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How To Launch a New Broker Website

September 30 2010

bullseye200pxI have always admired Pacific Union. It is a storied company that has held a prominent position in San Francisco Real Estate. An agent once told me that she knew she had “arrived” as a REALTOR® when she was asked to join Pacific Union. It was like being invited to join an exclusive club of successful, professional, experienced agents.

Pacific Union suffered some challenges over the years with leadership changes and company sale to GMAC. But many of the top agents hung in there, and new agents arrived. Recently the company was purchased by a local Marin real estate broker, Mark McLaughlin. Under McLaughlin’s leadership, Pacific Union has returned to its old ways – ONLY THE BEST.

Run over and look at the Pacific Union Website today. Tomorrow it will be different. They have a new website that was rumored to be constructed by Terabitz. They have supplied websites to other leading brokerages like Amelia Bullock, @Properties, MetroBrokers, Intero, Gary Greene and more. They also built the neighborhood search for Front Door, which I think is a key strength of that site over Trulia and Zillow.

By the way, launching a new site is not easy – here are the people that supported Pacific Union in making it happen.

While we received endless contributions from dozens of people on the pending launch of our new website, please take a moment with me to acknowledge the amazing contribution of six of our leaders. I am personally humbled by the extraordinary efforts of Rick Henson, our CIO; Lisa Norman, Director of Marketing; Dana Kunz, Vice President - New Markets; Alex Paine, Project Manager; Christine Dwiggins, Opera Plaza Vice President/Branch Executive, and Brian Boero and Marc Davison, 1000Watt Consulting. This leadership team outperformed all my expectations.

Here is the information that Mark McLaughlin sent out to all of his agents today, announcing the website launch. If you are planning a new site – no need to reinvent the wheel – just follow this plan. By the way, it took 14 months and a low 6 figure budget to put this together.

Video:

  • Announcement video sent to all newspapers
  • Our Story video

E-Mail:

  • Branded to the agent and sent to clients suggesting that the client take advantage of their personal web page where they may save property searches, seek market statistics
  • Promote mobile search to customers

Postcards:

  • Same information as email, but in a postcard

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