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Friday Freebie: 7-Day Lead Conversion Plan

October 30 2014

Recently in this column, we've talked about ways to find and generate leads in the fall and winter months. But once you've found those leads, what's next?

Step one: RESPOND TO THOSE LEADS. It seems so simple, but you'd be surprised how many leads are ignored (hint: it's almost half). It's not enough to just respond, either; you need to respond as soon as possible. This is particularly true during real estate's "off season" when the market is slower and competition for clients is fierce.

Building Your Pipeline All Year Long

frifree trulia 7 day conversionWith that in mind, today we'd like to introduce you to a free guide from Truliafree guide from Trulia that shows agents how to convert a lead into a client in just seven days. It lays out in clear language what needs to be done on each day and even offers a 3-step action plan for execution of that day's goal.

The guide puts emphasis on persistence, and research absolutely backs this up. A WAV Group study notes that agents typically give up on a lead after an average of 1.5 call back attempts and 2 emails. That's too soon! In the same study, a leading brokerage with a track record of success followed up 5-11 times.

Fortunately, Trulia's guide takes the guesswork out of converting leads. Follow their suggestions and even tweak them as you see fit. Within a week, you will have established yourself as a consummate professional and your lead's Realtor of choice.

Download Trulia's '7-Day Lead Conversion Plan' now!Download Trulia's '7-Day Lead Conversion Plan' now!

About Trulia, Inc.

Trulia gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at [email protected].

For a collection of past Friday Freebies, click here.