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The Three Barreled Marketing Gun

shotgunI will never forget my father teaching me to shoot a gun. He started me out on a 4-10 shotgun. It was light and easy to carry – the shot did not travel far and the spray was enough to insure that I did not miss. Once I progressed, he moved me up to a 12 gage – double barrel.  Asking why they built a gun with two barrels, my daddy explained that the second shot was in case you missed with the first. The same is true of marketing in real estate today, but in these difficult and competitive times, I think a three barreled gun is what agents need.

The three barrels in real estate marketing are:

  1. In-person marketing
  2. Direct marketing
  3. Follow-up
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