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Best of 2014: 10 Best Lead Pickup Lines for Agents

December 23 2014

We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #7 in our countdown. See #8 here.

leadpickup truliaConnecting new clients can induce a bit of déjà vu—the same anxiety that made you too nervous to ask a date to the dance or reluctant to talk to the attractive girl or guy across the room can hold you back in business.

If you've ever run into new conversation anxiety or just aren't sure how to kick off the chatter when new clients loom, this post is for you.

Here are 10 (adaptable) pickup lines to help you start conversations that turn into deals:

For When You're Working on the Go

A great way to kill two birds with one stone is to go mobile with your office. Consider working at a local coffee shop, restaurant, or co-working space. Not only will you find some renewed focus, it can be a great opportunity to connect with prospective clients in person. Find a local restaurant with Wi-Fi and try out some of these client pick-up lines.

1. "Do you come here often? I could use your opinion about something..."

2. Show them a listing and ask, "What does this house remind you of? How would you describe this house?"

3. How did you find the place you live in?

The best way to have a great conversation that results in a lead is to get the other person talking. These open-enders will help you learn a little about the person and smoothly shift the conversation toward the business.

Of course, you should keep a stack of business cards with you when you're working on the go to help prospective clients remember who you are and how to contact you. Check out these real estate business card tipsthese real estate business card tips to make sure your cards have everything they need.

Use While You Schmooze

Networking is a must for every professional. That's part of the reason we head to the mixers, receptions, and events around town. For an agent, picking up clients at these events can sometimes be tricky. Here are three pick-up lines to help you engage future prospects.

4. "What a beautiful venue. Have you been here before?"

5. "How did you hear about this event?"

6. "Wow! I really like that (item of clothing or fragrance) you're wearing."

When you're networking, the best way to get the conversation going is to find the common ground. At an event, you already have it. The things you're seeing or cause you're supporting is a great pivot point for dialogue. Start with these, follow up with a name request, and then ask them about what they do. The common response is for them to ask the same of you and then you have your chance to show off your business elevator speech.

Social Media Client-Bait

Last, but definitely not least, is social media. Lead farming has been happening online for years. So much so, that many consumers zone out when they see ads on on general sites like Facebook. When you are looking for new leads here, starting organic conversations about your business is best. Here are a few conversation starters that remind people you're in the business in a friendly way.

7. Post a news headline and ask, "Do you think this is true about (or for) our area? Why or why not?"

8. Share a listing photo and ask, "Caption this home..."

9. "What's the best place to live for [insert a Fair Housing Friendly lifestyle descriptor]?

10. "This is hilarious...."

Whether you're using real estate humor or shocking headlines, the goal with connecting on social media is to create a conversation. If you see an article or photo that has a ton of clients, it's great fodder for sharing.

Unfortunately, simply having and using social media accounts isn't enough. It's possible to shoot yourself in the foot while generating leads on social media, so make sure you aren't committing these social media mistakesthese social media mistakes that agents frequently make.

trulia Engaging Online Leads

This article was originally published on the Trulia Pro blog. You find it, and other articles for real estate agents, herehere.