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Intro to Website Writings

February 09 2011

be differentYou might have heard the idea that the average attention span of a consumer is the same as a goldfish –  9 seconds or less. I would tend to argue this, simply because I have a 14-year old gold fish, and I’m quite certain he has more of an attention span than I do.  He can easily tell when there are ‘strangers’ in the house, when it’s feeding time – and he won’t eat food from people he doesn’t recognize.  Don’t believe me? That’s him, aka, ‘Homer’ above, (in blue).

(Random fact: Now you might think 14 is old…but the oldest goldfish on record made it to 43!)

Either way, whatever a consumer’s attention span may be, it can be agreed upon that with all the ‘stuff’ on the internet – the ability to captivate visitors in a few seconds is more challenging than ever.

When it comes to your website, you might have a super-sleek design, visually tasty graphics and listings by the boat loads.  But, what about the words?  Agonizing over your web-words is one of the last things you want to think about when you need to be out meeting clients and following up on leads.  Or…is it?

Simply put, your website content (this is, the words) is one of the first things you want to think about.

Let’s face it.  Not all of us were born with writing superpowers (except for me of course…did I also mention my incredible sense of modesty?)   For most of us, finding the balance between maintaining our careers and maintaining our website can be a job in itself.  Add writing to the mix and it’s a full plate, and then some.

Even if you are a seasoned writer, writing for your website is much different than writing an email, a blog post, or a listing description.  In my next post, I’ll share some tips & tricks to help you come up with killer content, and keep those consumers captivated.

I’m going to end here for now – simply because I want to keep your attention!


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