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Buyer Feedback is Essential: 6 Questions to Ask

April 24 2014

EMO FacesBuyer feedback. Few things are this important to a real estate professional when it comes to the sale of a home. Buyer feedback is essential. It helps you to know what you're doing right and what you need to change or improve.

"One of the most important questions you can ask a potential buyer who has just finished viewing a home is, 'What did you think about this house?'" says Properties Online CEO Amanda Cornelius.

Make a habit of asking other agents and open house visitors several questions, including:

  1. What was your overall impression of the house or property?
  2. What did you like most about the home?
  3. What did you like least about the home?
  4. How do you compare this home with others you are viewing and considering?
  5. How do you feel about the price? Is it accurate? Underpriced? Overpriced?
  6. What would it take for you to make an offer today?

It can be challenging to ask these questions face-to-face. For one, it would be tremendously time consuming. For another, open home visitors and brokers may feel put on the spot, preventing them from being completely frank in their replies.

This is one way single property websites with a built-in property feedback system can save the day. These systems enable you to send a feedback request forms to agents and open house visitors, soliciting their thoughts about the property.

This tool allows you to obtain critical buyer feedback – a great way to help you negotiate needed changes with your sellers.

Home sellers often don't realize how important it is to have an agent who can tell them the truth about their property – the good, the bad and the ugly. There will be no sale if a listing agent isn't honest with their client about what will make the home more appealing to buyers. An agent can gather this critical information simply by having processes in place for colllecting feedback.

To view the original article, visit the Properties Online blogProperties Online blog.