstrate."
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Worth the Upgrade: How to go fully digital with the Ultimate Edition of Form Simplicity
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Explore the Power of 3D with Digital Twins
With the launch of Matterport for iPhone, we welcomed many new members to the Matterport community and into a world where immersive 3D spaces can be created by anyone, anywhere--simply using the phone they own. What better time for a refresher course on Matterport basics, and how to best harness the power of digital twins?
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Ben is No. 1, again: Caballero tops all REAL Trends Thousand lists since 2013
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Security and Business Continuity: Learnings from the Pandemic
While the last few months have been challenging, and they have also been a learning experience for everyone. Christopher Callahan, CISO for Weichert Companies, and I had an extensive conversation on security and business continuity learnings from the pandemic. Why is this important? In the business world, Shelter-in-Place (SiP) has displaced the workforce from the safe confines of corporate offices into employees' homes. I mean, everyone! A full-fledged transformation into a virtual company. The security exposure and risks have increased significantly across all aspects of the business. Isolation of remote access to the company information is limited to the sales team and a few staff who are road warriors. Now, completion of the firm's business occurs in little islands of offices — for every employee. Chris and I discuss pandemic planning topics as part of a business continuity strategy and other security practices. We take a stab at the security risks and new processes and policies that need to be reviewed or implemented. The design of Insightful Tech is to expose people and technology to the WAV Group's audience. The intent is to provide interviews, demos, and pass on the knowledge I've gained to help people do more with technology. I do want to give Chris a big "Thank you" for participating in my first interview. I appreciate his knowledge, our long-time friendship, and for taking this journey with me. Please be patient on some of my techniques and equipment. I am figuring this out as I do these videos. Why not keep learning and trying to be better! Anyone who knows me understands incremental gain is my idealogy. I promise to be better and to help others be better too. Click the image below to watch the interview: To view the original article, visit the WAV Group blog.
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Make Your Brokerage's Website "Sticky" with A.I.-powered Home Search
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One More Time, with Pam Johnson O'Connor
Pam O'Connor retired only two years ago from Leading Real Estate Companies of the World, where she was more than its President and CEO, she was an industry leader and a mentor to many. Inside Real Estate was thrilled to have her join us on the second edition of Insider Spotlight. In an hour-long conversation via Facebook Live, O'Connor openly and warmly shared a bit of her unique background, business insights, and wonderful life experiences.
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How to Edit Your Matterport Spaces Anywhere, on Any Device
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RPR Broker Tips to Help You Now and in the Future
The recent pandemic has created barriers and challenges that none of us ever anticipated. We know that broker/owners and managers have faced and are still facing plenty of frustration and unknowns. However, we also know that brokerages haven't stopped working and remain busy putting out fires, saving deals and keeping listings. You're also looking to the future by prepping your offices and your agents to deal with the "new norm." RPR is here to support you in your time of need, now and in the future.
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5 Ways Brokers Can Step Up to Help Their Communities
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Going Beyond Standard Integration, Inside Real Estate Builds a BombBomb Based Product Inside kvCORE
Normally, announcements of integrations between companies are not very noteworthy, but this one is different. Using APIs (Application Programming Interfaces) and single sign-on has been the normal process of integrating software solutions; they look like a link or an icon that allows you to share data and launch a program from one company in the software of another company. The CoreLogic Clareity Dashboard, or smart links in most MLS systems, are prime examples of this. There are similar integrated add-on solutions included in the kvCORE Marketplace. What is different in this announcement from Inside Real Estate about their new product CORE Video, powered by BombBomb, is that adding a video message to a client inside the kvCORE system is completely seamless (what developers call native integration). It's even beyond the typical notion of a native integration; it's actually a full feature set built within kvCORE. Moreover, it is now included in all kvCORE accounts. I have always seen BombBomb video as a nice feature rather than a required feature for CRM. I often refer to some products in real estate as vitamins rather than painkillers, and in the past BombBomb has been in my vitamin category—but my perspective is changing. The research on using video as a communication tool to increase effectiveness all say that it is a hit. 81% more replies and responses than any other medium 87% more clicks and engagement than text alone #1 preferred content type by consumers 85% of buyers and sellers want to work with an agent who uses video 95% of a message is retained via video vs. only 10% via text Now all kvCORE users will have access to a basic version of CORE Video powered by BombBomb at no cost. If they want more advanced capabilities, they can upgrade to a premium CORE Video account that unlocks a full set of additional, impressive features, including unlimited video messaging via both email and text, mass sends, use of video in campaigns, video libraries, complete mobile app integration and the powerful Google Chrome extension that lets you record and send messages from anywhere. Inside Real Estate is the first and only real estate platform to provide a basic (lite) version of BombBomb in its new CORE Video product, included with kvCORE, at no cost. Top that off with it being the first truly native+ integration, offering the most seamless experience of BombBomb video features within a real estate platform, and you've got a real winner here. To check out the new CORE Video, powered by BombBomb, catch one of their demos here.
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Real Estate Is About to Get 'Creepy' and Why That's a Good Thing
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RESO Universal Property Identifier (UPI) Goes Global
RESO's well-known standard for a Universal Property Identifier (UPI) has picked up steam, not just in the U.S. but also internationally. The RESO UPI Workgroup's chair, Mark Bessett, traveled to Malaga, Spain last year to speak about the expansion of this standard, and the talk generated wide interest from a number of audiences. The Convergence conference in Malaga brought together the technology community for an intense dialogue with regulators, policy makers, industry influencers and members of the social impact community. Bessett spoke at a number of workgroup meetings and roundtables where the broad range of attendees could learn more about how universal identifiers can benefit their organizations. UPIs are of great interest to organizations looking for more accurate, more informative and more easily tracked information on properties across their nations. They allow a property, or even a subproperty component, to be identified through related property facts. The identifier and related facts ensure that organizations and systems can accurately rely upon the UPI for record keeping. Unlike parcel numbers and other government records that can be duplicated across different territories, the UPI provides a single identifier with global reach. RESO's UPI workgroup designed the identifier from the start to be internationally accessible, and that foresight has proven to be greatly beneficial in gaining global visibility. The UPI is being adopted in countries like the U.S. and the Netherlands, and has generated interest from government agencies and academics in Canada, Spain, Italy, Germany and France, to name a few countries. The Climate Chain Coalition would like to use the UPI model to track climate data related to properties. Technology organizations are taking note as well. FIBREE, the Foundation for International Blockchain and Real Estate Expertise, voted to unify under the UPI standard at the event in Malaga, and RESO was honored to have Jo Bronckers, FIBREE's Cofounder, Board member and Co-Chair of FIBREE Netherlands as a guest presenter at our RESO Remote virtual technology summit in April 2020, where he spoke about FIBREE and its Unique Object Identification (UOI) project. UPIs can provide value to a blockchain implementation, though it isn't necessary for organizations to use blockchain. Many new and traditional technologies can benefit from the efficiency and cost savings of tracking data with UPIs. As interest in the UPI grows, membership in the UPI workgroup is growing as well. The workgroup continues to extend the standard in technical capabilities and into international organizations. Any professional or organization with an interest in understanding or working on the UPI should start by visiting the RESO Universal Property Identifier (UPI) Workgroup page. Contact RESO for more information.
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REAL Trends Case Study: Agent Churn 42% Lower with Adwerx Automation
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How to Find Commercial Comps Using RPR
Commercial practitioners need access to commercial property details, history and data to give their clients the best guidance possible. Finding comparable properties gives you an idea of a property's current market value, which is a vital part of creating a Broker Opinion of Value (BOV) also known as a Broker Price Opinion (BPO), which helps guide a purchase or listing price decision. However, getting this done on the commercial side of real estate has always been a little tricky. Commercial comparables have typically been pieced together by visiting various public record websites and/or paying a vendor to collect data and have it packaged up for you to extrapolate and organize. Thankfully, things have gotten much more streamlined and RPR makes it easier than ever.
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Top 10 Most Popular Articles of May
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Keep Your Agents Safe: 45 Videos on Smarter, Safer Selling
Over the past year, we've been running two video series on Realtor safety from Real Safe Agent. We encourage our brokerage and MLS/association readers to share these videos freely with your agents. Safety, after all, is a community effort! To that end, we've compiled links to all 45 videos for easy access and sharing. The first series, "Safe Selling," is a 28-part course that focuses on how predators think and how agents can use this knowledge to prevent tragedy before it even happens. Covering everything from body language, to marketing messaging, to social media, client communications, and beyond, Safe Selling is a crash course in real estate criminal psychology. The second series, "Real Answers," offers practical tips on safely showing vacant homes, talking down angry office visitors, detecting thieves posing as buyers, and more. Both series are produced by Real Safe Agent. You can learn more about Real Safe Agent in our Company Directory, or by watching the two videos below: Safe Selling Safe Selling: Predators vs. Thieves Safe Selling: Understanding How a Predator Thinks Safe Selling: The Timeline of a Crime Safe Selling: How to Recognize a Common Scam that Thieves Play Safe Selling: Buyer or a Thief? How to Tell Safe Selling: How Predators Use Agent Photos to Select Their Next Victim Safe Selling: How to Avoid Marketing Language That Attracts Predators Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing Safe Selling: 5 Tips for Staying Safe on Social Media Safe Selling: How to Spot Dangerous Red Flags Over the Phone Safe Selling: Why Copying that Driver's License Won't Keep You Safe Safe Selling: A Script (and a Trick) for Screening Prospects Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors Safe Selling: How Agents Can Use Appointment Times to Establish Control Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy Safe Selling: How to Maximize Your Visibility During a Showing Safe Selling: How Taking the Literal High Ground Can Protect Your Agents Safe Selling: The 'No Influence' Sales Strategy that Deters Predators Safe Selling: How to Keep a Safe Distance from Prospects at a Showing Safe Selling: Why Bedrooms Are a Danger Zone During Showings Safe Selling: Dealing with the Dangers of Master Suites Safe Selling: Opening a Lockbox and Door Safe Selling: Easy Tricks for Navigating Stairs Safe Selling: Stay Out of Outbuildings! Safe Selling: Showing Prep Tips for When You Can't Arrive Early Safe Selling: Reading the Predator, Part 1 Safe Selling: Reading the Predator, Part 2 Real Answers How to Show a Vacant Property Safely, Part 1 Dealing with Squatters: Avoiding Confrontation During a Showing Dealing with Squatters: How to Calm an Agitated Person Dealing with Squatters: How to Ask Them to Leave Office Safety: Dealing with Angry Visitors Office Safety: Dealing with Angry Visitors, Part 2 Office Safety: Dealing with Angry Visitors, Part 3 Office Safety: Dealing with Angry Visitors, Part 4 Detecting Thieves Posing as Buyers, Part 1 Detecting Thieves Posing as Buyers, Part 2 Detecting Thieves Posing as Buyers, Part 3 Realtor Safety: Opening a Lockbox and Door Realtor Safety: Navigating Stairs without Making Yourself Vulnerable to Attack Who's Attacking Real Estate Agents? Realtor Safety: Preparing a Home for a Showing Showing Safety: Where to Stand During a Home Tour Showing Safety: Where to Stand During a Home Tour, Part 2
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Real Estate Recruiters: Seal the Deal with Technology and Tools
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Howard Hanna Adds Virtual Showings to Online Offerings
Howard Hanna recently added scheduled virtual open houses and showings to its industry-leading real estate technology stack. Since the feature was added to the website, thousands of new and updated virtual tours have been added to HowardHanna.com, and thousands of virtual open houses have been held.
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Lone Wolf Launches Title Product in All States
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Real Estate Website Tips: Why Page Load Time Matters
Today, time is one of the most precious things. The world is moving forward, the technological revolution has made life easier and faster. Every website user expects to receive information as fast as possible. Google Research shows that 33% of smartphone users in each market have a negative view of a brand if mobile experience is slow. In this fast-paced world, you have to think to stay notable and discoverable. Having a good real estate website is a must in order to have a successful business. When talking about the website and its functionality, we take into consideration different things like what kind of design it has, if it's responsive or not, which tools it contains, add-ons that differentiate it from other websites and, of course, page load time. The time it takes for a page to load has a big influence on the bounce rate of your site.
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Engaging Buyers through Email Campaigns with Ardian Zagari
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The Future of Space in the Palm of Your Hand
At Matterport, our mission is to digitize and index the built world. We make it possible for anyone to create a three-dimensional digital twin of any physical space that can be shared, published and viewed online--from homes, office buildings, hotels and vacation rentals to factories, historic landmarks and everything in between. Today, the mission has become more important and more urgent than we ever could have imagined. More on that later in the post. Earlier this month, we announced Matterport for iPhone, a revolutionary way to capture physical spaces in immersive 3D with the phone in your pocket. An important component to our global platform strategy, Matterport for iPhone completes the circle—a camera for every space. Our flagship Pro2 business has never been stronger, and the explosive growth of our support for third party capture devices such as the Insta360, Ricoh Theta, and Leica's LIDAR-based BLK give our customers the ultimate range of options to suit every need—from a 300 square foot micro loft to a 200,000 square foot factory. And now, Matterport 3D capture is on-demand any time, any place, using just your iPhone.
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New REACH Class Announced: Is RealX Real Estate's Next Juggernaut?
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8 APIs for Real Estate Websites
Applications and websites have hundreds of features, and if a developer wants to write code for every single one of them, it will take years for an app to be ready. And let's not even talk about all the debugging and troubleshooting. Mostly, developers use libraries in which multiple codes are already up for grabs. Most of these codes may need revising and some may be impractical. That's why most developers use APIs to take care of their coding. Now, let's see what an API actually is and how it benefits your real estate website:
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How to Get More Eyes on Your Listings with Eli Randel
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HUNT Real Estate ERA Named Top Firm in Realogy ERA Network
Through all of the chaos, HUNT Real Estate has maintained the leading dominance it has enjoyed among America's largest firms for 109 years. Every day, I read stories about the disruption of the real estate broker, and every day I am inspired by real estate firms that show a track record of leadership through good times and bad. Today's news about brokerage success comes from the Northeast, predominantly upstate New York, along with offices in Boston and Arizona. Although this year's ERA Worldwide convention took place virtually yesterday and the day before in the midst of the coronavirus crisis, ERA CEO Sherry Chris celebrated the remarkable achievement of HUNT Real Estate as the franchise's largest firm based upon the number of units sold in 2019 of 13,475, and the dollar volume of $2.87 billion.
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What Do I Blog About, Anyway?
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Google Search Console and Your Real Estate Site: Part 2
Google Search Console is where the answers to many of your SEO questions can be found! The Search Console suite of tools helps you monitor, maintain, and troubleshoot how your site performs in Google Search results. Before you dive into Part 2, if you haven't yet, check out the first half of our series so you're set up for success and Google can start indexing your site.
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Lone Wolf Launches New Technology Marketplace
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Century 21 Brands RPR Nationwide
Realtors Property Resource announced that they are working with Century 21 Real Estate LLC, a leading real estate franchisor, to provide CENTURY 21 branded materials to REALTORS in the CENTURY 21 system as part of a nationwide RPR Broker Tool Set program.
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Redesigned Form Simplicity Makes Working Remotely Easier than Ever
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A Real Virtual Open House Tour
Last weekend, a brokerage showed its ability to adapt and innovate through difficult times. The Michael Saunders & Company team executed a live Virtual Open House Tour event across its markets in Florida. I spent my Sunday afternoon -- while smoking a few racks of ribs -- watching how these agents leveraged Facebook Live to safely promote their listings. While some livestreams were very good and others were just okay, I was impressed on another front. Agents and the company extended themselves outside of their comfort zones. They took a risk to change from the norm to perform their duties, and sell their customer's home.
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What Real Estate Stocks Suggest about Life after Shelter-in-Place
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How to Value Investment Properties with Bruce Kirsch
In this video, Bruce Kirsch with Real Estate Financial Modeling (REFM) and the creator of Valuate will walk you through a very simple investment scenario using a single family rental income. This will give you the building blocks to get started with using both Valuate and working with investors.
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Will Remaining States Abandon Attorney Closings?
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Top 10 Most Popular Articles of April
As in March, strategies for handling the COVID-19 related business slowdown are a prominent part of our monthly top 10 articles list. But in April, real estate agents and brokers began to turn their attention to other topics. In fact, our top three articles don't pertain to the coronavirus at all! (Does that suggest a return to normalcy soon? We hope so!) April did, however, see the launch of RE Technology's new Coffee Chat series—short, daily webinars that offer real estate pros practical tips and ideas for navigating the pandemic. Check out article #6 for a taste of what they offer. And there are bright spots in all the coronavirus gloom. For example, online advertising costs have dropped significantly—you can learn more about that in article #10. Want to check out a lucrative, untapped business opportunity that requires no in-person meetings? Scroll down to #8 to find out more. For everything else, check out the rest of our top 10 most read articles of April! 1. How to Use Your New Smartphone Camera Like a ProSmartphones are well on their way to replacing more than tablets and PCs; they also are well on their way to replacing SLR cameras. If you have the newest Pixel, Samsung or Apple iPhone 11, you can take photos that, until now, you could only take with professional equipment. Here are ways you can use your new phone's camera like a pro. 2. Protect Yourself from Identity Theft: A Must-Do for All Agents‍It is paramount that real estate agents protect themselves from identify theft. It is not just happening online. The types of crime identity theft includes range from credit card fraud to having all your financial and personal information stolen. If it happens to you, it can be very scary and time-consuming to fix. Now is your opportunity to be proactive. Here are the top nine ways you can protect yourself. 3. How to Set Up Facebook Instant Replies to Convert Real Estate Leads‍Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 4. Video Tours: Buyer Tested, Social Distance ApprovedShowing a home is one of the most important steps in selling, but arranging a time when the house can be clean, the sellers can be out, and the buyers and their agent can view can be a handful. However, a lot of the logistics involved with showing your listings can be solved by creating a video tour. It also helps promote safe physical distance and reduces the opportunity to spread germs. 5. How to Write a Strong Call-to-Action and Convert More Real Estate LeadsWords matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call-to-action on Facebook and other platforms. 6. Create Your Own FREE Virtual Listing Presentation with RPRHistorically, many agents delivered listing presentations in person at the kitchen table. With COVID-19, that is not possible, but RPR has a way to do the next best thing—deliver a customized, branded virtual listing presentation and then use GoToMeeting, Zoom, Google Hangouts or even the Facetime feature on your phone to have the conversation you would normally have in person. 7. National Association of Realtors' Response to COVID-19The National Association of Realtors (NAR) announced last week that they would be helping their real estate community amidst the COVID-19 virus outbreak. With President Trump's recommendation to extend social distancing practices now until April 30th, this continues to leave real estate agents wondering when their business will return back to normalcy. 8. How to Find Income During the Real Estate Slowdown: Adapt and Diversify!‍There's a lucrative corner of the real estate market that's largely unknown to most real estate agents--a corner where $100 billion changes hands every year. And it's far easier to get in on the action than you could imagine. We're talking about property rights, and today there's an online exchange where you and your clients can list their property rights as available to interested buyers. 9. Friday Freebie: Targeted Mailing List to Jumpstart Your Print CampaignsTechnology has made it easy to target specific groups of consumers for real estate marketing and advertising campaigns. We all know the targeting power that social media ads offer--but what if you want to target consumers offline? In this week's Friday Freebie, we'll introduce you to a way to easily target consumers for print marketing campaigns--and get 100 FREE verified names and addresses in your area. 10. Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs DropAs agents feel the effects of the novel coronavirus on their business, they'll instinctually want to cut spending on digital advertising--but our latest analysis implores worried agents to do the opposite.
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Google Search Console and Your Real Estate Site: Part 1
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How to Host a Great Zoom Meeting
With the world moving to the digital space, hosting Zoom meetings has become increasingly popular. We're here to help you work through some best practices when it comes to hosing a great virtual meeting for you and your team. You can find a full guide on how to use Zoom video conferencing here.
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A Snapshot of COVID-19's Impact on International Real Estate, Plus 4 Tips to Persevere
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Office Safety: Dealing with Angry Visitors, Part 4
Over the past month, we've been showing you what to do when an agitated person visits your brokerage, MLS, or association office. Today, our series wraps up with the final steps you need to take to deescalate a tense situation. Watch the video above to learn: How to guide an agitated person to a resolution by offering them options Why it's important to stress the consequences of each option Why respect and validation are crucial—and why ultimatums never work Sample scripts for offering options and validating their choice Need to catch up on this rest of this series? Check out parts one, two, and three here.
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Howard Hanna Income Advantage Stabilizes Earnings for Real Estate Agents
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Why Is Census 2020 Important for Realtors?
It is already April, and Census 2020 has gone online. Everyone in the States can now go to the Census website and participate in this massive data collection through phone or mail. According to the following infographic by NAR, the census begins in March and continues up to December:
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Realtors Lead the Way in a Home Renovation and Mask Making during Coronavirus
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NAR Survey Signals Training Goals for Realtors Working from Home
In a recent article, we highlighted the leadership of one of America's top-performing brokerage operating officers and her guiding advice that success comes from training and preparation. You would not show up to run a marathon without adequate training to prepare. The National Association of Realtors published a quick survey last week called the NAR Flash Survey: Economic Pulse – April 2020. The survey was fielded for 24 hours from April 12-13, and the results are based on the approximately 2300 usable responses received. Most of the survey is related to buyer behavior, seller behavior, and closing behavior, but one of the key questions that we were struck by was related to technology:
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Office Safety: Dealing with Angry Visitors, Part 3
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Early Signs of the Real Estate Market Comeback from COVID-19
Through this Coronavirus pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts here, here and here. I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming recovery.
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Brokers Show Power in Numbers: RISMedia Announces Power Broker Top 1000
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How to Strengthen Security in the Virtual Workplace, Part 2
Part one of this article addresses the power of people and communication as a security tool. This article discusses the nuts and bolts of technology to secure the virtual workplace -- an area of security that is a nightmare for technology leadership and keeps them from sleeping at night. There were many nights that I tossed and turned with a sick feeling of how bad actors could break through our block walls laden with a wired fence. What makes today so different? Managing security within the confines of the company wall is much easier than securing the business with a virtual workforce. There are many risks and exposed elements for the bad actors to sneak in and steal digital and privacy information from the company and its employees.
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Office Safety: Dealing with Angry Visitors, Part 2
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 3
I recently talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article. Additionally, I did a follow-up article to the first one where I discussed Rate of Change analysis methodology that I use from ITR Economics. That article can be found here and I also recommend reviewing that article first before you read this one. For this article, I want to discuss analyzing the lead flow into your business from your website. I will caution that you need to consider multiple factors when tracking and analyzing your lead flow. I'll mention some of these below.
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Pivoting from 'Who Wants to be a Millionaire' to 'Survivor: Corona Island'
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How to Strengthen Security in the Virtual Workplace, Part 1
A pandemic brings out the worst in some people. As businesses must move staff to a virtual workplace environment, bad actors are trying to withdraw digital assets, money, and identity from people and companies. Knowledge is the only defense against these cagey exploits meant to breakdown people's security barriers. A remote workforce forces people to use home equipment and internet access to perform their jobs. This two-part series reviews two domains of high-risk cybersecurity threats.
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Canvas Real Estate Sees Massive Growth Through Independent Tech and Training
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Office Safety: Dealing with Angry Visitors
For weeks, we've been sharing strategies that agents can use when faced with an agitated squatter. But what happens when the agitated person is a member of the public--and they're in your office? In this week's episode of Real Answers, brokerages, MLSs and associations will learn what NOT to do when an upset individual enters their office and makes a scene or starts a confrontation. This episode is the first in a series of four that looks at how to handle this potentially dangerous scenario. Next week: Learn what TO DO when confronted by an angry person in your office!
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 2
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Friday Freebie: Intranet for Brokerages and Teams That Outlasts COVID-19
If you're like most brokerages or real estate teams, the coronavirus pandemic has changed how you communicate with your agents. But though we all must physically be apart right now, you can still build community and stay connected via technology. One of the more encouraging things to come out of this pandemic is how the real estate community has come together to support each other. Several real estate technology vendors are waiving their subscription fees to existing customers for the duration of the crisis. Others, as you'll see in this Friday Freebie, are giving new users free access to their products… forever.
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Transaction Management: Updated Association Forms for COVID-19
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Inside Real Estate First to Invest in Broker Customers
Recently, Inside Real Estate CEO Ned Stringham sent a letter to all customers with a simple message: We Are Here To Help. Customers who have businesses impacted by the coronavirus pandemic are eligible for immediate deferment of payments on existing subscriptions. My inbox has been bombarded with CEO emails telling me how they are all working remotely and et cetera. I am sure your inbox is full of them too. They feel like spam. Some are sales tools, like 30% off. But this message is pure. This hurts, we will help soften the blow. Way better.
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Dealing with Squatters: How to Ask Them to Leave
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 1
Five weeks ago, I was meeting with 15 business owners, and we were talking about how good business is and how we should be planning for a black swan event. We all agreed that we should as we continued talking about watching our business metrics as all of our businesses were growing at phenomenal rates. Times would be good, and I would have never thought that I would be writing an article just five weeks later in the middle of a black swan event. But here we are today dealing with the impact of Coronavirus on our lives and businesses.
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Delta Media Launches Virtual Open Houses Platform Wide
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Brokers and Small MLSs Benefit from Standardized Data: Here's How
Gene Millman is CEO of Northern Nevada Regional MLS (NNRMLS), serving more than 3,000 agents in the Greater Reno, Nevada, area. Real estate is both Gene's passion and his expertise, having spent his career of 32-plus years in the industry as an agent, broker-manager, broker-owner and now as head of one of the most progressive MLSs in the country. As a RESO member, industry thought leader and company team-builder, Gene discusses how MLSs can make it easier for brokers to access and leverage RESO standardized data. "I think it's very important for MLSs to be very forward-thinking," said Millman, pointing to the emergence of the RESO Web API. "It's quicker load times for everyone. Standardizing the data is so critical to our industry right now." "I think as quickly as the MLS can adopt those guidelines, those standards – really embrace the technology that is out there…once we do that, I think what happens then for the broker, whatever backend product they want to enable in their company, it will make it so much more seamless versus having to map all those fields every time a vendor comes in." As a former broker-owner, Gene empathizes with the plight of a broker today when it comes to technology-related decisions and choices they must make. "They don't know the questions to ask…or that there is technology out there that is available to…help give them maybe some points of differentiation in the marketplace." Gene recommends smaller MLSs attend RESO conferences. Attending RESO conferences allowed him to become more familiar with the terminology quickly, as well as identify new opportunities and assure that NNRMLS was moving down the right path as an organization. "You really get the opportunity to see other partnerships that are forming and how you can maybe bring those into your organization," said Millman. Millman's advice to MLSs that don't promote the use of MLS data because "nobody is asking for it" comes down to how one views their customers. "Without the brokers, there would be no MLS," said Millman. "We are just kind of borrowing the data for them. And we're trying with that data to help create an effective marketplace for them to work and make a living both for the agents and for the broker." Gene doesn't view that data as belonging to NNRMLS. "We are the steward of the data, said Millman. "We are there to protect the data for them, but at the end of the day, it's really theirs. We try to give them access in any way that we can to use their data for what they need to use it for, to run their companies." Millman encourages broker-owners to attend RESO conferences, as well, because it allows the MLSs in attendance to hear the pain points that the brokers have, especially large brokerages that have their own internal IT staff. Said Millman, "The more we can get people to the table, the more we can have this collaborative thought process, it helps every aspect of our industry, from the MLS to the brokers to the vendors – everyone in one." Finally, Gene discussed how he worked with the NNRMLS board of directors to adopt RESO standards. His suggestion to his board was straightforward: Every potential data change should meet RESO standards. Said Millman, "Our board really got that. We want to get to the highest, the best level."
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eXp Realty Introduces Telemedicine Plan for eXp Agents
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Video Home Tour Requests Soar Nearly 500% in One Week, Says Redfin
Redfin saw a 494% increase in requests for agent-led video home tours last week. As of Monday, 18.9% of tour requests from Redfin.com were video-chat tour requests, up from 0.2% at the beginning of March, a 94-fold increase. Other measures Redfin has taken to prepare for the coronavirus include:
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Dealing with Squatters: How to Calm an Agitated Person
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An Awkward Moment for Stale Drip Marketing
Some of you may have noticed that your inbox looks strange today. You've probably received numerous emails from airlines, hotels, conventions, software companies, etc. informing clients of precautionary measures being taken during this health crisis. Nevertheless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them look inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
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Dealing with Squatters: Avoiding Confrontation During a Showing
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Boutique Brokerage Uses RPR Widget to Capture Leads
A Rhode Island brokerage has figured out a successful way to steer the conversation with broker tools from RPR. With six offices throughout the state of Rhode Island, independently-owned Lila Delman Real Estate considers itself a boutique, high-end/luxury specialist brokerage.
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'Your Listing, Your Lead' is Guiding Principle for Top Rentals Network
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18 Reasons to Attend the RESO 2020 Spring Tech Summit
Note: RESO continues to monitor the COVID-19 updates from health officials. We are proceeding with our event as planned and will keep attendees updated. RESO will always put the health of its members and staff first. An excellent repository of information for visitors to New Orleans is available from nonprofit organization, New Orleans & Company (formerly the New Orleans Convention and Visitors Bureau). | LEARN MORE Everybody loves a parade, and nobody parades like New Orleans. RESO is planning to put on a procession of innovative collaborations leading to streamlined real estate data standards. Let's all step off the curb and join in on the celebration. Forward march. This year's theme is "GRAND MARSHALS WANTED – Lead the RESO Parade Toward New Standards." The conference is scheduled for April 20–23, 2020, at the Hilton New Orleans Riverside. You probably don't need anything more than our exceptional speaking line-up and organizational hospitality to attend, but we've accumulated 18 reasons to create that FOMO in NOLA. 1) Affordable airfares are available from most cities, with many direct options. Plus, hey, it's easy to tack on a few personal days before or after the conference. 2) You can do important work and have fun in one of the greatest cities in the world! It's the Big Easy, birthplace of jazz, home of the best beignets and provider of magical scenes around every architecturally marvelous corner. 3) Two words: Creole cuisine. 4) Four more words: French Quarter, Bourbon Street. 5) Live music is constantly wafting out of doorways and walking up the avenues. Pay a visit to Preservation Hall for a live show (plan ahead!) or simply follow your ears down Bourbon Street to the likes of Fritzel's European Jazz Club and onward to Esplanade Avenue. "I'm not sure, but I'm almost positive, that all music came from New Orleans." – Erine K. Doe 6) Fun with hashtags: #resonola. 7) It may be the best deal among national real estate conferences, especially considering the daily perks. RESO conferences have some of the lowest admission prices on purpose. We want you there! 8) You get fed! No other conference in real estate gives you daily hot breakfasts and lunches as part of your #resonola conference registration. 9) The low prices and plentiful feedings at #resonola are largely thanks to an exceptional collection of sponsors that include many of real estate's most forward-thinking firms. Platinum sponsors: realtor.com and Zillow; Gold sponsors: FBS, CoreLogic, FMLS and HouseCanary; Silver sponsors: Black Knight, Compass, dynaConnections, Homes.com and ShowingTime; Bronze sponsors: CRS Data, Remine, Austin Board of REALTORS®, GSREIN, Lone Wolf Technologies, RE/MAX and RPR. 10) Brokers, MLSs and tech firms will gain insight at #resonola directly from a best-in-class lineup of speakers covering what's coming next in real estate standards and the latest in #proptech. Like Frank Major, Chief Technology Officer of Bright MLS, who will discuss how real-time data is helping brokers and agents drive more informed business decisions. Or Jon Mabe, VP Engineering of Zillow, who will walk through specific improvement cases where Zillow has built complete systems based on RESO standards and will talk about where the company is going next with standards. 11) For those who appreciate a cocktail, Bourbon Street has plenty to offer, but if you want something more refined in a childlike setting, look no further than the Carousel Bar & Lounge for a View Carré cocktail. While there, soak in the literary finery of William Faulkner, Truman Capote, Ernest Hemingway, Tennessee Williams and Anne Rice. 12) You can join a workgroup! Twice a year, all RESO workgroups have spirited onsite meetings that fill rooms to the back wall. All registered attendees are welcome to collaborate at any of nine workgroup meetings, including Broker Advisory, Cross-Platform Interoperability, Data Dictionary, Internet Tracking, Distributed Ledger, Payloads, Research & Development, Transport and Universal Property Identifier (UPI). 13) RESO conferences offer the best collaboration, networking and interaction opportunities with industry leaders and technology minds of any real estate conference. Distractions and attendance are purposefully kept low to increase the likelihood of attendees achieving something meaningful that will keep them coming back year after year. 14) The Tuesday evening reception on April 21 is sponsored by realtor.com at Barcadia – a bar and arcade. When you're done with the bleeps and blips from video games and technologist jargon, consider heading across the street to W.I.N.O. (Wine Institute of New Orleans), an eclectic wine-tasting room where you can pour your own from more than 100 options. 15) Pay your respects to Ignatius Reilly, John Kennedy Toole's memorable oaf from A Confederacy of Dunces. A statue of the book's protagonist can be found at 819 Canal Street between Bourbon and Dauphine Streets at the entrance to the Hyatt French Quarter Hotel. You, too, can stand where the fictitious Ignatius stood and study the crowd for signs of bad taste. 16) The Garden District offers a quieter but no less enticing New Orleans experience. Although picturesque Lafayette Cemetery No. 1 is temporarily closed, the iconic Commander's Palace next door is very much open. By night, enjoy one of the best views of New Orleans from atop the Pontchartrain Hotel at the Hot Tin rooftop bar. By day (after the conference, of course), take a walking tour of the picturesque mansions after riding on a streetcar named Desire. Or maybe one called Frank. Frank likes attention, too. 17) You will want to stick around for our final reception on Wednesday, April 22, sponsored by Zillow, which is certain to be an unforgettable evening. It always is. 18) You can create your own mix at the famed Bloody Mary Bar & Mimosa Hangover Station sponsored by Homes.com. Say no more. It's better that way. Registration Information Hurry, space is limited and #resonola is on the verge of selling out! | REGISTER NOW Seriously...don't delay! Our two hotels, Hilton New Orleans Riverside and Le Méridien New Orleans by Marriott, are filling up fast, but there are many others within walking distance. We can't wait to see you!
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Delta Media Group Invests $30 Million to Create AI-powered, Broker Marketing Platform
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How to Show a Vacant Property Safely, Part 1
Vacant properties, while convenient to show, present a host of safety issues for real estate agents. First among those concerns, according to Real Safe Agent CEO Lee Goldstein, is the potential presence of squatters. In this week's episode of "Real Answers," a video series on real estate safety issues, Goldstein shows us how to deal with vacant homes in general and squatters in particular. Watch the video above to learn: What to do before you enter a vacant listing Why it's important to take accompaniment when previewing or showing vacant properties And more! Next week: Be sure to tune in again as we cover Part 2 of how to show vacant listings!
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Simplify Agent Onboarding with DocuSign
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Why One-Stop Shop Is a Fallacy
After 30+ years in the real estate industry, I find a truism that resonates with me. "The more things change, the more they stay the same." A case in point is our industry's quest to create a "one-stop-shop" for consumers. It has been a highly prized Holy Grail coveted and touted by experts and category leaders since I have been in the business. But the pragmatist in me, combined with personal experiences, has taught me to question conventional wisdom. So, I do. I have often found that conventional wisdom is just plain wrong.
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Approval Required to Replicate with Web API
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The Top 10 Most Popular Articles of February
With winter slogging on and real estate's busy season still ahead of us, now's the perfect time to hunker down with a warm drink and check out a few of last month's best, most-read articles. Let's start with advice for dealing with clients. Our #1 article in February shared tech tips you can give your clients to make their real estate experience easier. Check out article #6 for advice on promoting yourself while staying connected to existing clients. Then, sashay down to #7 for insight on whether you should text or call clients. Want to wow your community with your high tech capabilities? Article #9 lists several local spaces you can capture via a 3D tour to promote yourself and connect with local businesses and consumers. Want even more ways to promote your business? Article #2 lists nine underappreciated websites where you can generate more leads. What else were agents and brokers reading in February? Check out the full list below to find out! 1. 4 Tech Tips Every Agent Should Give Their ClientsAgents often look for technology that can save them time processing transactions so they can spend more time producing new business. But what technology can your clients use to improve their selling or buying experience? Here are four tech tips you can share with your clients, tech advice that can take some of the stress out of buying or selling a home. 2. 9 Underutilized Websites that Can Help You Generate Real Estate LeadsNot everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit. 3. 8 Things New Users Should Know About RPRThese eight straightforward "how-to's" cover everything from simple searches, to gathering data on schools and neighborhoods, mapping, and our ever-popular RPR reports. Each includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your everyday business operations. 4. Real Estate Photography: 9 Tips for Stunning DIY PhotosLet's face it, if you want to sell a house, visuals are key. Having vibrant, inviting and attractive photos of the homes you are trying to sell is paramount. The point is, you cannot overlook the idea of having a visually stunning photo of the property. Here are nine tips for stunning DIY photos. 5. 5 Real Estate Branding Mistakes that Can Cost You BusinessBuilding a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them. 6. How to Promote Yourself and Stay Connected with ClientsThe weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation. 7. To Call or Text? The Value of a Hybrid ApproachIn real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we've been gathering data to learn what methods work best for lead conversion. 8. Understanding the 2020 Real Estate MarketThere is one common question every real estate agent needs the answer for: "How's the market?" While it's important to know what's happening in your area, it is also good to know what's happening nationwide. From home price appreciation to interest rates, inventory, and demand, find out what you need to know so you can talk to your clients as an expert. 9. 3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business OpportunityToday, we're going to introduce you to a high-tech way to connect to your local market—and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. 10. 10 Valentine's Day Gifts for Real Estate AgentsReal estate agents are great at picking homes, perfect neighborhoods, and helping their clients through complicated contracts. And, of course, they're also great spouses, partners, friends, siblings, and parents! Got a real estate agent in your life that you want to spoil this Valentine's Day? Want to treat yourself to something sweet? Check out this list of 10 gifts for the real estate agent in your life.
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What Makes the Form Simplicity Boarding Process Unique?
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One Surprising Takeaway from Inman Connect NY
Inman Connect NY in January for me was one of the best Connects I have experienced in quite some time. I am admittedly jaded. I have missed but a handful of Connects. I also have an insider's point of view. I am a proud Connect alumnus. I was fortunate enough to be recruited by Brad Inman in 1997 to take charge of marketing, sales, and PR for the first full-blown Real Estate Connect held at the San Francisco Hilton. Connect NY 2020 felt like the glory days.
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Zillow Poised to Massively Disrupt Real Estate and Investors May Demand It
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Success Story: Brokerage Leader Forgoes Franchise Tech in Favor of "Most Effective Tool I've Ever Used"
Here's a conundrum that many brokerages face: What do you do when your firm uses a technology solution that works great for your needs… but then your franchise rolls out a similar product? Do you stick with your tried-and-true platform or switch to the franchise solution? That's the situation that recently confronted Jimmy Burgess, an executive at Berkshire Hathaway HomeServices Beach Properties of Florida. As his firm's Chief Growth Officer, his number one priority is to empower 170+ agents. When his franchise debuted their new products, his brokerage had been using BoomTown to manage their client relationships and lead generation needs. But rather than seeing the two tech options as competing products, Burgess looked at the situation as one that could only benefit his agents. "I don't see it as taking the place of BoomTown at all. I think it actually gives our agents options," he says. "Our job is to put our agents in the best position possible. As a company, we're adding as much value as we can with the best technology that's out there outside of the brand. Our job is really just to provide them with the tools to be able to do their jobs more effectively. So in reality, I dont think it's an 'either/or'… I think it's an 'and.'" Lead Strategies that Get Results Though the franchise technology diversified the options available to the agents of BHHS Beach Properties of Florida, BoomTown was the option that netted results for the firm. This, in part, is because of Burgess' hands-on approach. On a daily basis, he carves out time to help his agents hone their marketing campaigns and maximize the tools to discover opportunities. "Any way that we can speed up our processes, then that's a tool that I want to have in my arsenal." For Burgess, success boils down to two main concepts. Number one? Acting quickly on hot opportunities. BoomTown helps them do just that. "It tells us if somebody calculated the mortgage. It tells us if someone has emailed that certain place to their spouse. I mean, it tells us if they've gone and seen a place seven times from four different devices. It literally gives us the ability to know who's hot when they're hot." Burgess' second strategy is to nurture and engage leads who are further out in the process. The results speak for themselves. Last year, for example, one of his agents closed 12 deals through BoomTown. Nine out of 12 of those leads had come through the system over a year and a half earlier. BoomTown's automated marketing and drip campaigns kept them engaged and nurtured them until they were ready to act. Playing the long game is important not just for nurturing prospects, but for getting the most out of their investment in BoomTown. "We're just starting to see almost like a snowball effect. The longer we use the product, the more we use the product, the better the product gets for us. There's no doubt it's made a huge difference. And to me, it's the most effective tool that I've ever used in real estate." Watch this product tour to learn how BoomTown can become your partner in success. Can't decide which BoomTown product is right for you? Compare packages.
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Moving Services Are Hot in 2020
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
If there's one thing Quicken Loans has, it's name recognition. You've probably seen their ads on TV or online, but have you ever wondered what the company can do for your business? We talked to Ari Prostak, a top-producing buyer's agent with the Jason Mitchell Group to find out just that. Rather than getting overwhelmed by the sheer size of America's largest mortgage lender, Ari found that Quicken offers both agents and consumers an easy, tech-driven experience that's user friendly and customer-centric. In this new, downloadable case study, Ari shares: How Quicken's Verified Approval program provides peace of mind, ensures more closings, and works as a strong negotiating tool. How Quicken's customer service team works faster than smaller lenders, leading to happier clients and quicker closings. Why Quicken's trusted name and brand recognition is a plus for consumers. Why, despite relationships with multiple lenders, his multi-state team does the majority of their business with Quicken Loans. How working with Quicken Loans results in more referrals and repeat business. Download this free case study now to find out how Quicken Loans can boost your closing and retention rates!
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How to Recruit More Real Estate Agents Using 6 Core Sources
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The 'Four Pillars' of Brokerage Technology Tools
It's no secret that real estate brokerage business models are continually evolving, and tech innovation is happening at warped speed. In the fast-paced and highly competitive real estate industry, it can serve as a helpful reminder for brokers to focus on the "four pillars" of brokerage technology tools. Let's break down the "four pillars" of technology tools for your brokerage: 1. Drive Revenue With the industry's leading recruiting module, we make it easier than ever to target the agents you want to recruit and build rapport and meaningful relationships faster. With contact record details protected in the agent databases, agent adoption is greater and leads to more engagement with more of their spheres of influence, resulting in more business transactions. Additionally, our industry leading lead generation volume and conversion rates catapults new business opportunities leading to increased returns on investment. 2. Increase Capacity An advanced CRM productivity solution such as Elevate BOSS™ allows agents to stay on track with tasks associated with each stage of the pipeline for buyers, sellers, and renters. Daily coaching emails (morning reports) designed to focus the agent on the highest and best use of their time while reminding them about the customers that need attention now is a sure-fire way to maximize effective selling time and increase production capacity. 3. Save Time Currently, the typical agent manages 10 different and disparate technology vendors. The Elevate platform combines an agent's core services into one solution, providing best-in-class IDX websites, CRM, CMA, email and text message marketing, document storage, pipeline management, activity coaching, social media marketing and lead generation, plus much more. Time lost is time wasted, and agents need to maximize their time on the activities that matter most, driving the behavior that produces the most desired financial outcome. 4. Save Money The typical brokerage manages more than 15 different vendors, incurring costs exponentially higher than what can be available in one, consolidated, simplified solution. By providing IDX websites, advanced productivity CRMs, email and text marketing, recruiting module, document storage, CMA creation wizard, blogs, automated content, social media marketing, online lead generation, lead routing and lead scrubbing concierge services, there is NO OTHER platform in real estate that combines all of this functionality into one, singular solution. With an unrivaled price point, Elevate BOSS™ saves you money and time while improving production capacity and driving revenue to increase your "company dollar." Are you ready to meet the BOSS? Elevate BOSS™ helps brokerages concentrate on what matters most. Consider your current technology tools, products, and services and compare them to what Elevate BOSS™ provides. Are your current solutions meeting all your needs? If you are unsure, spend a few minutes with the Elevate Brokerage Development team to discuss your business challenges and determine if our solution can benefit your brokerage. < Schedule Your Gap Analysis Now >
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Elm Street Technology on Acquisition Trail with Fresh Private Equity Bank Backing
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77 Year-old Brokerage Has Modern Approach to Lead Generation
Talk about longevity: founded in 1943, Keefe Real Estate has been selling real estate in southern Wisconsin and northern Illinois for over three-quarters of a century. One of the keys to their success? They know how to adapt--and that's just what they did with their lead generation program. But as any brokerage manager will tell you, not all agents are willing to adapt and change at the same pace. Some agents already have their own lead generation programs in place, while others would need to be held accountable on lead follow-up in a new system. So Keefe Real Estate teamed up with realtor.com, which manages accountability for real estate firms and distributes leads in an unbiased manner. Tom Keefe, President and CEO of Keefe Real Estate, shares how they introduced this program into their firm, its track record of success so far, and how it's helped their most motivated agents close on millions of dollars per year. You have definitely been in it for the long run. What's changing at the company now that half of all homebuyers are finding the home they ultimately purchase online? We're in our 77th year now. The whole culture has been more referrals and more traditional marketing to build business. Some of our agents would invest in purchasing and working leads, but it was really an individual thing. We had been talking about doing more leads, but we had a lot of concerns about our ability to successfully manage the accountability side of it with follow-up. What made you decide to go with the realtor.com lead system? We had been talking about doing something, and we liked realtor.com and what we heard about the lead development aspect of their program. It takes on the management of leads and demands accountability from agents. It is performance-driven and unbiased in how leads are distributed. We've been successful for a long time and didn't want to completely throw out what we were doing, but we wanted to add this into our business. Change is sometimes difficult in an industry dominated by independent contractors. How did you weigh the risks and benefits? When we decided to go for this, we started out with a test. Now we have the results for about nine months. The program "self selected" a group of agents who are showing proficiency and success. They love the results and we've extended the contract for another year. We also like the benefits of changing the culture a little bit within the company and that also benefits the agents. Typically when a program goes well in a brokerage, that gives some lift to recruiting and retention. Has this been the case? We haven't really focused on the recruiting side of it so much because we wanted to make sure we were going to be on the program long enough that if we recruited someone, we could ensure they would have it. But recently, we brought on an agent from a different company who has taken to the realtor.com lead program very quickly. She said in the months that she's been at our company, she's gotten more leads than she had received in two years at her previous brokerage. As far as retention goes, when the agents succeed there is a retention benefit that has been positive for us as a brokerage. As examples: One agent will end up closing two or three million dollars this year through just the realtor.com lead program. I think that's what he would normally close in a year on his own, so for him it's really transformed his business. I think his first deal was $800,000 and he closed on it. He loves the program. Every time I talk to him about it, he just raves about it. He is someone who is definitely taking his business to the next level. There's another guy in our Illinois office who is a brand new agent in a second career. We did not know how this would work out for someone learning a new business from scratch, but he is one of the top three to five agents on the program. He could potentially be struggling without it as a newer agent. Now he can obviously convert and he is getting enough opportunities to develop really good closing skills. Is overall acceptance positive? How did you bring your agents along with you in this? Before we signed the contract, we called a special advisory meeting with about eight of our agents who have been with us for a while and vetted it through them. We got them in a room and talked through what we were going to do with referrals. We met with agents by going to all of our offices and presenting on it. Support people from realtor.com came out and we got as many people signed up as we could. In the first couple of months, we monitored it closely and called people consistently to find out what was going on and shared what was working or needed adjusting. We seeded the program with enough engaged people to build success and gain momentum. It took a bit of involvement from our management in the first two or three months, but since then it more or less will run itself until a new person joins. We will do maybe two or three trainings a year just to keep it fresh and keep best practices going. So overall a success? We see more agents are going to move in the direction of engaging with the lead system than away from it. Some agents are great at going out and getting their own business and some agents are great at handling it when we provide it to them. That's what we like about the program and why we want to keep it and continue coaching our agents to be better at it. Learn more about lead generation opportunities with realtor.com here.
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Lone Wolf Expands Marketplace of Real Estate Tools for 1.3 Million Agents in the U.S.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
Early-stage real estate technology start-up TourZazz allows agents to create and manage real estate property tour itineraries online in collaboration with today's home buyers. TourZazz CEO and Co-Founder, Stacy Spickes, along with her husband and long-time real estate business partner, Michael Spickes, developed TourZazz during their quest as top producers at Realty Austin in Austin, Texas, to better meet the needs of their clients. Stacy recently attended her first RESO conference and sat down to discuss how early start-ups and first-time attendees can tap into the value of RESO by attending one of its conferences. She first learned about RESO from the principal of WAV Group, a RESO charter member, who told her that TourZazz needed to be in attendance. Said Spickes, "The information has been invaluable, given what we do in our business as REALTORS® and also as property tech developers. It could not be more timely for us to be here." Stacy admits that she had not always been fully up to speed on the nuances of real estate data. "Having been REALTORS® in the trenches, boots on the ground, I know we've been unaware of all that's going on behind the scenes for our MLSs and our brokerages to get the data that they need so that we can do our jobs effectively," said Spickes. Putting on her technology start-up hat, Stacy says that attending the RESO conference helped her understand that her development team has important factors to consider during the development process, especially regarding awareness of current RESO standards. "It's not an option for us not to be RESO compliant," said Spickes. "We are not going to bring a product to the market that isn't RESO compliant, or I guess I should I say 'RESO Certified,' right? Because that's where we're ultimately going." RESO conferences offer TourZazz something different from other real estate conferences. "Most all the conferences that we attend are really from the sales agent perspective," said Spickes. "This is a whole different ballgame. Being exposed to all this technology and all the data conversation is just really a whole new world." Stacy appreciates the deeper tech insight a RESO conference offers, observing that, ultimately, it helps "the REALTORS® and the brokerages better serve the consumer, which I think is really what all this, at a high level, is all about." For their first RESO conference, Spickes said, "We came into this just wanting to be students. We've really just used this as an opportunity to just mine the brains of all these smarty-people around here and learn what we need to learn." "We are very aware that there is a lot that we don't know," she adds, "We're at a phase in our business where we just want to be sponges and students of the people that have gone and are going before us so that we can do things the right way." For other early property technology start-ups attending RESO conferences, Stacy offers some simple advice: "Show up and be here and engage and ask questions." Register for the RESO 2020 Spring Tech Summit Now! WARNING: Seats are filling up fast! Register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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