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Want to see the future of advertising?

October 24 2013

As technology grows, we've seen things such as text codes and 2D barcodes (QR codes) in advertising. Many real estate firms are investing in this type of technology. Be careful: This is not the future!

Check out this TED video on the free, augmented reality app AURASMA.

To use this cool app, you first create an Aura over the top an existing image. This could be a space, book, flyer, etc. then you overlay a video and the original area comes to life. Sound confusing? It's not once you're in the app. Since the app uses spatial recognition or augmented reality, the original could be a moving object.

futureImagine a world where the consumer can "look" through their phone at a house and get a warm introduction by the real estate agent who has all the important specs. Good bye property flyers!

All of this technology is available today. It will take only one real estate giant to convince consumers to keep the app on his or her phone for this reason and business will change.

Download AURASMA free from the iTunes app store or through Google Play, and try it for yourself.

This article originally appeared on the REAL Trends Blog. Reprinted with permission of REAL Trends Inc. Copyright © 2013