How to Rack Up the Reviews

Whether the housing news that comes out week to week is good or bad, real estate agents need to use all the marketing tools available (including online tools) to stand out and be attractive to potential clients. The competition for listings is just too fierce not to.

Previously on our blog, we shared tips on how to write about yourself online. But it's also important to know how to get others to write about you, i.e. client reviews to promote on your web site. And it's not as difficult as you'd think.

One of the easiest rules of thumb is that people writing product or service reviews are most likely to do it early in the process. This is because they are fresh off the experience and (most likely) happy and relieved after the transaction. A number of our agents make testimonial requests part of the closing process, because it allows you to explain the importance of the review in person (rather than via email or over the phone) and clients are more likely to respond, especially if they've had a good experience.

Below is a rundown of articles to help you start thinking about review-gathering and how to develop a process.

• What's a Client Review Worth to You?
• An Top Agent's Tips on Securing Client Reviews
• How Testimonials Help Your Real Estate Business
• The Sway of Online Testimonials

And, as always, if you have a method of gathering real estate agent reviews that works well, please let us know in the comments section.

To view the original article, visit the ReachFactor blog.