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Elements Of The Perfect (Longer) Article

October 08 2012

This is the second half of an article by Jim Cronin on creating the perfect blog post. Yesterday, we learned the minimum effort required to make such a post. Today, we go more in-depth, learning how to write the perfect, longer blog post.

200px surveySimply look at a longer article as if it were just a series of pithy articles under one main title.

1. Headings – Another Chance at Headline Writing (see yesterday's post).

The best way to keep your audience reading through longer copy is to break up the content with Headings. Establish a solid point and write a rich title right smack in the middle of the article.

For more info on how to properly use Headings in your articles, check out our WYSIWYG article.

2. Formatting – The Best Way To Ensure Your Long Article Is Read

Making an article a joy to read goes beyond the content itself. An attractive article, one that is easy to read and follow, increases the chance that it will be read and finished. Learn to master the use of Headlines, Pictures, Links, Short Paragraphs, Pull Quotes, Block Quotes, and ListsHeadlines, Pictures, Links, Short Paragraphs, Pull Quotes, Block Quotes, and Lists.

3. Add Additional Images

More images means more unwritten, yet clear message impact.

Examples Of Perfect Real Estate Blog Articles

Just browsing through the client base, I uncovered a few that satisfy most of the Perfection Criteria:

  • Five Reasons To Buy A Virginia Beach or Hampton Roads Home NowFive Reasons To Buy A Virginia Beach or Hampton Roads Home Now

    Great headline, easy-to-read formatting, nicely integrated calls-to-action, and resourceful links.

    Suggestions: The stock photo looks a little cliché, could use some related posts, and the category "Real Estate" is a little less than descriptive.

  • Complete Guide To Coconut Grove's Gated CommunitiesComplete Guide To Coconut Grove's Gated Communities

    Great headline, great picture, very useful map, easy-to-read formatting, great integration of CTAs, great resource links, well categorized and a great text template CTA at the footer of the article.

    Suggestions: Additional reading/related-posts – and maybe another image to break up the content (but not necessary).

  • What Does $1 Million Buy in Today's Very Strong Santa Barbara Real Estate Market?What Does $1 Million Buy in Today's Very Strong Santa Barbara Real Estate Market?

    Great headline, great pictures, very easy-to-read formatting/font, great integration of CTAs, great resource links, great related posts, it is well categorized and a great use of quick-search links.

    Suggestions: None.

To view the original article, visit the Real Estate Tomato blogReal Estate Tomato blog.