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Klout’s Tips for Better Pics on Social Media

May 21 2014

I took a little break from Twitter for the last year or so. To be honest, I completely forgot about it for a while. A notification that I had a new follower reminded me, and I logged into my account for the first time in ages. Within a minute, I had a topic idea for an article (this one!). So, before I launch into the social media tips from Klout, I'd like to take a moment to say: Twitter is a great place to find inspiration and share news; don't forget about it!

But I digress . . . the matter at hand is social media. On Twitter, I spotted a post from Klout's blog, "Show, Don't Tell.Show, Don't Tell." In the article, they suggest a few tips for posting effective pics on social media.

1) Tell a story.

When you weave together a series of pictures that tell a story. It's more compelling for followers. Ever since we were children, we've loved to hear stories. They capture our imaginations, our attention, and keep us interested over the long term.

2) Focus your pictures around a theme.

In the article, Klout uses the example of a blogger who takes pics all around the world with a stuffed owl in the foreground. Her name is Kristina Ciari Kristina Ciari and an example from her blog is below:

Emily Klout

Your theme or visual motif doesn't need to be this complex, but it should be something that your followers will recognize.

So, let's think about this in the context of real estate. Here are a few examples:

  • Fido's Favorites. Do you have a terrific dog as a pet? Why not take a picture of him at each new listing?
  • Sunset Series. How about taking a picture of all new listings at sunset?
  • Caffeine Corners. Take pictures of your coffee cup at all your favorite local coffee spots.

3) Focus on your mission statement.

Think about your unique value proposition. What sets you apart from your competitors? What aspects of your brand do you want to convey? And what images can you use to emphasize those strengths?

4) Show some link love!

Every time you post a photo on social media, link back to your blog or website! For property-specific photos, you can link back to the property details page on your website. For neighborhood-themed photos, you can link back to a neighborhood page on your website or an appropriate blog post.