In this week's Friday Freebie, the good people from realtor.com® are sharing their expertise and helping agents solve the problems of lost leads.

The company administers thousands of buyer and seller lead generation programs and, as a result, spends hours each day on the phone listening to the stories – both good and bad – of agents and brokers. They've discovered some techniques that crack the code on lead conversion, and are sharing them in a free online guide.

Free Online Lead Conversion Guide from realtor.com

It seems obvious that picking up the phone, answering the email or text, and being timely in replying to consumers should be the easiest step in lead conversion. But there are circumstances like being occupied with another customer, or having to reserve at least some time for the family that make it impossible to be 100% responsive.

Realtor.com®'s newly updated guide to internet lead conversion deals with this problem and shares ideas real agents have put in place to get around this issue and several more. The guide provides answers on how to re-open a conversation with a non-responsive customer, how to add personality to autoresponders, and many more ideas that actually helped agents close more of their leads.

The guide runs the gamut of technology solutions, good dialogue and simple common sense and is available for free from realtor.com®

Learn how to get a copy of realtor.com®'s FREE Lead Conversion Plan!

About realtor.com

Realtor.com®, the official site of the National Association of REALTORS®, markets millions of homes for sale across the United States and Canada. In the U.S., there are nearly four million of homes for sale spanning all 50 states and representing over 800 MLSs. Each real estate listing provides comprehensive details about the property so consumers have a clear picture of what features and amenities are included.

Realtor.com® goes beyond simple real estate listings, however, with access to real estate tools and resources such as calculators, moving guides, real estate buying tips, and even quotes for movers, self-storage, and home insurance. There is also a real estate library where consumers can read up on important real estate facts and details.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Melissa McHone at [email protected].

For a collection of past Friday Freebies, click here.