Reduce, Reuse and Recycle Your Real Estate Blog

In the big, wide world of real estate marketing, having a blog is a no-brainer. And we've written plenty in these pages about the importance of having a blog on your real estate web site. (See: How a Blog Can Save Your Real Estate Business and Unique Content: Why Your Blog Needs It).

Both of these articles explain how a blog improves your site's search-engine rankings by making it less static and providing it with searchable keywords and helpful information for buyers. But what happens in the middle of summer when real estate content is scarce and your writer's block is in full swing?

More than likely, you've got some real estate blog posts in your coffers that can, like that empty Evian bottle, be dusted off and used again. Here are a few tips for reworking some of your better blogs posts.

1. Separate the Timely from the Timeless: If you're promoting lots of local news and content on your blog (local real estate trends, community initiatives, local events) you'll most likely not be able to reuse those. Those we'll put in the Timely category. However, you might have an evergreen (or, Timeless) post that can be copied into a new blog field and reworked. These could cover categories like home improvement tips, preparing for an open house, what to look for in an agent, how to find the best mortgage, etc).

2. Reword Your Words: Readers—not to mention search engines—can recognize when a post is re-posted word-for-word, so break out that Thesaurus and put on your thinking cap. You don't have to rewrite the whole post, but making a new intro and rephrasing some sentences and words will make it seem fresh to both man and machine.

3. New News Hooks: Is there a current news story with new facts, figures or research on the subject of your post? Quoting it somewhere in your text (especially at the beginning) is a great way to offer new information to readers and shake things up a little.

Real estate professionals have a lot to manage in the real world, but don't forget about your real estate blog. It's an excellent way to market your listings, reputation and customer service skills, in addition to offering information to prospects looking to hire someone like you for their home sale.

To view the original article, visit the Reach Factor blog.