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Lead Generation 101

August 22 2014

lead sales mazeFinding new business is a challenge in every industry. The good news is that technology has made acquiring new buyers and sellers a bit easier for real estate professionals. This technology goes about generating leads a variety of different ways and can vary a great deal in effectiveness. That's why it's especially important to do your research, and know the questions to ask technology vendors.

To help you learn more about lead generation tools, we recommend reading the following articles. They're a good place to get started:

Choosing the Right Tool

If you're in the market for a lead generation solution, there are questions you can ask to evaluate which option is right for you, like:

  • Will the leads I'm given be exclusive to me?
  • Where are these leads coming from?
  • How "hot" are these leads?
  • Are they buyer or seller leads?
  • What information will I be given? Phone number? Address? Email address? Property search details?
  • If I use a product for lead management and routing, is this lead generation technology compatible?
  • How many leads should I expect?
  • What is the average cost per lead?
  • How long is the term of agreement?
  • Do I get any special pricing because I am a REALTORĀ®, because of my brokerage, franchise, network, or MLS participation?

Find more questions to ask in our 2014 Technology Guide2014 Technology Guide. It's a free resource for real estate pros who want to learn more about the technology products available to them.

Here is one lead generation tool highlighted in the Tech Guide:

  • BuyerMLS: This tool allows listing agents to search for missed opportunities and enables buyers to view homes that are not listed on the MLS.

For more information on the option above, download the full guidedownload the full guide. For a full list of Lead Generation solutions, visit our Product Directory.

More in the "Tech 101" Series

This is the latest in a series of articles that explores the spectrum of technology products available to real estate professionals. Each post covers what a specific type of technology does, how to evaluate solutions in that category, and available options. Here's what we've covered so far:

Stay tuned for more!