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Data Isn’t the New You

"Agents continue to worry about their role in the real estate transaction as well as their ongoing relevance. However, providing local expertise within the fair housing laws makes an agent extremely relevant and highly valuable."

running businesmanThat's from Imagine a Day in the LifeImagine a Day in the Life, a post I wrote in Geek Estate yesterday. After publishing, I think there's a bit more to be said on this statement, as it continues to mount as a warranted concern for Realtors.

Data isn't the new you!

The take away of the New York Times article, 43 Questions Homebuyers Should Ask Before Picking a New Town43 Questions Homebuyers Should Ask Before Picking a New Town, is that there's an abundance of untapped variables home buyers don't even consider before selecting their new communities.

Going back a decade, home buyers didn't view school boundaries, commute times, or points of interest nearly as important to have on a website as they do today. This is because they expected their Realtor to provide that data. So now that that data is so readily available for prospective buyers, what makes you as a Realtor stand out?