May 06 2014
Spotted on MarketingCharts.com: The biggest mistakes companies make with their consumers. Scanning the article and the chart, I couldn't help wondering how many real estate agents were making these mistakes. And then I had an epiphany – most of these mistakes could be avoided quite simply, by leveraging the right technology.
You should definitely read the Marketing Charts article. But here are the mistakes that really stood out to me:
The solution to these marketing problems isn't a technology built for marketing. In my opinion, the solutions (there are two) you need are a CRM and a transaction management tool. Here's why:
A great marketing tool wouldn't hurt here, either. But you need a CRM and transaction management solution running in the background for your marketing technology to do its best.
Now, of course I'm thinking of my own technology: EZ Coordinator. It fits the bill perfectly! We integrate lead management, CRM and transaction management functionality so that no detail slips through the cracks. We also provide email marketing campaigns for keeping new prospects engaged. And, because we have an open platform, you can create unlimited custom task lists to help you manage your to-dos – whether they're the nuts and bolts of an open transaction or the touch points of nurturing a lead.
You can learn more about EZ Coordinator at www.ezcoordinator.com