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Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

puzzleIf you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through "technology overload," making it difficult to stay current — and many times a good idea or service may go unnoticed.

Let me start off by saying I am frugal when it comes to spending money on tools to grow my business. It might not always be a positive trait to have, but on the plus side, if I buy into something it has to be good — so listen up.

Last month I was at a technology summit where a real estate panelist mentioned a new service called "FiveStreet," which was revolutionizing his business by consolidating his online prospects. I have been on the quest for something like this for more than three years, so hearing that this product is available got me a bit excited.

If your business is anything like ours, we get 15-25 inbound leads a day. It has been a constant struggle to manually input all the data, respond to all online inquiries in a timely manner, properly track them to see where they all come from, all while being able to route them to the proper team of agents. We've tried our hand at various CRM tools, and we boast about being equipped with tools to serve our business.

But one thing I have noticed over the years is that many of the CRM software providers don't fully communicate with the real estate syndication websites. There is always a missing piece to the puzzle. This FiveStreet service seems to be the missing piece of the puzzle that can tie it all together.

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Other articles of interest: Listing Syndication: The Fine Print! | Birdview IDX