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REALTORS® and Politics

February 18 2013

magnifying glassPolitical rhetoric had its day during election time as spin masters carefully craft messaging to convince voters that every politician is doing their level best to represent your interests in Congress.

Obviously, this is not always the case.

What is important for REALTORS® who aspire to represent the interests of home ownership is that you stay tuned to the voting on congressional initiatives that impact you, your customers, and your business.

As a REALTOR®, Broker, Association of REALTORS®, or MLS, you have vast influence. Your website, your blog, and your social media reach many thousands of consumers. You can leverage your audience to bring awareness and visibility to actions by your House and Senate leaders. But be careful.

Brokers and agents should think twice about picking a political stance on one side of the aisle or the other. Politics and religion are a facet of our individual lives, but be careful of being so one-sided that you cast a shadow that will drive customers with differing views away from working with you. Focus on reporting the facts, not interpreting them. Let the consumer react.

The National Association of REALTORS® is among the largest trade organizations in America (I think that the teachers union is the only one that is larger). Their goal is consumer home ownership advocacy. You can join in as an advocate or as an information provider. In doing so, you will demonstrate your awareness of how government decisions impact homeowners. They will thank you for it. The best news is that it is really easy.

Today, thanks to the Home Actions Newsletter, I was introduced to a site called It is a service that will send you an email anytime your member of the House of Representatives or the Senate does something, like votes on legislation. You can take the facts from the email alert and publish them on your consumer facing website, blog, or social media pages. It is a great way to inform your customers about issues that shape home ownership in America.

Best of all, it's free!

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