You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List

5 Ways to Use RPR to Impress Buyers

November 06 2013

nar 20131111In all real estate transactions, there are two sides: a seller and a buyer. In our article, "5 Reasons to use an RPR® Report at your next Listing Presentation5 Reasons to use an RPR® Report at your next Listing Presentation," we showed you how RPR can help you secure that next listing. But that's only half the story. RPR can help REALTORS® impress buyers too. In fact, by making RPR part of your process with buyers, you can help ensure they will refer you to their family, friends, and those they overhear talking about buying or selling a home.

Let's take a look at five ways you can use RPR to impress buyers:

1. Data wherever and whenever you need it

Has this ever happened to you? You're with a buyer, out looking at properties. Your buyer spots a property, perhaps a FSBO, you hadn't planned to show that day. As you drive by, they ask you for information on the property, since you've been so helpful and knowledgeable thus far. Whether from your computer, mobile phone, iPad, or other device, RPR gives you access to hundreds of datasets on over 160 million properties, day or night, from your home, office and, even when you're 'on-the-go.'

2. Instant Reports

Once your buyers narrow down the properties they are most interested in, RPR makes it easy for REALTORS® to provide buyers with a detailed report for any property. With RPR, you can impress your clients with a detailed report, simply with a press of a button! Search for the property by address, click on the "Reports" tab, choose your report and voila...a report emailed to you clients in just a few minutes! Or, if you want to showcase your local market expertise, you can adjust different areas of the property before sending the report. Either way you choose to run RPR reports, you can be sure your clients will be fascinated.

3. Neighborhood Information

Whether moving down the street, across town, or across the entire country, RPR has just the right amount of neighborhood information your buyers are looking for. From school information, to demographic information, to even the average temperature, RPR provides your clients with everything they need to know about where their dream house is located. RPR's Neighborhood Report is a perfect way to give your buyers all the information they are looking for.

4. Property Investment Tool

Some buyers are looking for their dream home, and others are simply looking to invest. Regardless of which type of buyer you have, RPR's Property Investment ToolProperty Investment Tool allows REALTORS® to give their investors an idea of the ROI (return on investment) on their purchase. Scenarios have been pre-configured for you using typical assumptions for the subject property and the type of analysis. But like the rest of RPR, with your expertise and information from your clients, you can customize the assumptions to create an analysis built specifically for your buyers. Available from each "Property Detail" page, click the "Property Analysis for Investors" link to get started.

5. RPR Commercial

RPR Commercial isn't just for commercial practitioners. Did you know that RPR Commercial has demographic, psychographic, spending, tapestry data and more? Imagine that your client is looking to relocate to a new community. They are young and want to live in an area with a lot of nightlife, good restaurants, and a younger crowd. With RPR Commercial, you can get the "who" of the lifestyle demography with the "where" of the local neighborhood to create a model of various lifestyle classifications. After logging in to RPR, click on the "RPR Commercial" link at the top of the screen and you'll be on your way.

And while all this is inspiring, the best part is that all these tools are available to you at no additional cost. Included in your NAR dues and available to all REALTORS®, how can you not begin impressing buyers right away? Login to to get started. Your buyers will be happy you did.