#ICSF Day 2: Tech Adoption, Branding, UX and...Surfing

It may just be my inner Californian talking, but a presentation that employs surfing metaphors is okay in my book. Judging by all the tweets surrounding broker Matt Beall's talk during Inman Connect San Francisco's second day, that assessment is correct.

Day two featured a robust schedule of speakers and sessions, ranging from Bran Inman's interview with RE/MAX CEO Margaret Kelly to a panel of buyers sharing their experiences as consumers. There were plenty more hella gnar presentations at Inman Connect today. To glean the best nuggets of wisdom, we took to Twitter to follow the official conference hashtag, #ICSF.

(Missed our coverage of Day One? Read it here!)

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Zach Schabot - Love this philosophy from @mattbeall "Don't leave waves to find waves" #ICSF

Rosemary Buerger - What do you do in a lull? You paddle and position yourself to ride the next set of waves! @mattbeall Love this! #ICSF

Jay Thompson - I wanna learn to surf. #icsf

Chris Smith - “@LisaArcher: I want a salesperson to sell my house. Credible, engaging AND a closer. @bradinman #watercooler #icsf” http://ow.ly/zfviI

Jay Thompson - Ratings are important. Double down on customer experience and you don't have to worry about bad reviews. @jaredsimon #icsf

Angela Raab - Status quo can't disrupt itself. It takes outside innovators for the disruption to happen. #icsf

AllThingsBHGRE - "Respond to 'Thank you' with 'I know you would do the same for me.'" -@GuyKawasaki on enchantment #BHGRE #ICSF

Linda Aaron - Likeability, Trustworthiness, Competence: the pillars of Enchantment. @guykawasaki thank you so much for your presentation, inspiring. #icsf

BombBomb Video Email - "It's all about the #relationship and being a knowledge broker." - @REMAX CEO Margaret Kelly at #ICSF

Craig Martin - If you can't leave your ego at the door, go on. #icsf

Craig Martin - Creating a team is about creating the life balance you want. #icsf #tngrealestate #sharelife

NexTitle - "Branding is about a feeling or an emotion, not people just recognizing your name." Amen to that! @1000wattMarc #ICSF

Angela Raab - Buyers want micro-local experts. #icsf

nobuhata - "People want to be educated but don't want to FEEL like they're being educated." @micheleserro #truth Discovery is key in real estate. #icsf

TodaySothebysRealty - Comes down to basics. "As long as my agent picked up their phone, their brand or office location didn't matter to me." -Buyer #icsf

Angela Raab - Brokers don't always have to supply the technology. It's almost as important to agents for brokers to simply vet the technology. #icsf

Angela Raab - When using digital signatures, it is still the agent's job to explain the docs being signed personally. #icsf

IDX Broker - Tech...it’s not what “wows” the consumer, it’s the experience using the tech that brings the “wow”! #ICSF