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Getting Comfortable With RSS – Part 2

February 18 2011

rssIn my prior post about RSS, we introduced the concept of RSS and RSS readers.  Hopefully, you have had a chance to have a look at the Google Reader, and perhaps you are starting to develop an interesting list of subscriptions.  In this post we will look at some business possibilities for your RSS subscriptions:


Personal Knowledge:

Want to sound like you know what you are talking about in a discussion of current events?  Want an edge in a debate about real estate specific topics.  Want to share what the thought leaders are talking about or be the person who always has the most interesting stories?  Have that knowledge served up to you 24/7 – just subscribe to the right stuff.

Here are a few examples:

Interesting and unusual  stories:  Try MentalFlossMentalFloss, The Smoking GunThe Smoking Gun, NeatoramaNeatorama, and LifeHackerLifeHacker. Keep up with the thought leaders:  Brian SolisBrian Solis, Chris BroganChris Brogan, and Seth GodinSeth Godin, just to name a few. News (local to worldwide) :  From FoxFox to Al JazeeraAl Jazeera, you can subscribe to any spin on the news that interests you. Real Estate:  Check out some of the better and more famous real estate bloggers:  Jim KlingeJim Klinge, Missy CaulkMissy Caulk,  Tom RoyceTom Royce, and Jay ThompsonJay Thompson to learn about good real estate blogging.  Check  Agent GeniusAgent Genius,  Agency LogicAgency Logic and Housing WireHousing Wire for real estate news. Technology:  Tech CrunchTech Crunch and MashableMashable. Get the picture?  There are millions of feeds out there.  Don’t just use my example list.  Always be on the lookout for good content.   One great source is the links posted by your Twitter and Facebook friends.

Content To Share:

In a short time you will have the best of the Internet served up to you.  You will be smarter for it.  But what else will you do with all this interesting  and useful content?  Share it!  Tweet links to the great posts.  Post useful links on your Facebook page.  Refer to links and content in your blog posts.  Create your own RSS feeds of interesting posts from others with Delicious, Friendfeed or LifeStream.  Remember that what you share on the Internet raises your credibility and clout.


Managing Your Valuable Time:

Just because you subscribe to a feed doesn’t mean you have to read everything in it every day.  Some of the larger sites feed hundreds of items a day.  Learn how to use your reader (remember I like Google Reader Google Reader) to categorize, sort, and prioritize your feeds, and quickly save and share useful posts.  Learn the shortcuts, and don’t be afraid to delete unread feeds if time doesn’t permit you to look them over.