The company blog is here to stay and is still one of the best promotional tools agents and brokers have at their disposal. A well-crafted blog will drive traffic to your website and increase your visibility to potential customers. It's a great place for agents to showcase their talents and expertise. Scroll down and read our four easy tips for driving traffic to your real estate blog.

You don't have to create the original content:

Well, you do but the content does not have to created in-house. It just has to be published on your company or personal blog for it to count. Busy agents and brokers should consider hiring a local freelancer to generate quality content. If your real estate business has a tight budget you still have options. Try looking to local universities for help finding quality writing interns. Talented students are always looking for professional experience.

Bonus Tip: When you hire out for a blog post, make sure to let the writer know about any search engine optimization strategies you're running so the article is written SEO perfect.

Write about what's hot:

You don't have to go in blind when it comes to content creation for your blog. Look to Twitter to see what is trending with your customers and tailor posts that hit on these subjects. This will increase the chances of customers reading your blog. Keep an eye out for popular news stories circulating among your customers and identify opportunities to add your own commentary.

Bonus tip: This is where you can check for what's trending on Twitter!

Make friends:

Don't be afraid to form partnerships with other businesses blogs—even if they are considered competition. Collaboration is can be mutually beneficial and relationships can help business blogs build an audience quicker. For example, offer to write a guest article for a blogger in return for one in return. This will allow you to reach new readers and more importantly—potential customers!

Bonus Tip: Find a blogger with a bigger audience than your own but make sure you can bring something positive and meaningful to their site.

Pack posts with media:

People want to be entertained when they read blogs so try to pack your posts with diverse and visually pleasing media. This includes pictures, funny or informative videos, graphs, quotes, and data. The possibilities are endless--just don't go overboard. Cat pictures are no substitute for quality written content.

Bonus Tip: Make memes—they are easy to create, share and understand. There are plenty of free meme generator sites that require almost no design background.

To view the original article, visit the Realty Commander blog.