It's Okay to Be Vulnerable

Real estate agents marketing their skills and reputations online often have a few concerns prior to diving full-on into social media. "Do I have to share photos from my family trip to Scotland?" In truth, no, you do not have to be overly personal or bring your personal Facebook world into your business one. There's an underlying concern for many REALTORS® that they maintain a certain amount of privacy. But there's a difference between being an open book, so to speak, and being vulnerable. Vulnerability, in fact, is one of those risks that's essential to growing your real estate business.

This week, our partner AGBeat alerted readers that fantasy author Silvia Hartmann has started writing her next fantasy novel using Google Docs, adjusting the privacy settings so that everyone can see her write, erase, write, edit and otherwise tinker with her new book. Talk about allowing the audience to see the man behind the curtain!

More than a gimmick, this allows her readers and other authors to attend a workshop of her talents and skills, allowing for a deeper reading experience when all is said and done and the book is in stores.

You can do the same thing with your real estate business. Part of marketing your reputation online is showcasing your skills and experience, allowing prospects a glimpse of what exactly they'll be gaining if they sign you on to buy or sell their home. How can you "be vulnerable" in this sense to gain a following and humanize your professional skills? According to author Charlene Jimenez:

"You have many options if you're interested in showcasing your craft. You could host workshops, guest speak at conferences, or start an informational blog for those who are interested in your industry."

Being vulnerable is also important in your social media efforts and blogging. Everyone wants "something for nothing." Have some information for prospects that might help them find their next home or secure a great real estate agent? Give out that advice for free on your blog and you might very well be the person they sign on to do the job.

To view the original article, visit the ReachFactor blog.

For More Information

• Read Targeting Emotional Responses in Real Estate Buyers to learn more
• See how being a better listener can improve your website
• Learn more about Online Marketing