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Best of 2014: 11 Questions to Ask Buyers After a Showing

December 22 2014

We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in August and is #9 in our countdown. See #10 here.

realtor serviceHow saleable are your listings? One way to find out is to collect feedback from buyers who have toured them. Listing agents can, in turn, use this information to initiate sometimes tough conversations with sellers about price and marketability.

Buyers and their agents are under no obligation to provide you with feedback, of course, so it's best to limit the number questions you ask post-showing. We turned to a top producing Realtor to find out what's most useful to ask. Below is a list of questions that San Diego broker and agent Alan Shafran asks to elicit helpful feedback from buyer's agents who have shown his listings.

1. Is the property priced accurately?

2. Was the property misrepresented in any way in the MLS?

3. Did my brokerage make it easy to show the property?

4. What did your client like most about the property?

5. What did your client like least about the property?

6. Was the home easy to show (was the home clean and the owners gone)?

7. Are your clients considering a second showing or making an offer?

8. If they are not considering a second showing or making an offer, why?

9. What do you think about the condition of the home compared to others your client is considering?

10. Did this house make the buyer's top 3?

11. What would help the condition? (For example: remove clutter or clean, refinish floors, remove odors, etc.)

For the majority of his questions, Alan provides multiple choice answers. This makes it easy and painless for busy buyer's agents to respond to his surveys. Other questions, like "What would help the condition?" should allow for open paragraph responses for the most useful feedback.

The above questions are just part of what Alan shared during our recent webinar. Watch the recording now to also learn about Alan's favorite tool for managing all aspects of his showings, from scheduling to feedback.