Most real estate brokers have made the switch from paper newsletters to e-newsletters, sending out market reports and other news to practically anyone their business has touched. But are they reaching people during a time when they're receptive to opening the email and reading the message, or will they just click "delete"?

Email and e-connectivity have made staying in touch with real estate clients, prospects and colleagues on your mailing list a lot easier. If you're sending out a quarterly newsletter, you're really going that extra mile. But research shows that there's a right way and a right time to check in with your real estate contacts.

According to data from sources like Hubspot, there are certain times of day and certain days of the week where contacting people as part of your real estate agent marketing strategy is optimal. According to the data:

• Sunday is the worst open rate day
• Thursday is the best, followed by Wednesday and Tuesday
• Between 2 and 4 p.m. is the best time to send
• Between 4 and 9 a.m. is the worst

Some of these figures might seem obvious. Who wants to open a marketing email on Sunday? But what you're seeing here is the fact that your real estate agent marketing email is competing with work emails (which pile up on Monday mornings) and personal emails (which might come through more on the weekends). Also, mornings are busy and productive times for people, making them more likely to open something that rolls later in the afternoon.

To view the original article, visit the ReachFactor blog.

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