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Real Estate Tech In-Depth: Our Top Broker Product Reviews from 2014

December 23 2014

ipad confusedThroughout 2014, we've been publishing a series of articles that guides brokers through the technology selection process (see the full list of articles here). While those provide a helpful overview of broad technology categories, the next step is for brokers to learn more about a single product in more detail.

That's what our product reviews column does. Each review offers an in-depth look at an individual product, complete with screenshots and an overview of all major features. In 2014, we published a handful of broker product reviews, and we've rounded them up here for your convenience. Take a moment to learn more about a new technology that could help your brokerage (and stay tuned for our round-up of over a dozen agent reviews!).

Market Videos for Brokers

market videosMarketVideos.com is a collaboration between Terradatum and VScreen. The basic concept is to offer market data for a specific region in an appealing video format. The data shared in the videos includes median listing price in the region, days on market, and other key metrics. Data comes directly from the local MLS. The videos are aesthetically appealing, include a pleasant voiceover as well as music, and fit a great deal of useful information into a short format. They are updated automatically every month, meaning that you won't need to remove an embedded video on your website and embed a new video each month. Rather, you can set it and forget it.

globalWOLF

lwolf globalWOLFglobalWOLF gives brokers an easy way to manage office and agent websites. It features full integration into Lone Wolf's Complete Enterprise Solution for seamless tracking of web leads, analytics, and beyond. Its websites are designed to attract consumers and build traffic while being simple for agents and office staff to use. globalWOLF offers tools for SEO, mobile, social media, and more to help you accomplish these goals.

Lead Manager

voicepadThe most compelling of VoicePad's Lead Manager isn't Lead Manager itself – it's the data that populates its backend interface. After all, any lead generation and management tool is only as powerful as the leads that fill it--and the leads here are better than ever. The company now has the ability to associate an individual (via name, email address, and/or phone number) with a property view on a VoicePad mobile website, allowing them to identify and track previously anonymous Web hits.

DocuSign for Real Estate PLUS, Broker Edition

docusign transaction roomsWhen DocuSign acquired Cartavi, it was easy to imagine great things as a result. We waited eagerly to see what DocuSign would do with this powerful new tool in their arsenal, and were excited to see Transaction Rooms unveiled earlier this year. In addition to robust functionality for agents, DocuSign has added some valuable features built specifically for brokers. When we took a closer look with a guided tour, we were NOT disappointed.