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Be Careful With Your Domain Name

searchPeople tend to obsess over domain names (also called URLs — Uniform Resource Locator).

While it’s nice to have key words in your URL, it is clearly not a requirement in order to get good search engine rankings.

For those non-believers in that statement (and I know you are out there) I point you to the following URLs:

  • Amazon.com (what does “amazon” have to do with books?)
  • Zillow.com (What exactly is a “zillow”??)
  • Trulia.com (Can’t find “trulia” in the dictionary either…)

Those are just three examples of URLs that contain a grand total of zero keywords. There are ten’s of thousands more out there.

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Other articles of interest: The Virtual Office Website | MLSFinder.com