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Tips For Effective Website Content

January 02 2013

point2 effective webYou've been told you need a website, so you've set one up. But is your website useful or useless? If you don't have an effective website, you are really no better off than if you didn't have a website at all.

What would be considered an ineffective website? If visitors have to spend more than a couple minutes looking for the information they want, they may give up and leave your website.

How can you make sure that your website is effective and ensure that visitors who come to your site are leaving with what they are looking for?

The first and most important thing to do is to put yourself in your customers' shoes.

Are visitors to your site interested in selling their home? Are they looking to buy a home? In both cases, is there clear information on the services you provide or information that addresses these questions directly?

Is your contact information clearly visible? Including phone number and email?

Here's a simple checklist for you to review for your own site:

  • Photo and contact information (name, phone number, email or contact form, social media accounts)
  • Bio page for you and your team members
  • About page for your company information
  • Listings page
  • Information pages for buyers and sellers, including detailed information on how to get started and why they might want to choose you as their REALTORĀ®.

What about other media aside from words? Here are some quick guidelines:

  • Video: Opt for a hosted service such as YouTube or Vimeo in lieu of embedding .wmv files. They are easier to use and more universally understood.
  • Audio: Keep it short, keep it actionable, and above all...make sure it doesn't auto-play when people visit your site! There is nothing worse for a visitor than audio playing and not knowing where it is coming from.
  • Images: Stick with JPG, GIF, and PNG file types as they are optimized for web display. Avoid animated GIFs and scrolling marquees (unless they are very subtle) as they distract rather than entice.

You've probably also heard people talking about "mobile-friendly." How can you tell if your website is mobile-friendly? You can test your website using a mobile simulation tool such as this one. In addition, your website provider may have some suggestions for how to make your website easier to use on mobile devices. (If you are a Point2 customer, be sure to contact the Point2 Customer Care team so that they can give you more information on mobile-friendly options for your website.)

That's it! An effective website doesn't have to be fancy or complicated. In fact, simple is better. The simpler your website is to navigate, the easier it is for your visitors to find the information they are looking for, and the more likely you are to capture a lead.

To view the original article, visit the Point2Agent blogPoint2Agent blog.