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"It Pays for Itself with One Sale"

Solutions"It pays for itself if you get just one sale," says the technology salesperson.

I would not be surprised if you hear that a few times a month when real estate technology salespeople pitch their products. The keynote is "if" you get a sale from using their product.

As an agent, you should despise this sales pitch. How on earth could any technology company justify taking all of your commission on a sale? If you purchase three or four of these "technology solutions" from "technology partners," you could wind up spending a huge part of your income on technology. As they say in church, "Be leery of the snake's voice, and the tempting sweetness of the apple."

As a REALTORĀ®, there are dozens of products and services that you get through your affiliation with NAR, your state association of REALTORSĀ®, your MLS, (sometimes franchise) and your broker.

Here at RE Technology, we do a lot to emphasize these products in our product directory. You will notice that if your MLS or association offers services like free IDX, free website, free CRM, free CMA, free forms, free digital signatures, etc., we highlight those products on RE Technology at the top of the category list for that product. We update this list on a quarterly basis. It's not perfect, but we try.

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