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Agent | Broker Reset Filters to Default Back to List8 Tutorials to Master Your Business in 2014
December 30 2014
In the online world, brevity is an asset. People are often too busy to sink their teeth into long form web content. That's why we're fans of the article series. Article series break longer, in-depth content into multiple easy-to-digest pieces. We published several series in 2013, and with the end of the year upon us, we thought it would be an opportune time to revisit our favorites.
Below is a list of eight article series that all tackle complex issues in an accessible way. Check them out to learn new ways to boost your real estate business in 2014.
1. 56 Tips for an Awesome Real Estate Listing Presentation
"Seven seconds. That's how much time it takes to make a first impression," this article series begins. If you've ever wanted step-by-step pointers to creating listing presentations that give you an edge over competitors, this is it.
- 18 Tips for an Awesome Real Estate Listing Presentation
- 18 More Tips for an Awesome Real Estate Listing Presentation
- 20 DO NOTs to avoid for an Awesome Real Estate Listing Presentation
2. How To Use Google's New Keyword Planner
Just a few months ago, Google launched a new tool for planning and researching keywords for your SEO and PPC advertising campaigns. This two-part series walks agents and brokers through using the tool, complete with images and tips for planning your budget.
3. Real Estate Website Sales Funnel
Simply having a website is not enough to generate leads. In order to generate leads, you need an understanding of how the online sales process works. The folks at BrokerageU break this process down into multiple steps so that real estate pros can learn the fundamentals of marketing to and converting online leads.
- Introduction
- Step 1: Building Traffic
- Step 2: Capturing Interest
- Step 3: Earning Trust
- Step 4: Lead Conversion
4. Consumer Education
This summer, Maya Paveza, our resident video blogger explained why educating clients in order to manage their expectations and ensure a smooth transaction is the key to success.
- Consumer Education First for Success
- The How, What and Why of Buying or Selling Real Estate
- Consumer Education: The Why
5. Real Estate Website Theme Design Series
When it comes to your website, do you prefer the DIY approach? If so, it can be difficult to balance your day-to-day business activities with creating your own site. This series breaks down the major aspects of real estate web design so that your site looks as best as it can.
6. A/B Testing
Ever wonder if a choosing different color or making some other small change could positively impact how consumers respond to your website? There's a way you can know for sure! It's called A/B testing. Learn about the basics in this three-part series.
- A/B Testing 101: How Small Changes Can Increase Leads
- A/B Testing 102: How Colors Can Create Clients
- A/B Testing 103: The 6 Steps of Testing
Whitepapers
Article series weren't the only type of long form content we published in 2013. Though they offer a thesis rather than a list of actionable steps, whitepapers are perennially popular on RE Technology. Rounding our list are two whitepapers that target broker issues.
7. Improving Home Services Revenue
"Home services offerings beyond real estate sales have the potential to achieve long-term sustainability and stabilization for real estate brokerages," according to this whitepaper from WAV Group. The paper offers "an overview of the challenges of generating incremental revenues and profits derived from successful home services offerings."
8. Photography: The Most Visible Reflection of Your Company's Brand
This whitepaper, by Brian Balduf of VHT, Inc., explains to brokers why, in the age of iPads and Pinterest, they are missing the boat if they are using MLS photos on their websites, instead of original, high-quality photography.