#ICSF Day 2: Off-MLS Listings, Tech Tools and beyond

Day 2 of Inman Connect wrapped up just hours ago. As I write this, conference goers are pausing to catch their breath before embarking on what's sure to be an exciting night out in San Francisco.

Today, attendees participated in a full schedule of engaging sessions with titles like "The Paperless Revolution" and "Software is Eating the World." (When they weren't networking at Lobbycon, that is.)

Since we believe that the participants themselves are the best reporters of the Inman Connect experience, we turned to Twitter to follow the conference's official hashtag, #ICSF. See below for highlights of the best Twitter updates from Inman Connect, day two.

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BoomTown - No. 1 consumer complaint: agents don't communicate what they're doing. @benkinney says be transparent. Let them know how u r helping them! #ICSF

Coldwell Banker - "You are not selling things. You are helping people to make an informed choice." - @ThePeyman #ICSF

Bill Risser - If you email a client a listing and they can't view it on their phone, you blew it. - Jessica Swesey of @1000watt #ICSF

Coldwell Banker - Listening to Bruce Zipf (NRT CEO) discuss the importance of continually building a salespersons skill set. #ICSF pic.twitter.com/pnZgFHRV5F

BoomTown - Lifestyle marketing is "Turning strangers into friends, friends into customers, customers into raving fans." @conormccluskey @BombBomb #icsf

Greg Ines - Relationships, research and reputation. The 3 R's of social in real estate, IMHO #ICSF

David Yim - @brandWendy "don't blast the same content over all of your social media outlets. Linkedin has a different voice than FB, Twitter, etc #icsf

Kevin Foreman - Off-MLS = realtor greed. CindyA #ICSF

Nate Ellis - Listing in the Bay Area sold Off MLS may receive $55k-$80k less than a home put on the MLS #icsf #pocketlisting

ActiveRain - 3 cool tools I ran across at Real Estate Connect #ICSF http://ow.ly/mSXan @27doors @bettervoicemail @brivity

Coldwell Banker - Google hangouts are a great communication tool for sales professionals. #ICSF

Stacey Harmon - Links to shared @evernote notebooks /great ideas & templates for RE: http://goo.gl/NcScW & http://goo.gl/wENNX #icsf

Tara L Christianson - You need to know your brokerage value proposition before you figure out how to approach social with yourself and your agents. #ICSF

Debra Trappen - Raise/train your agents up well by doing social well on your company page... Lead by example! @brandWendy #ICSF

Earl Lee - Despite all the techical advances its good 2 know that success is still based on execution of the idea, not just the idea. #ICSF