If you're a real estate agent working today and you have not incorporated video into your marketing mix, you are missing a critical component of building your business. Attention spans are getting shorter and the digital house-hunter would prefer to watch a video of a listing rather than scroll through a page full of text and photos

Research shows video marketing is six times more effective than traditional print or online advertising.

As well as home video tours, consumers are searching for videos that can help them in their home buying process. From research on communities and schools to establishing a connection with what brokerage they should work with, video marketing has now become a de facto requirement for real estate agents.

And technology companies are keeping pace with the emerging popularity of video, developing apps that are making it easier for an agent to not only create listing videos but let them tell their own story.

Ezflix, an app developed by RealBiz Media Group, is aimed at helping agents and brokers utilize video marketing.

The ezflix app gives real estate agents the ability to create, capture, edit and publish video in a matter of minutes, directly from their mobile phone. Ezflix allows agents to access all their MLS listing photos, arrange them in sequence, shoot and add new photos or live video, add voiceovers and publish to their favorite sites.

According to Dan Skoglund, director of enterprise sales for RealBiz, "Every listing deserves its own story and the agent needs a way to tell it. The idea is to be as community centric as possible, with videos of everything from churches to schools, communities to neighborhoods--content that provides real value to home buyers. We want to give the agent a way to use video to present the listing so that it really stands out as something different."

The benefits cannot be ignored. Studies show that the use of video can increase Google first page ranking, conversions and open rates meaning higher engagement levels and ultimately more leads.

With some agents choosing to work virtually, there's often less office staff available to help agents in the management of their listings. Ezflix is intended to help agents save time, money and even a drive back to the office.

The ezflix ecosystem enables agents to showcase new listings, update current ones, and add relevant, engaging video content delivered with their personal branding on a mobile friendly viewing platform. Then with a simple press of a button, ezflix syndicates to portals, YouTube, websites, MLS and social media platforms.

Creating video listing presentations on demand will give an agent an edge over competitors. Being able to create, and edit listings on the fly gives agents a better chance at gaining new listings while managing the ones they already have.

Apps like ezflix are set to challenge the existing video marketing landscape. They are making what was once difficult and expensive (getting great video on your listings) into something that is now easy and accessible from their mobile phone.

For more information on ezflix, visit www.ezflixapp.com.

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