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6 Real Estate Trends to Keep an Eye on in 2020
The countdown to 2020 is officially on! That means one thing: planning season. We're taking a look back at some interesting patterns from 2019 and discussing our top picks for real estate trends to look out for next year.
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
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4 Reasons You Need to Update Your Web Browser Today
How old is your browser? If you are using Firefox or Chrome on your desktop or laptop PC, are you sure you have the latest version? Tech Helpline found that one-in-three callers were using a version of Firefox that was at least seven years old! Why should you need to be concerned about searching the web using an outdated version of any of the popular browsers? Let's look at four reasons that should motivate you to make certain your web browser is updated today:
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Top 3 Underused Commercial Search Functions in RPR
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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How Kyle Whissel became the #1 Team in San Diego
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
As a data junkie, I love Top 10 lists. So, when The Counselors of Real Estate releases its member survey of current and emerging issues that will have the biggest impact on real estate in 2019 and 2020, I'm all ears – and eyes. The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.
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Efficiency in the Closing Process with 3D Tours
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Everything You Need to Know About Retargeting
Let's talk digital marketing strategy, and more importantly, why your business should have one. Whether you're a savvy digital user or you identify as technologically challenged, it's always helpful to think about how to allocate your advertising budget and reach your target audience online. If you're new to the world of digital marketing or want to use your marketing dollars more efficiently, the first thing you should think about is retargeting. When implemented properly, it is a foundational piece of any marketing plan.
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Tech Helpline and Form Simplicity are on the road again!
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Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
What year did you buy the computer you use most for your work? When is the last time you upgraded its operating system? Are you using the most current version of your web browser? If you can't easily recall the answers to any of these questions, there's a strong possibility that it is time to update or replace your computer. Here's a brief checklist to help determine if updating your computer's software is enough or if it's time to replace this vital technology that helps you do your job.
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Hosting Events to Build Your Real Estate Business
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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Trends in Online Marketing and Lead Generation
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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Is Your Real Estate Seller Content Hitting the Mark?
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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Resources for Your Real Estate SEO Toolbox
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
CoreLogic announced that it has entered into an agreement with Homesnap, provider of the top-rated agent mobile productivity platform, to offer their mutual CoreLogic and Homesnap customers advanced integrations. These integrations between Matrix, CoreLogic's multiple listing software system, and Homesnap Pro will include full synchronization of contacts, prospects, saved searches and favorites between the two platforms, edit listing functionality, and ultimately, the ability to add a new listing.
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Keys to Buying Market Analytics Products
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Google Flags Websites that Are Not HTTPS as Not Secure
It's for your clients. It's for your security. It's for Google. Our team heard "rumblings" as early as two years ago from Google strongly "advocating" website owners move to HTTPS encryption to make the Internet secure and protect the privacy of your users. If you have not yet acquired an SSL certificate, you may have already noticed Google has flagged your website as "Not Secure" in Chrome.
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The Latest Trends in Market Analytics
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How MoveEasy Saves You Money When You Move
No one moves more than Americans. Across 16 major European countries, Gallup says the average European moves about four times in their lives. The average American? We move nearly four times as frequently — almost 12 times in our lifetimes. Moving is as American as hot dogs, baseball and apple pie. But unlike baseball, hot dogs and apple pie, for nearly everyone, moving isn't something we enjoy. For many people, moving causes stress — a lot of stress. One study in the UK, where people move just five times in their lifetimes, surveyed 2,000 adults who moved in the past three years. They found almost two in three people (61 percent) placed moving as No. 1 on their stress list! That's not surprising when you consider how much money and time moving costs. Think about this: if you move 10, 11 or 12 times in your lifetime, how much total time have you invested in moving? How much did all those moves, if you totaled them up, cost you? Making the right move As a real estate agent, if you could hook your clients up with a free, tech-powered concierge moving service that could save every client both money and a lot of time, would you be interested? That is the essence of MoveEasy: moving made simple by combining people plus tech. We provide a "white label" service that real estate brokerages can offer clients for free. It's both a moving and post-move concierge platform that combines a human concierge service with technology to make it easier to move and saves clients money. Because it's fully integrated with the brokerage's technology, MoveEasy streamlines the last mile of the transaction — the move. Agents can rest easier knowing their hard work to deliver exceptional customer service to their clients will continue until their clients are all moved in. Our human concierge not only provides excellent hands-on customer service but also helps clients select the right services at the right price. A new way to save Saving money when moving makes a big difference to the people making a move, and it's what MoveEasy offers every real estate client. When a home buyer or seller moves, there are a lot of changes, some beyond the client's control. The mover is often switching utility companies, phone and or cell providers, television and internet service providers, insurance companies and more. For example, digital services — internet as well as cable or satellite — are one of the most "switched" services when someone moves. And it makes sense. The average annual bill for television services jumped from $700 in 2000 to a whopping $1,200 in 2017, according to a study by Kagan, S&P Global Market Intelligence. Exploring all the digital service choices today can mean big savings over time. Because MoveEasy works with all providers, we can leverage our technology to compare the best local deals available instantly. Then our human concierge guides the mover personally through all of the details — covering what's in that fine print, so people are not caught by surprise. We use the same tactics with moving companies, as well as other local home services. Using MoveEasy provides not only a review of the competitive offerings by movers but also guides the person moving to ask the right questions. Because MoveEasy uniquely includes a human concierge to assist each real estate client personally, we can help match the services and special discounts that are available in the location where the client is moving. And because we manage a large volume of transactions, we can offer exceptional deals. In real dollars, the total savings across all services that MoveEasy offers quickly adds up to more than $500 for each agent's client. Saving more than money MoveEasy saves real estate clients a lot more than money. The amount of time someone saves using MoveEasy is stunning. Think for a minute how much time it takes your clients to complete all of their address-change notifications, reach out to their current utility companies to turn off the power and gas, cancel trash pickup, turn off the water, and stop their internet and cable or satellite services. Then they have to spend time researching which companies to contact for their new utilities, trash, water, followed by making calls to schedule appointments to set them all up for their new place. Your clients also have to spend a tremendous amount of time researching the best new packages for their internet and TV in their new home. All of this makes moving one colossal time suck. But with MoveEasy, a client can make just one call or click to begin a process that allows a human concierge to take over. MoveEasy handles many of the most time-consuming and mundane tasks to save an agent's client an enormous amount of time in the moving process. The best part for real estate agents is the fact that our human concierge service is designed to make the moving process go as smoothly as possible saving every buyer and seller time and money — so that an agent comes out looking like a hero for recommending MoveEasy to their clients. Venkatesh "Ven" Ganapathy is Founder & CEO of MoveEasy, moving made simple by people+tech at moveeasy.com. Also read Ven's column "Fixing the Last Mile in the Real Estate Transaction."    
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7 Real Estate Job Descriptions to Hire an All-Star Team
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Green Home vs. Smart Home (and the Top 9 Features)
Smart homes and green homes are growing in demand in many parts of the country. Yet, when people think of a smart home, some may think it is the same as a green home. Yes, they work beautifully together, but they are actually different. This article will highlight each and show you the key features that buyers are looking for now.
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Get More Leads by Posting Content Followers Want to See
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Tech Savvy Team's Highest ROI is with Print Marketing: Here's Why
We talk a lot about how real estate agents and brokers are finding phenomenal (and affordable!) success with Facebook Ads. Today, however, we're going to turn the tables and introduce you to a husband and wife team who decided to spend less on Facebook advertising and more on old-fashioned print marketing. Why? Find out more below--and discover the 3-piece mailer that drives seller leads to them. Using Tech for Offline Marketing When you hear of an agent forgoing cheap, digital ads in favor of expensive print mailers, "tech savvy" may not exactly be a personal trait you associate with them. But Dustin and Devon Fox of Pearson Smith Realty rely on a technology platform called Listings-to-Leads to create their marketing collateral, as well as their area's public records/tax system to identify mailing recipients. For each of their listings, the Foxes send out two mailers. One invites neighbors to the first open house, and the second—a "just sold" piece—details their strategy for getting sellers top price. So how do the mailers perform? "In the last four months, we've listed six properties directly from this and have four more coming soon," says Dustin. "The average sale price is $695k, and the average commission is $17,375. For each listing, our total spend is $625 between two mailings." To help us better understand why the ROI on their mailers is so high, Dustin shared the three pieces that their first mailer consists of: 1. Open House Invitation Letter for Nearby Homeowners The centerpiece of the Foxes' first mailer is the letter below that invites homeowners near their new listing to the initial open house. More importantly, the letter plays to homeowners' self-interest by stating that the sale of this home will affect the value of those around it--and invites the reader to contact the Foxes for more information. "It's offered the highest ROI for our recent business," says Dustin. The letter (here's a live example) is one of several tools and marketing templates offered by Listings-to-Leads. It's customizable, and the Foxes edit the flyer to make it specific to the neighborhood they're sending it to. 2. Client Testimonials What's the secret to gaining legitimacy and trust in the eyes of prospects? Client testimonials! In every mailer, the Foxes include a sheet of testimonials from past clients. Devon puts this sheet together using the online design tool Canva. Each testimonial includes the phone number of the client so that prospects can call with questions. "This super-charges your reviews and gives them immediate credibility," says Dustin. "We ask each sale if they mind getting a call if we ever need a reference. We’ve only had a couple actually get called." 3. Calendar Magnet For the final mailer component, the Foxes include a calendar magnet. "Our magnet forces us to use two stamps, but also gives us the possibility of the homeowner having something to hold onto," says Dustin. Indeed, the three components of this mailer give the package some real heft--and compels homeowners to take a second look. "It’s more expensive than postcards," says Dustin, "but I know almost all of these are at minimum getting opened and read." To select nearby homeowners to target with their mailing, the Foxes use the map function in their tax system and choose the 250 houses closest to their listing. What About Facebook? Though print mailers remain the core of their lead generation activities, Facebook is still part of their strategy. "We're using a smaller budget and have narrowed our focus to the same small radius that our mailers go out to," says Dustin. Their other trick for saving time with Facebook ads? Outsourcing—so to speak. "It’s very time consuming, but we pay our kids to do it for us." Brokers, arm your agents with the online and offline tools they need to win more listings. Learn more about Listings-to-Leads today.    
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
Project Aristotle A team at Google wanted to explore what types of people and qualities make up the "perfect" team. They studied 180 teams (115 project teams in engineering, and 65 sales pods), and ultimately defined five aspects of effective teams. We will explore these five dynamics, what they mean for a real estate team, and how you can implement them to improve your team efficiency.
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5 Black Hat SEO Tactics You Should Avoid
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How to Connect to a Computer Remotely
If you ever find yourself needing to access a computer remotely--either attempting to connect to a desktop computer at work or need to assist someone with their computer from afar--this primer is for you. Whether you have a Microsoft Windows PC or an Apple Mac, let's take a look at the basics you'll need to know.
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3 Ways to Refresh Your Tired Real Estate Website
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Realtor Safety: Preparing a Home for a Showing
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! In a recent edition of our agent safety video series, we learned how those who attack Realtors are different from the average criminal--they're outright predators who plan their attacks. In today's video, we'll learn how to set up a home for a showing in a way that deters those with a predatory mindset. This is the first in a miniseries of three videos on making a home safe for a showing. Watch the video above to learn the very first things you should do when you arrive at a property--and before your prospect shows up. You'll find out how to ensure that neighbors and passersby can see and hear you should anything go wrong. Stay tuned for next week when we'll reveal more tips for showing a home safely!    
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Realtor Safety: Navigating Stairs without Making Yourself Vulnerable to Attack
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Who's Attacking Real Estate Agents?
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! Can real estate agents get attacked in affluent, low crime areas? That's the question Lee Goldstein tackles in this week's Realtor safety video. The short answer: yes, absolutely. Violence against Realtors isn't a crime of opportunity--it's premeditated and planned out by predators. In this short video, you'll learn: How crime against agents differs from ordinary street crime Why the affluence of the area you serve doesn't matter The average profile of predators who target real estate agents--it may not be who you think! Stay tuned 'til next week for more tips and tricks on staying safe in the field!
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Realtor Safety: Opening a Lockbox and Door
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Understanding the Costs of Social Media Advertising
Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients. Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms.
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5 Tips to Finding Images for Your Website
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Using RPR to Impress Clients and Close More Deals
Thursday, March 23, 2017 at 11:00 AM PDT REALTORS® everywhere are answering questions about a property, a school, what sold recently and the overall status of a neighborhood and market trends with just a few clicks. If you're looking for new ways to deliver excellent customer service to both buyers and sellers, this class is for you! You'll leave know how to help sellers understand online value estimates and how RPR provides concrete data to help sellers comprehend market realities. You'll also learn how to use RPR's state-of-the-art mapping tools to pin-point searches, locate neighborhood and school info, analyze heat map data and much more for your buyers. Learn how to use RPR as your solution to ensure satisfied clients. Register now!
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Discover MLS-Touch!
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Listing Presentation Template, Skills, and Scripts for Agents
Thursday, March 9, 2017 at 9:00 AM PST If you're like most agents, you're always on the lookout for new ways to seriously impress sellers at your listing appointments. Now you can use our updated Listing Presentation Template, Skills, and Scripts to impress sellers and have a perfect listing appointment — every time! Convincing sellers that you're the right agent for the job just got a whole lot easier. Join us on Thursday and we'll show you exactly how it's done! Here's what you will learn: The 5-Step Listing Appointment you can use to impress any seller and convince them YOU are the right agent for the job Field-proven, effective updates for your listing presentation so you can stand out from the competition and close more deals Powerful negotiation tactics, and how to talk about your services and skills so you can easily persuade and inspire confidence in your clients Free, professional-looking templates you can use immediately to improve your success rates and ace every listing appointment Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Top Producer: Ask Us Anything!
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See SmartTargeting in Action
Wednesday, March 15, 2017 at 10:00 AM PDT Join our top Sales Manager Adam Long for a tour of SmartTargeting, the platform agents across the country use to increase their listings business. See first-hand how predictive analytics identify top seller prospects, and how targeted marketing campaigns help you engage and convert these homeowners when they are ready to sell. Register now!
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Facebook for Sellers: Concrete Ideas for Closings Using Facebook's Ad Manager
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What's New? The Latest and Greatest from RPR
Wednesday, March 15, 2017 at 9:00 AM PDT We'll review the most recent changes to RPR in this ever-evolving class! RPR regularly adds enhancements and new features to our Website and Mobile Applications so you are always ready to meet new client demands. This class is designed for advanced RPR Users who want a quick look at what's new! Register now!
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Reesio Training
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Facebook Advertising and Seller Lead Generation
Tuesday, March 14, 2017 at 10:00 AM PDT You will learn how to use the tools in Listings-to-Leads to: How to market listings on Facebook for buyer and seller leads. How to advertise on Facebook for Seller Leads. Other tips on using social media, email, blogs and more to generate seller leads. Register now!
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Keep Yourself Trending with the NEW zipForm® Mobile
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Sales Are Looking Up!
Every Monday thru Friday at 10:30 AM PST Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Launching a Real Estate Brand from Scratch: Baby Steps and Big Changes
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Getting the Most out of the RPR/zipForm Partnership
Tuesday, February 21, 2017 at 10:00 AM PST We're working to help streamline your business! RPR and zipForm have come together to help you get the most of out of these two powerful REALTOR business tools. RPR is NAR's wholly owned subsidiary and is a national property database, offering a large range of data, tools and reports to better serve your clients and customers. zipForm® is the Exclusive and Official forms software of the National Association of REALTORS®. We'll show you how to seamlessly move between RPR and zipForm to improve your business efficiencies. Register now!
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
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Paperless Files like a Pro: Fast, Efficient Document Management
Tuesday, February 21, 2017 at 10:00 AM PST This session will cover how to set up transaction templates and start a new transaction file while automatically associating forms and features to have more efficient and consistent files. We will also cover document management, how to link a document to an MLS listing, slice / merge and mark-up documents, as well as how to add sub-folders. Register now!
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Real Estate Agent vs Broker: What's in a Name?
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Win More Listings with the Ultimate Go-To-Market Plan
Thursday, February 16, 2017 at 9:00 AM PST It's the listing appointment advantage you've been looking for—a step-by-step plan that shows sellers exactly what you'll do that no other agent will. We call it a "Go-to-Market Plan." It's our process for marketing and selling a listing, and it leaves sellers with no doubts: "You're the right agent for the job." Register NOW so you can learn how to give sellers an irresistible reason to chooes you over the competition ... every time! Here's just some of what you will learn on Thursday's free training: Our totally effective "Go-to-Market Plan," and how to use it to impress sellers, stand out from the competition, and win more listings The unique scripts and dialogues from Garry's "Listing Appointment Toolbox" to separate himself from the competition and effectively explain the Plan to sellers Cost-effective online marketing strategies that create MASSIVE online exposure for your listings... you'll sell listings faster and for more! Step-by-step walkthroughs of low-cost, but powerful Facebook Ad campaigns that are bound to increase your market influence AND generate future home buyer and seller leads Got questions? We're having an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Win More Listings and Outsell Your Competition
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What's ahead for Trestle in 2017?
Trestle Subscriptions Trestle continues to pick up steam, and CoreLogic reports that 90 MLSs, representing over a half-million members, have subscribed to Trestle. If your organization has not subscribed to Trestle yet, please consider doing so today. There is no cost or ongoing obligation to sign up and review Trestle in detail. This is a great time to achieve RESO certification and position your organization to benefit from the opportunity Trestle represents. What exactly can Trestle do for you? The initial benefits of subscribing are outlined below. Data Dictionary Certification CoreLogic® helps maintain RESO Data Dictionary Certification for Trestle subscribers that are members of RESO. If you are an existing subscriber, CoreLogic has been working with RESO to re-certify the data dictionary on your behalf. Re-certification is processed automatically as each anniversary approaches, and this year resulted in an upgrade to 1.4 Silver designation. This is provided to RESO members with a Trestle subscription at no additional cost and without any intervention on your part. To check your certification status, please visit reso.org. If you are a new Trestle subscriber and a member of RESO, CoreLogic will help to secure Data Dictionary Certification on your behalf.
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DocuSign Transaction Rooms for Real Estate: Broker Edition
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10 Ways to Earn More Business than Your Competition with RPR
Thursday, February 9, 2017 at 11:00 AM PST RPR is more than a comprehensive database. It provides tools and resources to help expand your business. During this session, you'll learn how to use RPR to improve prospecting and farming strategies, run accurate comp analyses, identify distressed properties and their impact on neighborhoods, set industry standard values on home investments, and more! You'll also get a quick overview of RPR Mobile™. Start impressing clients - register for this class today. Register now!
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Discover MLS-Touch!
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Sales Are Looking Up!
Every Monday thru Friday at 10:30 AM PST Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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The Power of Automation: Sync your transactions to QuickBooks
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Tired of manually managing transactions? (10/26)
Wednesday, October 26, 2016 at 11:00 AM PDT Our weekly 15-minute webinar covers all the basic functions of the Brokermint system, starting with document upload, task management to more advanced functions like e-signature, pdf split-merge and Google Calendar. How to use Checklists that provide consistency for all users. Create Custom Fields – it's your business – make it personal. Set automatic Reminders for the items that matter most. Tasks – allow the system to prompt you for the necessary items needed to complete a file. No thinking, just doing! Register now!
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Getting Started with Listingbook (10/24)
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Lost a Listing? Never Again with These Proven Secrets of Top Agents (10/19)
Wednesday, October 19, 2016 at 10:00 AM PDT Have you ever lost a listing to another agent that you felt you had in the bag when you left the seller's house? Find out what that winning agent most likely did and said during his or her presentation in this step by step webinar that hyper focuses on the listing appointment. Pat Hiban has interviewed over 400 top Real Estate agents on his podcast and hand selected 8 of the best to sit down with and give him their listing presentation exactly how they give it to a prospective seller. What he found was there were 6 crucial steps that almost all of them used consistently. In this webinar Pat will explain the six step process and go into detail as to what is said and done during these steps and why. Discussed will be rapport building, commission improvement techniques, objection handling and more. As a bonus Pat will give all webinar attendees access to several videos included in course he created from these agent interviews for free plus a discount coupon for the entire course should they wish to investigate these agents techniques further Register now!
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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RPR Overview for Broker/Owners and Management (10/6)
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Today's Sellers Demand Great Digital Marketers (9/29)
Thursday, September 29, 2016 at 9:00 AM PDT When we agree to take on a listing, we are promising to do everything we can to help our seller get the best possible price for the home. Yet many agents still use the "Old Way" to market properties. They simply place a sign in the yard, put the listing in the MLS, and pray it sells. When we don't do more in today's digital age to expose listings to as many buyers as possible, we do a huge disservice to ourselves and our sellers. Help us fight the broken promises of the "Old Way" and join us this Thursdayto learn skills and strategies to win more listings and give sellers what they want! Here's just some of what you'll learn on Thursday's webinar: How to win over sellers and beat other agents at the listing appointment with a proven property marketing plan to sells homes faster, and for more! A guide to the fundamentals of digital marketing strategies and best practices, plus how to create an online presence that wins customers How to showcase your new digital marketing expertise to sellers, including slides for your listing presentation, sales narratives, lead generating marketing tips, and much more! How to dramatically increase your market influence as a real estate digital marketer, which will generate many more future home buyer and seller leads and a pipeline full of opportunity Register now!
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Get More Clients With This Million-Dollar Lead Conversion Plan (9/28)
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
Thursday, September 29, 2016 at 2:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Creating Listings in Low Inventory Markets (9/28)
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How to Build a Winning Brokerage (10/4)
Tuesday, October 4, 2016 at 10:00 AM PDT Learn from industry expert Greg Fischer and W+R Studios' own Ricardo Bueno on tools and tactics used by today's leading brokerages. We'll discuss topics like branding, tools for brokers, how to stay ahead of the competition, and how to recruit and retain the best to build your brokerage into a winning team! Register now!
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
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Discover MLS-Touch! (9/26)
Monday, September 26, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Three Ways to Build Listing Inventory Using RPR (9/26)
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Sales Are Looking Up! (9/19-23)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Setting Up and Maximizing Your ListHub Pro/Pro-Plus Accounts (9/22)
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Top Producer: Ask Us Anything! (9/21)
Wednesday, September 21, 2016 at 10:00 AM PDT If you have questions regarding Top Producer® and Market Snapshot® that you want to be discussed in an interactive method, then our live "Ask Us Anything" session might be just what you're looking for! Ask Us Anything is a new concept led by our Product and Customer Service teams. Come ask questions, or just listen to the dialogue and learn something new that you can incorporate into your business. Who knows maybe a sneak peak here and there into things we are working on... shhhh! Register now!
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Five Fabulous Features of zipForm Plus (9/20)
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The Tech + The Talent: Meet Your Ace (10/13)
Thursday, October 13, 2016 at 11:00 AM PDT When working in a growing small brokerage or team, there is a specific mix of technology and practice that is needed to drive growth. Paying for leads in not enough. In this discussion, a panel of digital marketing experts from Boston Logic will explore the combination of systems and practices that drive growth for a small brokerage or team, which they have developed through working with hundreds of brokerages nationwide. Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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FSBO and Expired Listing Campaigns Proven to Get More Listings (9/15)
Thursday, September 15, 2016 at 9:00 AM PDT With the right information and persuasive scripts, you can turn more FSBOs into your listings -- the smart way! Want smart tips, scripts, and done-for-you campaigns to turn more FSBOs and Expired listings into clients? Join us Thursday for a live training webinar. Here's what you will learn: How to use the "What's my Home Worth?" strategy to get more seller leads on Facebook (and capture their information!) Highly-effective scripts to inspire confidence in sellers who have experienced an expired listing High-quality, persuasive scripts to open a meaningful dialogue with FSBOs without feeling pushy or putting-off the sellers The perfect marketing plan to show FSBOs exactly what they don't know, and how you have the skills to sell their home for more The best, most powerful stats to help you handle the biggest FSBO objections Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Facebook Lead Generation for Agents and Offices (9/20)
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Reesio Training (9/14)
Wednesday, September 14, 2016 at 12:00 PM PDT This webinar is a full-length demo of our entire product. You will walk away from the demo feeling trained and knowledgeable on all of our great features. Webinars are 1 hour long, and we'll be able to answer all of your questions during it. During the webinar, you will learn how to: Create transactions in Reesio Create and add compliance and workflow templates including creating and assigning tasks Manage your documents including uploading, sharing, editing, and eSignatures and more! Register now!
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Are you tired of losing clients to the competition? (9/13 and 9/15)
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Discover MLS-Touch! (9/15)
Thursday, September, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Adwerx: Real Estate Advertising for the Digital Age (9/15)
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REALTOR® Safety Webinar: Get Smart about Smart Homes and Your Safety (9/14)
Wednesday, September 14, 2016 at 11:00 AM PDT Being safe starts at home, and by now we're familiar with most of the usual safety measures homeowners take - deadbolts, window locks, even basic security systems. But, in this brave new world of technology, what about smart home devices? What do you, as REALTORS®, need to know about these devices to best inform and protect your clients? What do you need to know for yourself to ensure your own safety? You may learn some things that open your eyes, and you'll definitely walk away with knowledge you can start using immediately. Register now!
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
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zipForm Plus Timely Tips and Tricks (9/14)
Wednesday, September 14, 2016 at 12:00 PM PDT Use zipForm® Plus and its time-saving features to get you up and running for your next deal! Enhanced User Interface, E-Signature Integration, Notifications, and Advanced Search Tools are all available to help create a smooth transaction process. Build consistency with time-saving templates Complete forms with Cloud Integration capabilities Quickly search and filter transactions and Save results Register now!
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Propelling the Sales Cycle Forward with Broker Tools from Top Producer (9/13)
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AuthentiSign and the Counter Offer (9/13)
Tuesday, September 13, 2016 at 8:30 AM PDT AuthentiSign and the Counter Offer will show the steps to Prepare a Counter Offer Form, Upload a 'Buyer Signed' Purchase Offer and prepare both for e-signing. We will highlight the signing participants steps to access and accept the prepared contract packet. AuthentiSign is e-Sign and UETA compliant as well as FHA approved! We look forward to 'seeing' you there!! Register now!
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Introducing Wise Agent (9/13)
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From Cold to Sold: How to Get Leads to Respond (9/7)
Wednesday, September 7, 2016 at 10:00 AM PDT You may have HOT leads hiding in your database! Join us for Power Hour to learn how to quickly find dormant leads in your system and unique strategies to get them to engage with you. Plus, take away scripts from top agents proven to generate a response. Your next sale may be right at your fingertips, join us to learn how! Join the webinar to learn: Tips and scripts that get results How to effectively target newsletters and mailings How getting out of your comfort zone can boost your business Register now!
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Using Targeted Facebook Ads to Fill Your Pipeline (9/8)
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Welcome to Top Producer: Build Relationships, Build Your Business (9/8)
Thursday, September 8, 2016 at 10:00 AM PDT To make sure you get off on the right foot with Top Producer®, we're hosting a webinar to help you get up and running in no time flat. During the webinar we'll: Introduce you to our team and show you some cool resources. Show you 4 simple steps that'll have you reaping the benefits of your CRM right away. Answer any questions you may have. So take a stress-free break and register today for this 45 minute, can't-miss webinar! Register now!
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