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Inman Connect NY: Day 3

January 18 2013

inman re connect nycIn its final day, this year's Inman Connect conference in New York City set its sights abroad with a morning of sessions focused on the global real estate market. Sponsored by The Wall Street Journal, "The Globalization of Real Estate and Its Impact on You," taught agents about luxury real estate and how to attract foreign buyers interested in investing in US property.

Selling internationally can be complicated, though, so we've compiled a handful of resources from the sessions to guide you:

Once again, we followed the conference on Twitter and have compiled the best tweets of the day, organized by session. See our coverage of Day One and Day Two here.

The Art of Selling Luxury Real Estate

@CENTURY21 - "Relationships and reputation are the two most important things in real estate. They always have been." - #ICNY

@reneefishman - Tip: do advanced work w goal of making 2-5 quality contacts when you visit a place, rather than hand out 200 cards. #wise #icny

@reneefishman - Key to creating quality international contacts is to reach out in advance of a trip & arrange meetings. #tip #icny

@NikkiBeauchamp - Very important for buyers to have banking relationships locally - esp since 9/11 ;also attorneys and accountants) #icny #luxury #nycre

How to Attract Global Buyers

@NikkiBeauchamp - Finding affinities to help with building and nurturing relationships, i.e. art auctions #icny

@JoeSchutt - Want to grow your global real estate business? Network with financial planners, not other agents. #ICNY

@sothebysrealty - "Join trade organizations such as @areaa to understand and attract international buyers" #icny

How to Market Your Listings Globally

@susanharrison - Referrals of global clients come from their trusted advisors like bankers. Agents need to be connected with those advisors #ICNY

@JoeSchutt - Market your listings globally. Never know where next buyer will come from! #ICNY Invisible to 72% of world if website is not in other languages.

@reneefishman - Amazing #tip from @janet_immobel: Do search in foreign language for homes in your city. #icny

@TopBrokerOC - Realtor.com , Trulia, Zillow are portals international buyers use to access US properties #ICNY

@JanieC - The importance of beautiful photography and video is crucial for attracting international buyers to your listings says the panel at#ICNY

@JoeSchutt - Translate square feet into square meters to make it easier for your global audience. #ICNY

@JoeSchutt - Be sure all marketing is fabulous! Be on all aggregator sites for high end properties like Wall Street Journal, international tribune #ICNY

@CENTURY21 - "To attract international buyers, don't use abbreviations in your listing descriptions. Like you say to your kids, use your words."#ICNY


How to Connect with Global Professionals to Build a Referral Business: A Key to Success

@JoeSchutt - Start networking with immigration attorneys if you want to tap the global market. #ICNY

@JoeSchutt - Join chamber of commerce and meet with the bankers to try and tap the international market. #ICNY

@RobinTaylorRoth - Grossenbacher networks w/ associations that serve the global populations she's targeting to build relationships. #ICNY

@JoeSchutt - @richardsilver wears loud shoes and shirts at conferences. People remember him and gets referrals. #ICNY Differentiate yourself from crowd

@JoeSchutt - Know how the process works in the country clients are coming from so you can explain how it works in US. Not exclusive in all areas. #ICNY

How to Use Technology to Market Properties and to Communicate with Global Buyers

@reneefishman - Understand how technology is used in other countries & how website will look on other devices @LuxuryPortfolio #icny

@RebeccaChandler - #icny Where to syndicate global listings? Publications and magazines in other countries - or with international traffic in the US

@reneefishman - Be aware of social networking sites that are popular in other countries; be aware of cultural norms so you don't make blunders#icny

@RobinTaylorRoth - Tap into juwai.com , that is in China, to help market your properties & services. #ICNY

You Have a Global Prospect. What Next? How do you make a transaction happen?

@reneefishman - Universal buying sign across cultures: buyer will step away to confer among themselves #icny @bross

@reneefishman - Be aware of financing requirements for foreign buyers - often need $100K on deposit w/ US bank + 12 months of prop expenses + 40% down #icny

@reneefishman - Resources for foreign buyers: tax advisor, lawyer, banker. Must have right advice, RE: taxes, forming corp. for purchase #icny