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A Guide to Mobile Photography for Real Estate

orange callerWith the quality of mobile phone cameras on the rise, real estate agents may be wondering if they can or should use them in their real estate business. After all, "the best camera is the one that's with you," and cell phones offer the ultimate in on-the-go convenience.

The Do's and Don'ts of Mobile Photos

There's no doubt that smartphones are great for social media or for sending casual snapshots to clients, but are they appropriate for things like listing photos? That depends.

As the first thing potential leads see when considering a property, it's imperative that the quality of your listing photos is top notch. While experienced photographers who understand proper lighting may be able to capture great images from a high-end mobile camera (see this examplesee this example), the lower resolution of even the best phones makes mobile photos a poor choice for use in listings.

Likewise, most phones are unable to take photos with a resolution that's high enough for print materials like postcards or flyers. Stick with your regular camera for important things like listings or marketing collateral--or, better yet, hire a professional. (If you have something like a Samsung Galaxy II or the new iPhone 5, you may get away with it.)