We've said it time and again--keeping in touch with past clients is critical to building repeat and referral business. While the "set it and forget it" ease of drip email campaigns appeals to busy brokers and agents, too often the messages sound canned or, worse, irrelevant.

"Irrelevant" is a far cry from Lone Wolf's new drip marketing solution for brokers, agents and consumers. movingWOLF, the reinvention of drip marketing by Lone Wolf, pairs with national brands to send consumers coupons at exactly the moment they need them most. Clients will fondly remember your agents for sending moving truck discounts right when it's time to make reservations, or a well-timed utility change reminder with helpful offers.

It's an easy way to provide value to clients, but the value it provides brokerages can't be overlooked. Thanks to an innovative revenue sharing program, movingWOLF is completely free to brokers, agents, and consumers.

Here's how it works:

• movingWOLF syncs with client information from WOLFconnect and brokerWOLF to auto-generate emails to the consumer based on their close/move date.
• Based on that date, the system schedules drip emails to be sent relevant to where the consumer is in the home buying or selling process.
• This schedule is based on a well-researched timeline that begins up to five weeks before the close date, and extends to four weeks after the client moves. For example, clients can receive home warranty quotes about five weeks before their move, then a moving truck coupon three weeks before their move date. After the move, clients will receive coupons for services that will help them settle into their new home and neighborhood, like home security services, home improvement offers and even pizza deals for moving day.

• Offers come from national U.S. and Canadian brands like Penske, Target, Lowe's, Papa John's, ADT, Bridgevine, Rogers (Canadian) and more. Brokers also have the option of including a directory of local businesses in their drip campaigns.
• All emails are branded to the brokerage and agent, auto-populated with the brokerage's logo, the agent's photo and contact information. Emails are sent to clients from the agent's email address, a trusted source for clients. Links in the email can direct consumers back to the brokerage website, as well.

Setting up the program requires no effort from your agents or administrator. The movingWOLF team takes care of the set-up from beginning to end, and can customize the program based on your preferred partner needs. Agents who are not interested in the program can simply choose to opt-out.

Brokerages can choose to feature local vendors from eConcierge in brokerWOLF in a dedicated email, as seen below. The program randomly selects six preferred vendor contacts and creates a message branded to the agent and the brokerage.

movingWOLF provides value to all parties involved in a home sale. Clients enjoy discounts that they wouldn't otherwise receive on highly relevant services and products. Agents benefit from having a brand-building tool that's focused on client retention, and brokerages are able to offset Lone Wolf software costs with an extra revenue stream.

Next Steps

Ready to learn more?

• Visit the movingWOLF website for more information
• Learn more about WOLFconnect in our Product Directory
• View a quick demo video: