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Friday Freebie: The Complete Guide to Lead Follow-Up

June 26 2014

frifree ml lead engageHow you respond to leads is arguably the most important factor in converting them to a sale. There are many different factors in a successful lead follow-up, however. What's the ideal window of time for contacting a lead? Should you call a web lead or email them? How do you deal with leads at different stages in the home search process?

And the big question--how do you talk to leads in an engaging way?

Market Leader has sought to answer these questions (and more) in a new guide to better lead engagement. This free 23-page bookletfree 23-page booklet offers a wealth of sample emails and call scripts, as well as advice on:

  • First contact strategies
  • What to say on the first call
  • How to drive prior leads back to your website
  • Tips for using Facebook to engage leads
  • Lead nurturing strategies and advice
  • How to deal with leads in every stage of the home buying process

Ready to get started engaging more leads and earning more sales? Download the free Guide today!Download the free Guide today!

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 150,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- is powered by Smart Lead Technology, and helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. Market Leader's parent company Trulia, Inc. gives home buyers, sellers, owners, and renters the inside scoop on properties, places, real estate agents, and brokers.

For more information on Market Leader visit