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Friday Freebie: 2015 Marketing Plan

January 22 2015

Over the past two weeks, we've been taking a look at "freebies" that will ready your business for the year ahead. First, we broke you in easy with a 15-task checklist that prepared you to operate at peak efficiency in 2015. Last week, we introduced you to a comprehensive business planning guidecomprehensive business planning guide with worksheets to help you set goals and determine how to achieve them.

Now that you've got the heaving lifting done and a plan ready to go, we're going to polish things off with a free guide to creating a 2015 marketing strategy. Read on to learn more.

2015 Marketing Plan, courtesy of Trulia

frifree trulia 2015 mrktg guideI have a strange confession--I love worksheets. Not the terrible, dittoeddittoed things that were a staple of elementary school, but worksheets that let you assess your needs, set goals, and formulate actionable steps to reach those goals. Like last week's Business Plan, this guide is full of worksheets that help you determine things like:

  • This year's focus
  • Target audience
  • Brand strategy and positioning
  • Key messages
  • Key tactics
  • Key channels
  • Marketing budget

The guide also includes a half dozen pages of marketing advice, 17 pre-planning questions, sample goals and strategies, and more. If you're ready to get started, download Trulia's 2015 Marketing Plan nowdownload Trulia's 2015 Marketing Plan now!

About Trulia, Inc.

Trulia gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at kelly[at]retechnology[dot]com.