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What are You Building? Relationships or Barriers?

handshakeWhen it comes to technology and the real estate agent, I believe agent want to use technology to its fullest extent to serve customers better and in the most cost-efficient way. But they have been overrun by technology.

Some real estate agents are are searching for a technique, tool, software or system that will eliminate the task of prospecting, when in fact it will only eliminate prospects. It’s time to get back in touch with some real, fundamental principles about the reality of prospecting.

Tip #2: Build realtionships not barriers!

This is still a people business, so the ultimate goal of prospecting is to secure a face-to-face meeting. Too many agents use the wrong contact methods at the wrong time and the misuse of technology has hurt the business as much as the proper use of it has helped. Technologycan build a barrier between the agent and the client. Are you properly handling your technology?

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