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Inbound Marketing on Social Media for Real Estate [Video]

April 09 2013

In this edition of Wolf Bytes, Shaun Nilsson from real estate and social media website discusses inbound marketing – the secret to unlocking the explosive power of social media, like your Facebook, Twitter and LinkedIn.

Nobody likes hearing someone brag about themselves. I consistently see agents advertising their services in what I call a "me-first" way. This includes posting about them being the best in their area, doing the most volume, or winning awards. I hate to break it to you, but other people don't generally care!

The trick to making your Facebook, Twitter and LinkedIn really generate leads is to post the opposite – "them-first" content, also known as inbound marketing.

Inbound marketing refers to posting content that other people will value, thereby becoming perceived as a helpful expert, rather than a "me-first" bore. This could include market statistics, housing reports, design articles, and anything else that you think your friends and followers would be interested in.

You'll quickly discover that rather than tuning you out, people are engaging with you, asking questions, and viewing you their trusted real estate expert. Which brings me to a great time-saving tip for your inbound marketing:

If you'd like to save tons of time on your social media marketing and have our virtual social media assistants do the hard work for you, check out and register for your free trial. We provide you with a real social media marketing assistant who will work with your real estate team at a fraction of the price of hiring someone locally. Start freeing up your time – activate your free trial now!

To view the original article, visit the Lone Wolf blogLone Wolf blog.