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What Every Real Estate Client Is Looking For

March 26 2013

Connect image 200pxIt's late afternoon Friday, and still he hasn't called. What's a real estate agent to do? Potential clients are out there, reading your ads, Facebook pages and other forms of real estate agent marketing, yet they are not contacting you. You've met them at the open houses, offered your business card, followed up with friendly emails, so what do you have to do to get them to get in touch?

It's simple: An attitude adjustment. While agents may work hard to get potential customers to contact them, customers have no real interest in doing so. Rather, home buyers and sellers have a fairly one-track mind when it comes to their real estate path.

In a nutshell, buyers want new homes and sellers want to know what their homes are worth. They are really not interested in you. So how do you stand out from the crowd? In their real estate agent marketing efforts, too many real estate agents make the mistake of talking about themselves instead of directly addressing and offering solutions to a prospect's needs. A content strategy helps you stay focused on what you have to offer and what your clients are looking for.

REALTORS® should start each day asking themselves the following three questions:

  • Who do I want to reach?
  • What do they want?
  • How do I get what I want by giving them what they want?

One way to accomplish the above is to look at local media producers (as opposed to other agents) as the competition, and generate on your blogs and social networking local-level content and subsequently become an authority on a particular neighborhood or area.

Therefore, your approach is to sell not just a house but a lifestyle, and provide content that no one else is providing on that neighborhood level. What makes the community you serve special and inviting? What's happening down the street and around the corner? These stories can get passed around and shared and before you know it, a prospect is contacting you because the comfort level has already been established. They know that you know the neighborhood inside and out.

So how do you begin? It's very simple. Start a real estate blog. And generate unique content. Before you throw your hands up in the air, this is not akin to being asked to fetch the Wicked Witch of the West's broomstick. Everything you need for generating local-level content is right there in you. You are already a source of knowledge of your service area and your profession. Don't sell yourself short!

If you have any ideas or examples of how to generate lifestyle content for your real estate agent marketing, please let us know in the comments section.

To view the original article, visit the ReachFactor blogReachFactor blog.