Lead Generation is great, but lead conversion is better.

Do you have a tool in place for meeting a potential homebuyer early in his or her journey, before the home search begins, or before they think they need you? If yes, does this tool simply help you keep in touch with them or does it help them move closer to actually engaging in the buying process with you?

Doorsteps is one of those tools that does something different than what's currently out there — it allows agents and brokerages to engage, educate and incubate buyers who might be a little further out from an actual purchase.

Which type of agent or brokerage is this for?

Those who wish to engage customers in pre-buying collaboration (identifying neighborhoods, mortgages and listings) that inspires action (before the competition even has the chance to attract them online or offline).

Doorsteps is a clean, simple and inviting place where you can can invite any buyer to research all of the important pieces of information about homebuying BEFORE they are even ready to start looking at houses with you.

Doorsteps is co-branded with your logo, your photo and your contact information. This interactive workspace belongs to you and your customers so when it finally comes time to buying, you will be the first one they call.

For agents who advertise online through IDX websites or third party portals, conversion rates can hover in the 2-5% range. Doorsteps is an incubator for the other 95%, slowly providing them knowledge and confidence (with your branding) as they get closer to buying.

Ok, so how does it work?

Agents invite buyers into their own personal Doorsteps account directly from their dashboard or utilize the custom landing page and signup form that Doorsteps provides.

Once buyers log in, Doorsteps does all the heavy lifting, guiding users through the homebuying process in a simple and engaging way, all while collecting important information that will help agents better serve every buyer's unique needs early and often (before the competition even has a chance to engage with them).

Attracting visitors on the web is the easy part. Engaging people, turning them into educated and confident homebuyers and retaining them in your sales pipeline is the real challenge. Conversion.

But thankfully now you have Doorsteps: the tool you never knew you needed until now.

Sign up for a free 30 day trial here.

To view the original article, visit the Tech Savvy Agent blog.