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Real Estate Software/ Technology: What to Invest In

ixact tech investA common question many REALTORS® grapple with is which real estate software / technology tools to invest in and which ones to, well, leave on the sidelines.

Technology perhaps hasn't been a focal component of your business and you may not be very tech savvy. But you know that social media and real estate software, such as real estate CRMs, have emerged and have proven themselves vital to running a business in a competitive marketplace.

Important tools for your business can include a social media management dashboard, such as HootsuiteHootsuite, a digital document signature service, such a DocuSign, a blog, a powerful IDX, and/ or a tablet, such as an iPad.

However, one of the most important pieces of technology for an agent is a real estate CRM. There are ones that are easy to learn and use and offer many benefits to help you stay organized and "top of mind" with your contacts. For example, you can send a professionally designed and written monthly e-Newsletter, nurture your leads with customized drip marketing campaigns, and manage your listings and all the associated "to-dos," easily and simply.

But of everything that's out there, how do you know which tools to invest in?

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