Get Local With Your Real Estate Content

What do we write about, when we write about real estate? When offering advice on their craft, most writers, authors and journalists will say, "Write what you know." This same advice can be applied to your real estate content strategy. A Realtor's next question might be, "Well, what do I know?" The answer is, a lot.

Begin with your skills, reputation and experience. Clients appreciate your knowledge of the process, dedication to customer service, attention to detail and so on. Why not take a moment in the middle of your busy day to reflect on how you do what you do? It's a great way to launch your content strategy in terms of what you're posting on your blog and social media sites.

Next you'll want to emphasize your local focus. This is the part of your social networking and real estate agent marketing that can showcase what really makes you a standout real estate agent in your area, namely your knowledge of your area. This is a good time to ask yourself a few questions like:

1. What does your area have to offer to young people, families and retirees?
2. How close if your area to cultural centers and outdoorsy activities like hiking, biking, swimming and so on?
3. What is the business community like in your area, and who are the top employers?
4. Who are the interesting community leaders and tradespeople in your location?

As you post links and home listings on your social networking sites and blog, take a look around you and share with people the wonderful qualities that make purchasing a home in your area worthwhile. Creating unique content is key for your blog, but this doesn't mean that you have to reinvent the wheel. Your blog is a tool for communicating with other real estate agents and bloggers. Therefore it's also an option to write about... what they just wrote about. Just make sure to say it in your own words to give your audience a sense of your voice and how you think. And don't forget to link back to the blog you're referencing.

Overall, though, you can write about anything having to do with your business. Neighborhood trends, interactive tools used for your business, new agents joining the company. Anything you want to share that has the potential to connect you to both the wide world of social media and the more focused world of your local real estate market.

Your real estate content strategy is to sell not just a house but a lifestyle, and provide content that no one else is providing on that neighborhood level. What makes the community you serve special and inviting? What's happening down the street and around the corner? These stories can get passed around and shared and, before you know it, a prospect is contacting you because the comfort level has already been established. Content is great word-of-mouth real estate agent marketing, and if you think like a media company, as opposed to a Realtor, it can generate great leads.

So how do you begin? Start a real estate blog. And generate unique content.

And next? Promote your real estate reviews because you still want to be promoting your skills and experience.

To view the original article, visit the Reach Factor blog.