Going Mobile With Your Sales

With the surge in sales of smartphones and tablets, real estate agents are noticing that more and more clients are coming to them through mobile means. The prospective home buyer is searching for homes and an agents with these new devices. In its 2012 Mobile Future in Focus report, comScore, a global leader in digital business analytics, called 2011 a "groundbreaking year" for the mobile industry.

Consider these points from the comScore report:

• Smartphones are used by 42% of all U.S. mobile subscribers.
• Last year, mobile media use crossed the 50% threshold in many consumer markets.

• Mobile app use exceeded mobile browser use in 2011. More people now conduct all mobile business via app.
• Mobile price comparisons, barcode and QR code scans are becoming a normal part of the shopping experience. According to comScore, 1 in 8 shoppers compare prices by phone while in the store and 1 in 5 scan barcodes, indicating a proactive buyer investment in the shopping experience.
• Mobile devices are driving heavier use of social network sites. comScore found that 64.2 million U.S. smartphone users accessed social media at least once in December 2011. Nearly half interacted with social media daily via smartphone.
• Tablet growth is outpacing smartphone growth. Nearly 15% of mobile users have also purchased tablets, increasing consumer preference for applications that can be used across multiple platforms.

In light of these numbers, real estate agents and brokers are going to have to increase their time and financial investment in mobile applications to stay connected to their clients and remain successful.

To view the original article, visit the Lone Wolf blog.